Karl Ploeger Email and Phone Number
kansas city, missouri, united states
Karl Ploeger's Location
Overland Park, Kansas, United States, United States
Karl Ploeger's Contact Details
Karl Ploeger work email
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Karl Ploeger personal email
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About Karl Ploeger
I have an exceptional background in both marketing communications and one-on-one business development. This dual experience is well suited to lead the donor development team at City Union Mission. I am blessed to use this experience to help love and support the poor or homeless of Kansas City. To love those that need love the most.
Karl Ploeger's Current Company Details
Healing House Kansas City
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Director of Development at Healing House Kansas City
kansas city, missouri, united states
- Website:
- healinghousekc.org
- Employees:
- 7
Karl Ploeger Work Experience Details
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Director Of DevelopmentHealing House Kansas City Mar 2024 - PresentKansas CityLead the development team with donor relations, marketing communications, capital campaigns and volunteer management.
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Chief Development OfficerCity Union Mission Dec 2020 - Mar 2024Kansas City Metropolitan AreaDevelop, coordinate, and manage the overall strategy for fund raising support of City Union Mission. Oversee donor relations as well as community awareness through media, church and business relationships. Leads both donor relations and marketing communications for the Mission. The last three years have been record fund-raising years for the Mission. Key goal has been to reinvent the Development Department into a world-class non-profit fundraising team. -
Vice President Of Partnership DevelopmentEducation Dynamics Mar 2018 - Nov 2020Kansas City, Missouri AreaLed higher education industry new business development activity for organization. Developed unique sales position, key target identification, CRM management (Salesforce), prospecting, proposal development, contract negotiations.•Generated $15M of new business in the last 2 years by utilizing a consultative sales approach.•Improved new client average cost-per-lead 15% by creating extensive digital marketing applications (SEO and digital media).•Delivered over $4M in annual revenue and achieved overall organization objectives by signing 8 significant new accounts under contract in 2019 and 2020.•Landed long-time targeted account with value increase of over 33% in last year alone by leading prospecting, nurturing, and untimely win of client with significant growth potential.•Facilitated 2 major new business contracts and improved competitive position by developing unique selling position to differentiate from competition in crowded industry. -
Group Account DirectorSwanson Russell Jun 2015 - Mar 2018Greater Omaha AreaDirected agency's new business activity for a variety of industry categories as well as managed account portfolio. Account management included directing strategic development, annual communications planning, and account team management. Accounts include FMC Chemical, National Cattlemen's Beef Association, Visit Omaha Tourism, Global Round Table for Sustainable Beef, and Compass Minerals.•Facilitated 5 significant new business account wins in 3 years by focusing on key pain points for prospects with main communication strategy showcasing how agency could solve key problem. •Boosted higher than typical agency-client retention rates and drove higher account profit margins by developing and overseeing strong, nurtured relationships, including 6 major accounts in managed group. •Won major new business pitch (National Beef Cattlemen's Association) against 7 of the industry's largest ag agencies through a target audience survey and critical discernment for speculative creative development.•Expanded database 2-fold and followed customer-journey model by creating agencies new business marketing plan / strategy for construction industry. -
Group Account DirectorSalva O'Renick Apr 2011 - May 2015Kansas City, Missouri AreaOversaw agency's Life Sciences team, with collaborative emphasis on digital services, app development, social media, SEO, website content creation, and traditional advertising. •Grew agency's largest account revenue 8% year over year through new program ideas, such as launching a web-based cost saving calculator targeted to customers who could calculate operational and product coast saving vs. traditional method of application•Trained over 3K end users over 2 years and expanded prospect database by developing in-person 2-day training program for client's customers, including classroom and product demonstration. •Exceeded initial 6-month sales goals by leading launch of new agricultural product for Compass Minerals, including strategy, research, brand definition, name creation, and consumer testing, implementing all digital, social, traditional, public relations, and internal communications. •Nurtured prospect, won new account, EPR Properties, and launched web-based "knowledge center," and completed in less than 1 year by educating large portfolio managers about investment opportunities within diverse industries, publishing over 19 pieces of multipurpose content, such as social media, web based content, in-person presentations.•Awarded Best Advertising Campaign, National Association of Agri Marketers (NAMA) in 2013 for Compass Minerals' new product launch. -
Vice President, Account DirectorMccormick Company Mar 2005 - Apr 2011Kansas City, Missouri AreaSupervised all agency's largest account elements, DuPont Pioneer, including annual planning, advertising strategy, creative development, extensive trade-show program. Created new comprehensive digital plan. •Helped drive overall client sales growth of 8% by developing new comprehensive brand positioning / messaging, testing target audience, and executing across multiple mediums, following customer journey message strategy for each step in buying and repurchasing program •Achieved ROI of 6.2 over multiple years by conceptualizing and developing digitally based incremental sales program, targeting smaller accounts.•Awarded Best Trade Show Display from National NAMA in 2010 and 2011 for Pioneer Hi-Bred. •Facilitated outstanding achievement recognition in organization for client by successfully launching social media strategy for brand.•Enhanced leadership quality, increased retention, and morale by identifying and mentoring staff capabilities, enabling promotions for 3 direct reports within agency during tenure where all exceeded performance standards in respective positions.
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Vice PresidentH&R Block Jan 1998 - Mar 2005Kansas City, Missouri AreaManaged creative and media services 32 team member department. Functional areas included brand management, brand identity, creative development, media planning, primary research, project management, budget stewardship, and agency oversight.•Grew sales significantly and profitably exceeded 5% annually for 4 consecutive years by developing and implementing relevant messages and various communication strategies, including significant test and control in-market research, leading to media-heavy up spending.•Drove 25% above average employee retention within team through collaboration with HR team and implementing 360-evaluation program to identify strengths and areas of improvement better. •Received industry highest award for best new brand identity (Clio Award) by leading and launching new company and franchise system-wide brand identity, including over 10K retail locations.•Earned industry recognition with ADDY Award Best in Show and other numerous category awards for company advertising campaign.•Improved key customer group messaging and media targeting to win-back customers and increased KPI 15% by developing new audience segmentation model.•Protected $2.5M annually in media costs by transitioning in-house media buying groups to outside agency buying teams
Karl Ploeger Skills
Advertising
Marketing
Direct Marketing
Brand Management
Marketing Strategy
Market Planning
Account Management
Digital Strategy
Social Media
Integrated Marketing
Marketing Communications
New Business Development
Strategy
Email Marketing
Digital Marketing
Strategic Planning
Brand Development
Creative Direction
Social Media Marketing
Management
Customer Service
Online Advertising
Business Development
Budgets
B2b
Online Marketing
Interactive Marketing
Budgeting
Creative Development
Customer Relations
Analytics
Public Relations
Karl Ploeger Education Details
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Karl Ploeger
What company does Karl Ploeger work for?
Karl Ploeger works for Healing House Kansas City
What is Karl Ploeger's role at the current company?
Karl Ploeger's current role is Director of Development at Healing House Kansas City.
What is Karl Ploeger's email address?
Karl Ploeger's email address is kp****@****ics.com
What schools did Karl Ploeger attend?
Karl Ploeger attended Missouri Western State University.
What are some of Karl Ploeger's interests?
Karl Ploeger has interest in Children, Coach Youth Sports, Disaster And Humanitarian Relief, Girls Fastpitch Softball, My Team Is The 14u Lawrence Phenix.
What skills is Karl Ploeger known for?
Karl Ploeger has skills like Advertising, Marketing, Direct Marketing, Brand Management, Marketing Strategy, Market Planning, Account Management, Digital Strategy, Social Media, Integrated Marketing, Marketing Communications, New Business Development.
Who are Karl Ploeger's colleagues?
Karl Ploeger's colleagues are Charles Lindsay, Cody Griffey, Bobbi Jo Reed, Anna Searcy-Hoyt, Steven Hunt, Katie Mallory, Steven Scott.
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