As the Senior National Key Account Manager at MGA Entertainment, my primary responsibility is to effectively manage the profitability of strategic accounts including Big W, Target, and Amazon Australia on a national scale. MGA Entertainment is a prominent multinational toy and entertainment company, housing renowned brands such as L.O.L Surprise, Rainbow High, Little Tikes, Zapf, and Na! Na! Na! Surprise.On a daily basis, my key performance indicators (KPIs) revolve around driving sales and profitability by fostering brand growth and increasing category market share within the Big W, Target, and Amazon accounts. An essential objective of my role is to collaborate closely with internal teams and key account stakeholders to develop comprehensive joint strategic sales and product plans. These plans will encompass crucial deliverables aimed at facilitating further growth and success for the MGA family of brands as we move forward into 2023.

As the National Key Account Manager at Pure Fishing, my primary responsibility entailed overseeing the profitability of the BCF strategic account on a national scale. Pure Fishing stands as the largest multinational fishing tackle company worldwide, encompassing esteemed brands such as Berkley, PENN, Ugly Stik, Plano, Shakespeare, and Abu Garcia.Within this role, my core objectives revolve around fostering sales growth and profitability by increasing top-line sales and market share. I accomplish this by leveraging high-profit products to yield above-average margin results. By closely collaborating with internal and external stakeholders across all business categories, I have played a pivotal role in growing the BCF account by 59% in the 2.5 year I was with the company.This success can be attributed to the development of well-defined strategic sales and product plans, which encompass key deliverables that captivate and engage both customers and consumers. My efforts have been centered around showcasing the value of our products, brands, innovation, and return on investment, thereby generating enthusiasm and interest.

After renovating and selling my Sydney home in 2017 I took the opportunity to undertake a 14 month Sabbatical and travel the world.My target was to visit approximately 30 amazing countries, and I am happy to say I hit 30. The goals of my trip was to explore my passion for photography, hang with the locals, learn as much as possible in each country I visited and take the time to assess my next career move when I return to Australia.

As the General Manager at Scene to Believe, I leveraged my extensive expertise and competencies in strategy, operations, leadership, financial management, and communication to propel the company towards sustained success. By formulating and implementing pivotal and innovative strategic plans, I actively contributed to shaping the organization's future trajectory.My tenure at Scene to Believe witnessed the conception and execution of operational, marketing, and structural initiatives, yielding a more profitable, efficient, and focused work environment. By spearheading leadership development programs for key personnel and strategically recruiting top-tier professionals, I played a pivotal role not only in fortifying the business for future achievements but also in fostering a culture that fosters ideation and excellence in communication.

My journey towards becoming the Reebok Brand General Manager commenced when I transitioned from Nike and assumed my initial role as the Business Unit Manager at Reebok. Through progressive advancements within the organization, I leveraged my comprehensive expertise in Strategic Planning, Brand and Product Marketing, and Sales Management. These proficiencies eventually equipped me to undertake the pivotal position of Brand General Manager, directly reporting to the CEO.During my tenure at Reebok, I developed and executed strategic plans that proved instrumental in revitalizing both the business and the brand, solidifying its current influential status. Notably, over the last three years, I achieved remarkable success with the Reebok brand, surpassing turnover and profit projections amidst the demanding and fiercely competitive landscape of the Australian Sporting Goods market.

Responsible for managing sales, executing marketing and profitability of national accounts (Rebel Sport Group).

Responsible for managing sales, product and profitability of the Reebok Fitness category in Australia and New Zealand.

Responsible for managing sales and product across the equipment category for Rebel Sport Group.

Responsible for managing sales, marketing and profitability in given territory.

Responsible for managing sales, marketing and profitability in given territory.