Focusing on marketing programs and the company's brand strategy in Swedish online as well as offline media.

• Developing and executing the social media strategy, coordinating with stakeholders across the company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products. • Working operatively and strategically to ensure maximum monetization through organic search traffic for all Nordic countries. Very well accustomed to all parts of SEO, strategy as well as execution and tools. • Managing CRM activities and projects, with influence in our strategy and work towards reaching targeted KPIs. This includes email marketing, mobile marketing, project coordination, quality checking etc.For Expekt Sweden’s biggest national campaign in a decade, targeting all customer segments, I was responsible of planning and execution of all communication on site, social media and via email and mobile.

• Directly involved and managing the planning, execution and analyzing of CRM campaigns for the Nordic region across multiple channels. I also acted as coordinator for development projects regarding new digital solutions for web and mobile.

A programme specially designed to give a deep understanding of marketing within all fields of the business, internally as well as externally.

In 2012 I completed an internship at the multinational textile and fashion company Haco Etiquetas in Brazil. During my internship I was, among other things, involved in the work of their new brand identity as well as researching potential export markets.

For a period during my studies I worked for Concilia Information, a company who specializes in marketing surveys. I helped them perform surveys for a number of different companies while at the same time improving my knowledge within the field.