30+ years as a marketing/advertising/communications program developer, creative writer & executive level project manager. Leads teams in the development of sound, creative ROI programs that span the entire marketing mix including traditional mktg/adv/pr/sales promotional channels and web based, digital, social media and data driven channels & techniques. Career experience also includes a many functions on both client and agency sides of the desk and in a diverse assortment of product and service categories.Skill sets include the development of marketing strategy & growth planning, channel integration, translation to creative brand & communications strategies and leading teams through implementation. Presentation and proactive communications, strategy sessions, relationship building and problem solving are at the heart of my skill set. Niche sectors include but not limited to all corporate/brand image, insurance & financial services, general retail & retail specialty, economic development & tourism, hotel & resort, transportation, franchise organizations and real estate.
Listed skills include Advertising, Brand Development, Marketing, Marketing Strategy, and 41 others.