Karl Tippins personal email
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Digital marketer with vast experience of providing digital consultancy across multiple marketing channels, for businesses of various sizes, across a diverse range of industries to deliver revenue, leads, traffic, and other performance indicator improvements. Experienced using a variety of digital marketing tools and platforms, conducting manual analysis and audits, planning and executing strategies, and inspiring teams to deliver these. Skilled manager and leader having acquired a wealth of transferable skills during retail career.Key Skills• Grows online traffic, leads, and revenues from multiple sources• Identifies opportunities for implementing digital marketing strategies across various marketing channels• Plans and executes strategies across multiple channels for digital success• Presents digital propositions and plans both in-house as well as to clients• Communicates effectively with colleagues and clients at all business levels• Identifies shortcomings in digital performance and formulates strategies to improve• Uses a variety of tools and platforms to support manual analysis and findings• Able to lead and manage large teams both in-office and remotely
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Founder And DirectorBkmt MediaNewcastle Upon Tyne, Gb
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Editor In ChiefAgegroup May 2020 - Present -
Freelance Digital Marketing ConsultantSelf Employed Aug 2002 - PresentUnited KingdomFull time since January 2012. Provide digital consultancy both direct to client as well as working alongside and on behalf of digital agencies. Agency partners include Bough Digital, Jog Digital, Finsbury Media, Appromoter, and Dimoso. Direct clients include Haymarket Media Group, Wingate Consumer Finance (NOW FINANCE and MacCredit).
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Director Of Clients & StrategyBough Digital Apr 2014 - PresentLondon, United KingdomWorking in a senior role within a boutique digital marketing agency, focused on delivery of client services to a high standard alongside the development of new digital strategies, techniques, and the agency's SEO tool & client log-in area.Direct contact with and management of blue chip client list including eBay, Reader's Digest, VMWare, Shopcade, and Upad.Manage clients with combined visits of 25mn per month and revenues in excess of £500k. -
Content Marketing ExecutiveBough Digital Jan 2012 - Apr 2014London, United KingdomWorked alongside the team at Bough Digital delivering content strategies and campaigns to bolster agency clients’ overall SEO and digital marketing campaigns.Management of six-figure budget and 30 content writers to complete eBay content project.Creation, development, and roll-out of training literature to other members of the content team.Research and development of 30 original White Papers for use in the business’ marketing strategy. -
Store ManagerSuperdrug Feb 2011 - Dec 2011Hempstead Valley, United KingdomManaged Hempstead Valley store (2,000sq. ft, £2.4m turnover) and a team of 15 staff inclusive of a Deputy Manager and Supervisors.Reduced shrink by 80%, delivering best result in 15 years in high stock loss store.Increased fragrance sales by 40%, achieving sales in the company Top 10 for the category, while the store overall was Top 250.Delivered 10% sales increase across the store as a whole by delivering a more efficient replenishment plan to deliver 100% availability consistently, re-training all team members on key sales drivers. and focusing on store specific bestsellers.Identified and developed three employees to supervisor level, with all three appointed to roles in September 2011, delivering part of the regional succession plan. -
General Store ManagerToys "R" Us Oct 2009 - Feb 2011South East EnglandManaged Thurrock Lakeside store (30,000sq. ft, £12m turnover) and then Basildon store (30,000sq. ft, £4m turnover) while working notice period prior to leaving, both with teams of over 100 including large management teams.Increased sales at Thurrock Lakeside with 40% swing year on year at the end of 2009, moving store sales ranking from bottom of the company (73rd) to 50th, achieved through a focus on service and achieving better product availability.Increased sales 15% at Basildon from November 2010 – January 2011 by pushing in-store customer service focus.Mentored five new managers who went onto internal promotions or senior roles elsewhere.Reduced task completion time by up to 50% in some areas while making better use of hours that were used ineffectively across various sections of the store. -
Assistant Store ManagerToys "R" Us Sep 2008 - Oct 2009South East EnglandWorked in Medway store (45,000 sq. ft, £14m turnover) until June 2009 then Thurrock Lakeside store thereafter alongside the in-store management teams.Achieved 10% sales growth in toy sales over Christmas 2008 against overall store and company negative performance.Trebled customer loyalty sign-ups by retraining and engaging cashiers and front of store teams, and setting up in store awareness board and league table.Increased supervisor and fellow manager productivity and morale by encouraging General Store Manager to utilise them exclusively in their strongest area of store. -
Store ManagerWhsmith Apr 2008 - Aug 2008Forest Hill, LondonManaged the Forest Hill store (4,000sq. ft, £800k turnover) in South London and working alongside the management team of the in-branch Post Office.Delivered 5% year on year store sales and 10% profit increase for Q1 of financial year against negative company performance, and trading at 12% sales and 15% profit increase for Q2 at time of leaving.Achieved consistent 100% availability on independently checked Top 500 stationary products, lowest checked score was 95% in five months.Reduced News & Magazine wastage to £10 or less per week from regular £100+ losses. -
Sales ManagerWhsmith Jul 2005 - Apr 2008London Luton Airport, BedfordshireManaged four units across London Luton Airport (Combined 4,000sq. ft, £16m turnover) with a team over 100 including Unit Managers and Supervisors.Consistently delivered 98%+ availability in line with store standards requirements and airport service level agreements.Consistently outperformed larger airport stores for Books sales, leading regional airport for launch of Harry Potter and The Deathly Hallows.Involved with projects at regional level both for airport stores across the UK as well as rail station stores in the geographical area.Project managed the full rebranding and restocking of two Alpha Retail sites to WHSmith stores within 72 hours in July 2007, working with a team of 50 including managers from across the business. -
Shift ManagerWhsmith Apr 2005 - Jul 2005Newcastle International Airport, Northumberland -
Sales Assistant, Assistant Store Manager, Store ManagerThe Peacock Group Apr 2003 - Apr 2005Sunderland, Tyne & Wear
Karl Tippins Skills
Karl Tippins Education Details
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Biddick School Sports College
Frequently Asked Questions about Karl Tippins
What company does Karl Tippins work for?
Karl Tippins works for Bkmt Media
What is Karl Tippins's role at the current company?
Karl Tippins's current role is Founder and Director.
What is Karl Tippins's email address?
Karl Tippins's email address is ka****@****ail.com
What schools did Karl Tippins attend?
Karl Tippins attended Biddick School Sports College.
What are some of Karl Tippins's interests?
Karl Tippins has interest in Economics, Leadership And Management, Health, Children, Education, Environment, Science And Technology, Human Rights, Civil Rights And Social Action, Poverty Alleviation.
What skills is Karl Tippins known for?
Karl Tippins has skills like Management, Social Media Marketing, Marketing, Marketing Strategy, Digital Marketing, Seo, Customer Service, Social Media, Leadership, Strategy, Blogging, Copywriting.
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