Karlton Frazier Email & Phone Number

Los Angeles Metropolitan Area

- Developed and implemented comprehensive email and SMS marketing strategies to drive customer engagement and increase revenue over 40% YOY.- Led a team of two marketing professionals, providing guidance and mentorship to achieve campaign objectives.- Managed the segmentation and targeting of email and SMS campaigns to ensure relevant and personalized communications.- Utilized marketing automation tools to streamline campaign execution and optimize performance.- Conducted A/B testing and analyze campaign data to continually improve open rates, click-through rates, and conversion rates.- Collaborated with cross-functional teams including design, product, and sales to align marketing efforts with business goals.- Overseen the creation of compelling copy and content for email and SMS campaigns.- Monitored industry trends and best practices to keep campaigns innovative and effective.- Managed the email marketing calendar to ensure timely and coordinated campaign delivery.- Analyzed email performance metrics and provided actionable insights to improve future campaigns.- Coordinated with the design team to create visually appealing email templates.- Ensured compliance with email marketing regulations and best practices.

Los Angeles, California, United States

- Co-created a health and wellness enterprise from inception to profitable six-figure business, leading product development, website design, and market entry with hands-on involvement at every stage.- Managed global sourcing initiatives for yoga mat materials, navigating international markets to ensure premium quality; architect comprehensive supply chain system from ground up, fine-tuning inventory management, fulfillment processes, and logistics for maximum operational efficiency.- Designed, tested, and launched company’s initial website, integrating it with the fulfillment system to streamline customer experience.- Collaborated with calligraphers and graphic designers to strategize and create compelling company art and branding, showcasing proficiency in aesthetic and conceptual design; work closely with legal professionals to secure trademarks and copyrights, ensuring brand protection and legal compliance.- Directed multiple video and photoshoots for product marketing and social media, while conceptualizing and executing art and booth setups for trade shows, enhancing brand presence and market reach.- Crafted targeted Facebook/Instagram Ads, customizing copy and creatives to appeal to specific customer attributes; execute email marketing campaigns, leveraging customer data and engagement metrics to drive conversions and brand loyalty.- Created and maintain robust social media schedule, effectively engaging with audience and strengthening online community ties.- Actively pitched importance of mental health and wellness to multiple brands, while also serving as in-house yoga instructor to provide wellness and fitness guidance, reinforcing company’s commitment to health and well-being both externally & internally.

Greater Los Angeles Area

- Completed 200-Hour Registered Yoga Teacher (RYT) training, specializing in Vinyasa Power (2017) and Bikram Yoga (2023).- Completed 60-Hour Registered Yoga Teacher (RYT) training, specializing in Yin (2018) and Barre Yoga (2019).

Los Angeles, California, United States

Completed 100-hour Phase A (2018), Phase B (2019), and Phase C (2023) teacher training, specializing is basic Krav Maga Self Defense.

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles Area

Greater Los Angeles Area

Bachelors Of Science, Small Business Management

Activities and Societies: Delta Sigma Pi Business Fraternity, Minority Business Society

Bachelors Of Science, Finance

Data Science Certification, Data Science