Karl Werl Email & Phone Number

Georgia

• Oversaw South Region (GA, AL, TX, OK). Including the management, support, and training of our Broker partners.• Prepared and conducted quarterly business reviews with both distributors and operators.• Gained new distribution of 4 “NEW” Tomato & Apple SKUs in Texas, representing $500K in sales for F’22.• Promoted to Regional Sales Manager in October 2020

Georgia, United States

• During pandemic met and exceeded H1 goals utilizing retail SKUs with Foodbanks. • NSV actual of 139.1 and GRAT 180.7 • Sold multiple truckloads of surplus and retail size items to Foodbanks.

Georgia

• Generated over $5 million in sales YTD, an increase of 5.7% over previous year.• Identified new niche market and expanded category increasing flavor profiles by 400%.• Placed the first order of a new commercialization sku for distributor for Reinhart.• Overachieved forecasted sales in niche market by 600%.• Collaborated with distributor to add incremental sku for University of Georgia increasing sales by 5% in category.• Trained and Motivated Distributor salesforce on products and selling techniques. • Fostered and maintained strategic relationships with decision makers in key accounts.• Montiored, tracked, evaluated sales data to ensure satisfaction of sales objectives.

Greater Atlanta Area

• Utilized broad scope of industry knowledge and dynamic business acumen toward generating over $5 million in sales.• Converted top customer to new product offering of about ~1.5M in annual new sales.• Introduced new product to customer resulting in 100K in new business.• Secured new business by identifying unique market resulting in ~500k in annual sales.• Supported storm restoration and disaster relief customer by supplying over 350K in product sales.• Introduced new product to customer resulting in 100K in new business.• Achieved consistent recognition for performance excellence, including Top 50 in company in weekly /monthly pieces sold.• Built and sustained mutually beneficial relationships with 30+ clients while increasing penetration into all integral accounts.• Educated and presented a diverse range of products in 12 categories and 16,000+ food service items, including introducing and selling new products to customers via promotional materials and offers, as well as proactively seeking out new accounts.• Consulted with clients to conceptualize and develop marketing plans and materials (e.g. menu analysis) to boost sales.

Greater Atlanta Area

•Responsible for the broadcast of the Play-by-Play, Color Work, and Sideline Reporting of all of the GHSA Semi-finals in the Georgia Dome.•Researched Local and State teams to prepare for the games.•Interviewed Coaches for the GHSA Semi-final Pre-Game Show.•Attended Team Practices to build a rapport with teams participating in the semi-finals.

Greater Atlanta Area

•Produced, Engineered, and Broadcasted Emory University Baseball and Basketball Games.•Maintained and setup all equipment for broadcasts including securing of phone lines for road trips.

Fayetteville, North Carolina Area

•Produced, Engineered, and Broadcasted all fifty-six Fayetteville SwampDogs’ games both at home and on the road on ESPN Radio 1230 WFAY and the Coastal Plain League WebPass including pre-game and post-game shows.•Selected to call end of season CPL Petitt Cup Tournament Games and Championship Game.•Maintained and setup all equipment for broadcasts including securing of phone lines for road trips. •Responsible for Media Relations Department which entailed writing press releases, updating team Website, and writing and proofing advertisement copy.•Managed the Press Box staff of four on Game Days prior to and after broadcasts.•Scheduled and supervised Mascot and Player Appearances in the community.•Sold and renewed corporate sponsorship packages for the season.

Greater Atlanta Area

•Developed and oversaw the production of content for drive time and mid-morning radio shows. •Researched potential interviews and booked guests.•Contacted and sourced potential sponsors and contributors. •Explored new stories to be included in daily programs, insuring that they were of interest to the public audience.•Undertook interviews on location using portable recording equipment.•Edited recorded material using digital equipment and operating studios.•Managed the technical and creative teams to produce the final program, including the resolution of production challenges that arose. •Interviewed local and national sports personalities.•Attended press conferences for local teams and reported back to station.

Greater Atlanta Area

•Reported into “Around the League” a national radio show out of Philadelphia to relay NFL scores and summaries after each quarter and then give final analysis of the game.

Greater Atlanta Area

• Maximized performance by exceeding budgeted sales and gross revenues in territory 30% over a three-year period while managing a two-state $1.3-million territory.• Introduced new product to Exhibited skill with consultative selling to effectively identify and qualify new prospects and win substantial new business.• Applied solid communication abilities toward developing client relationships to ensure satisfaction and repeat business.

Greater Atlanta Area

•Achieved a ~20% increase in overall sales for a four-year period while creating and executing marketing strategies, monitoring point-of-sales materials and sales aids, and maintaining inventory levels based on sales-to-stock ratio.•Established new and relocated stores, trained new and existing personnel, and developed synergistic employee relationships.