Karly Bader Email & Phone Number

New York, Ny, Us

Atlanta, Ga, Us

Los Angeles, California, Us

Philadelphia, Pa, Us

Philadelphia, Pa, Us

Washington, District Of Columbia, Us

Researched and prepared written summaries on various legal topics related to the 2018 Farm Bill, including land grant universities and conservation, and participated in bill conference and negotiations. Participated in the confirmation process and nomination hearing for three USDA under secretary appointees, including the review and preparation of questions for Ranking Member Debbie Stabenow with respect to nominees’ qualifications, publications, policy perspectives, and general agency oversight.

Washington, District Of Columbia, Us

Washington, Dc, Us

Researched Dietary Guidelines Advisory Committee member selection process and analyzed recommendations for increasing transparency and reducing bias in accordance with ethics rules. Researched and drafted legal memoranda analyzing relevant statutes, regulations, case law, and advisory opinions concerning a variety of issues related to federal conflict of interest rules and the Hatch Act, including applicability of ethics rules to Senate-confirmed presidential nominees. Prepared oral argument for moot court case involving technology and the Hatch Act and presented argument to senior agency officials. Worked directly under the supervision of the Director of USDA’s Office of Ethics.

New York, New York, Us

Built strong client relationships while working closely with internal interdisciplinary team and external agency partners, including strategy, creative, production, media, and public relations. Researched and analyzed marketing trends to develop thorough knowledge of clients’ business lines, target consumers, and industry markets to advise clients on digital marketing strategies.

Manhattan, New York, Us

Led digital advertising and project management initiatives for a variety of clients across a wide range of industries, including fragrance and sportswear

New York, Ny, Us

Client: FekkaiSupported account team in strategic planning, creative development, production, execution, monitoring and analysis for 360 campaigns with a strong focus on e-commerce website development and digital communications. Managed CRM email program from planning monthly content calendars given category/e-retail trends, aligning initiatives with other digital/social content themes, to managing creative process, email trafficking and deployment. Drove day-to-day operations: keeping larger team on task and schedule with status reports and weekly status meetings, managing account finances, organizing all brand assets and cataloging usage terms.Client: Christina Aguilera FragrancesAccount lead on the digital campaign rollout for the new Christina Aguilera fragrance launch with list of deliverables including responsive website design, flash and rich media banners and CRM templates.

New York, Ny, Us

Client: HomeGoodsSupported long-standing relationship as liaison between client and agency—strategy, creative, analytics, PR, media. Crafted integrated campaigns for TV and digital/social platforms speaking to brand advocates and driving fan acquisition with “no dead ends”. Examples include Stylescope, #HomeGoodsHappy Contest. Planned day-long Strategic Summit: annual client workshop to map out current cultural and industry landscape, identify key trends and relevant work and how to apply them to next year’s campaign thinking. Adept in discerning project requirements and overall planning: team resources, project management, timelines, budgets and general agency/client expectations. Flexible given where my capabilities and experience are best utilized.

Developed integrated communications campaign for Nissan presented to panel of client and AAF judges. Analyzed 1000+ primary and secondary research impressions to identify trends in car industry, brand history, competitive set, and target insights. Compiled these insights into creative brief and reviewed mock-ups with creative team. Collaborated with creative and media teams to write leave-behind book for presentation. Won first place in district competition in NYC in April and competed nationally in Austin, TX in June.

Client: MarriottSupported account team in servicing global hotel brand. Contributed to annual competitive presentation researching hotel industry trends, brand history, reviewing creative, financial information, and analyzing potential client implications. Participated in creative briefing, client creative reviews, and research preparation for new partnership with Wedding Wire. Updated weekly status reports and attended status calls with 6 clients.Acura Intern ProjectKey contributing member to a team of 10 interns developing new business pitch presentation for senior management. Conducted secondary, syndicated Simmons and MRI, and qualitative ethnographic research on Acura and automobile industry. Crafted creative brief, reviewed creative, and wrote analyses for a leave-behind as part of a larger presentation.

Voorhees, Nj, Us

Sole supporter of Account Manager working across a wide range of accounts. Composed and edited marketing plans, media kits, contact lists, status reports and project work orders with detailed client backgrounds and project descriptions. Managed Prescription Audio YouTube page: posting videos, developing metatags and writing video descriptions. Created process and procedure manuals for five major clients: detailing contact sheets, marketing plans, website practices, ecommerce operations, campaign history and billing.

Bala Cynwd, Pennsylvania, Us

Conducted research and assembled information into Excel Spreadsheets or PowerPoint presentations for Dacor, Pennsylvania Lottery, and new business pitches. Wrote and edited feature articles, press releases and newsletter articles. Sorted internet news clips and assembled monthly client news recaps. Updated client quarterly market share and sales analysis decks and graphs.

Juris Doctor (J.D.)

B.S., Advertising

Minor, Marketing

Bs, Advertising