Karly A. Young Email & Phone Number

York, PA, US

Lititz, Pennsylvania, United States

York, Pennsylvania, United States

• Internal brand and external client-facing creative and marketing lead for bringing digital print products and services to market. Core areas of focus include brand strategy implementation and management, marketing.
• Promotion to Chief Creative Officer + Marketing Manager for 3 brands within The Anstadt Company umbrella within 18 months of joining company led to an immediate decrease in 95% of external marketing expenditures
• Through generation of new seasonal retail marketing programs and product design, increased portfolio sales over 10% within first 12 months
• Launched a successful rebrand consisting of internal and external brand awareness campaigning and strategy via design and production of new print collateral, direct mail campaigns, environmental experiences, digital.
• Developed and maintained internal and external social media channels by means of strategy, design, copywriting and content scheduling >> 24% average LinkedIn engagement rate over 90 days >> ranked among top 3.
• Managed website redesign including migration from a custom CMS to WordPress, wireframes and front-end web design, copywriting, content generation ad photography

York, Pennsylvania Area

York, Pennsylvania Area

• Specialized in creative direction, brand development and maintenance, and print and web design. Worked in partnership with sole proprietors and brand owners from small companies to large global corporations to identify.
• Managed both long-term marketing and communications initiatives and short-term project-based opportunities for 13 clients with both national and international bases
• Led projects with significant scope and complexity including concepting, pitch, production of campaigns, facilitation of feedback, building consensus and follow up
• Used design best practices to produce consistent, creative, impactful marketing collateral that adhered to brand guidelines
• Worked with external organizations to develop collaborative internal and external campaigns
• Managed websites including back end content updates, infrastructure adjustments and creating, editing and publishing page content using SEO best practices

Atlanta, GA

• Led and developed strategic global marketing programs, identified challenges, and linked design to new corporate strategy and business priorities. Core areas of focus included global brand development and management.
• Creative lead and director, C-Suite liaison and corporate communications expert for two global rebrand initiatives across 9 market offices
• Creation, global distribution and maintenance of a comprehensive set of brand guidelines and instruction manuals
• Co-management of international building signage standards program launch including design, fabrication and rollout
• Management of global website redesign which included migration from a custom CMS to Drupal, front-end design concepts, wireframes, information architecture, back-end user interface search functionality and design for.
• Development of a highly interactive Google-based mapping system and property finding tool

Norcross, Georgia

Brand liaison responsible for maintaining, implementing and developing standards and marketing strategy across 23 countries via print, web and internal communications channels. Projects included marketing and promotional materials, corporate web design, identity guidelines, trade show coordination and advertising campaigns.

Atlanta, Georgia

Experience gained in areas of web, print and branding. Involved in all aspects of the design process including initial concepts, strategy, final execution and production. Along with seamlessly handling multiple large and small projects simultaneously, responsibilities included working directly with clients on design decisions, managing expectations.

Atlanta, Georgia

Responsible for concept, design and management of various print collateral and interactive projects including identities, internal communications, brand development, magazines and catalog design. Managed and worked directly with clients and vendors to implement and maintain strategy, design and see projects through to completion.

Atlanta, Georgia

Lancaster, Pennsylvania Area

Graduate Studies In Graphic Design

Activities and Societies: AIGA

Bachelor Of Fine Arts, Advertising And Public Relations

Activities and Societies: Golden Key Honor Society, Phi Kappa Phi Honor Society, American Advertising FederationGraduated with honors.

Education record

Activities and Societies: CYHS Band, Cross Country