As a digital marketing specialist, I love working with small to medium businesses and non-profits to maximize their brand exposure online. I work one-on-one with clients to customize a digital marketing strategy to meet their unique business goals. Please contact me if you would like to turn your website, content and social media profiles into revenue generation tools! Are you a fellow digital marketer? I'm always open to sharing tips and industry news over coffee!

Worked as a Digital Marketing Specialist for Sparkle Media (Vancouver, Canada) on a freelance basis. Sparkle Media (www.thesparkle.net) is a full service marketing firm that combines digital marketing with strategy, visual content, media engagement & events to drive a strong online brand and presence. • Content Creation – writing blog posts, articles, newsletters, and material for social media channels• Social Media Marketing – managing and growing the company’s online… Show more Worked as a Digital Marketing Specialist for Sparkle Media (Vancouver, Canada) on a freelance basis. Sparkle Media (www.thesparkle.net) is a full service marketing firm that combines digital marketing with strategy, visual content, media engagement & events to drive a strong online brand and presence. • Content Creation – writing blog posts, articles, newsletters, and material for social media channels• Social Media Marketing – managing and growing the company’s online presence through blogs, Twitter, Facebook, Instagram and paid digital advertising• Analytics – tracking impressions, KPIs and providing reports on metrics to continually improve through testing and new initiatives• Email Marketing - generating inbound traffic to client websites• Public Relations - writing press releases and managing media requests Show less

• Implemented a new software program: Evaluated features, detailed a work flow, wrote content for landing pages & system messages/emails, worked with a designer to create visual graphics & consistent branding elements and contributed to training manuals• Developed a digital and traditional marketing campaign to roll out the new system to various stakeholders • Managed all digital communications and social media strategy on Twitter, Facebook, LinkedIn and SnapChat• Delegated and… Show more • Implemented a new software program: Evaluated features, detailed a work flow, wrote content for landing pages & system messages/emails, worked with a designer to create visual graphics & consistent branding elements and contributed to training manuals• Developed a digital and traditional marketing campaign to roll out the new system to various stakeholders • Managed all digital communications and social media strategy on Twitter, Facebook, LinkedIn and SnapChat• Delegated and edited blog posts, tip sheets and other content to raise awareness of services• Analyzed and tracked key metrics to determine reach of services • Oversaw the execution of various successful events from ideation and logistics to creating engaging digital marketing campaigns• Provided training, guidance, and performance evaluation for all staff• Oversaw the delivery of career education and on-campus recruitment services to ensure proper implementation of the strategic plan• Reported on activities, achievements and future goals of Career Services to University administration, community partners and service users• Recruited, trained and managed career education and employer relations staffSpecialties: Management, Communications, Digital Marketing, Project Management, Social Media, Writing, Editing, Branding, Training, Analytics, Reporting Show less

• Developed and managed social media strategy for various target audiences on Twitter, Facebook, LinkedIn and Snapchat• Executed unique promotional campaigns for large scale events such as career fairs and smaller customized employer events• Redesigned website in collaboration with developers and graphic designers to create an effective user experience• Wrote creative content for marketing collateral and developed consistent branding to increase awareness of services•… Show more • Developed and managed social media strategy for various target audiences on Twitter, Facebook, LinkedIn and Snapchat• Executed unique promotional campaigns for large scale events such as career fairs and smaller customized employer events• Redesigned website in collaboration with developers and graphic designers to create an effective user experience• Wrote creative content for marketing collateral and developed consistent branding to increase awareness of services• Contributed to the M Alumni Magazine and wrote content for blogs, articles and tip sheets• Planned events such as career fairs, mixers, industry panels, focus groups and workshops• Consulted with organizations to help them develop a strong marketing plan to reach their target audience• Managed relations between various stakeholders such as faculty, employers, and students• Excelled at community engagement and relationship building to increase visibility of MacEwan UniversitySpecialties:Communications, Social Media Management, Digital Media & Marketing, Content Marketing, Community Management, Event Planning, Team Management, Editing, Writing, Branding, Recruitment, Analytics Show less

• Researched key industries, organizational structures and candidate profiles to deliver top talent to hiring managers• Contributed to the blog and developed strong email marketing campaigns to engage clients• Delivered presentations at a variety of institutions regarding job search tips and market trends• Full-cycle recruitment: Pre-screening, interviewing, reference checks, assessments and closing the offer on all candidates• Conducted meetings and assessments with clients to… Show more • Researched key industries, organizational structures and candidate profiles to deliver top talent to hiring managers• Contributed to the blog and developed strong email marketing campaigns to engage clients• Delivered presentations at a variety of institutions regarding job search tips and market trends• Full-cycle recruitment: Pre-screening, interviewing, reference checks, assessments and closing the offer on all candidates• Conducted meetings and assessments with clients to determine the unique culture of each organization and consult on hiring solutions• Identified talent pools and networked effectively with target professional associations • Coached candidates on resume writing, interviewing, professional etiquette, developing an online presence and negotiating offers • Advised clients on various aspects such as on-boarding, retention, leadership development and succession planningSpecialties: Recruitment, Coaching, Sourcing, Marketing, Talent Acquisition, Networking, Relationship Building, Negotiation Skills Show less

• Developed and nurtured strong relationships with clients in Europe, Asia and North America• Managed all aspects of high profile online marketing projects from RFP stage to final invoicing• Tested reach of traditional and digital marketing campaigns through segmentation, persona analysis and development of an online community • Developed project management and data analysis skills• Provided recommendations on project proposals and research methods Specialties: Digital… Show more • Developed and nurtured strong relationships with clients in Europe, Asia and North America• Managed all aspects of high profile online marketing projects from RFP stage to final invoicing• Tested reach of traditional and digital marketing campaigns through segmentation, persona analysis and development of an online community • Developed project management and data analysis skills• Provided recommendations on project proposals and research methods Specialties: Digital Marketing, Client Service, Communications, Project Management, Market Research, Proposal Writing, Negotiation Skills, Branding Show less

• Supervised 40 employees/volunteers and managed general business operations • Increased awareness of diabetes and coordinated campaigns for gifts in kind• Maintained relationships with donors and organized fundraising activitiesSpecialties: Management, Fundraising, Operations, Non-profit, Team Building, Employee Evaluations