Karlyn Hardesty Email & Phone Number

Ossian, Indiana, United States

-Set strategy, roadmap and execution for Ecommerce & Digital Marketing to achieve yearly revenue goals-Responsible for the P&L of all 3 of our Ecommerce websites-Develop KPIs for Ecommerce growth & website optimization-Work directly with 3rd party developers & digital marketing agencies to improve website performance and optimization-Implement effective navigation, search, filtering, cross-sell, up-sell & shopping cart capabilities-Project manage the re-platform and migration of all of our websites to new and more efficient CRMs-Work across multiple teams for the development of effective process flows and implementation of our Ecommerce & Digital Marketing strategy-Remain up-to-date on Ecommerce best practices and new developments within the Ecommerce space

-Oversee maintenance and merchandising strategies for over 5,500 SKUs across 3 websites-Extensive knowledge of Shopify Plus, Magento, and Turbify eCommerce platforms-Sole ownership of the maintenance and optimization of SKUs, UX, QA, inventory management, graphics, copy, and pricing for each of our 3 DTC websites-Project management experience with developing marketing calendars and creating and scheduling emails within Shopify and Campaign Monitor-Collaborate with our Marketing and photography teams to create all promotional email and social media campaigns.-Implement effective website navigation, search, and filtering capabilities-Work directly with 3rd party web developers to incorporate code enhancements, improve website performance, and enhance the customer experience-Extensive cross-functional work with marketing, IT, internal and external developers, customer service, social media teams, and outside branding agencies

Indianapolis, Indiana Area

-Oversee maintenance of 4,500+ SKU’s spanning over 75 brands including product margins, inventory maintenance, UX, promotional campaigns and website graphics across our main website and 3 brand-specific websites-Work with our New York and India development teams to ensure peak site performance and an exceptional user experience through website optimizations-Ensure both the end consumer and our network of beauty pros are informed of new products, brands and promotions through development of our monthly promotional calendar

Indianapolis, Indiana Area

-Oversee SKU & inventory maintenance, pricing, site merchandising and UX for our website plus 2 brand-specific websites-Aid in developing all marketing campaigns and initiatives -Maintenance of competitive pricing and product margins-Audit all site graphics, content and emails

Indianapolis, Indiana Area

-Merchandise all products and imagery for our 75 professional salon brands-Oversee all aspects of SKU management and maintenance from our Magento platform to live website-Manage and aid in developing all marketing campaigns from concept to completion-Assist in communicating with our 70+ brand ambassadors to ensure their products are merchandised at an optimal level-Request development and technical improvements to ensure merchandising is at peak performance for an exceptional customer experience

Greenwood, Indiana

-Managed and motivated a highly effective merchandising team including a buyer, photographer, analyst and assistant-Ensured brand standards were met for product pages, category pages and product photography across each of our 5 e-Commerce brands-Analyzed competitors' product assortments, pricing and marketing promotions-Collaborated with the Marketing department to introduce and enhance programs for increasing average order value and engagement with our social media channels-Worked closely with Business Intelligence to develop effective merchandising KPIs to track historical and forecasted data for critical decision making

Berne, In

-Buyer for card and paper craft pattern books, download patterns, kits and supplies for the website and print catalogs-Managed inventory levels, margins, purchase orders, vendor discounts, re-orders and back-orders-Selected products for weekly email promotions to a consumer base of 80,000 customers

Berne, Indiana

-Merchandise manager of e-PatternsCentral.com, a sister website to Annie's, with annual sales of $1.4 million in 2012. Increased revenue by 20% from January 2013 to October 2013.-Select download patterns for all 8 of our product categories and determine respective price points-Select products for daily email promotions to a customer base of 264,500 by analyzing market trends, seasonality and customer demand-Effectively merchandise all areas of the website including products, images and categories-Create landing pages, select homepage graphics and generate compelling headline copy-Collaborate with the marketing team to develop effective monthly promotional plans-Determine relevant keywords for effective search engine optimization-Communicate with pattern designers and negotiate royalty percentages-Analyze and track email and marketing promotions to detemine customer buying behaviors and trends-Manage and merchandise e-PatternsCentral's Pinterest account

Berne, Indiana

-Aided in the selection of new merchandise for our print catalog and website-Selected products, subject line and benefit copy for daily email promotion-Gave direction to photographers and photo stylists for merchandise set-up-Merchandised and developed sales copy for all website products-Collaborated with graphic artists to develop a visually appealing print catalog with high quality imagery and sales copy that effectively communicated product benefits

Berne, Indiana

-Communicated with vendors to obtain product information for print and e-Commerce selling-Merchandised products on two of the company websites-Developed sales reports for tracking revenue, quantity sold and average order

Fort Wayne, Indiana

-Managed all aspects of store business including visual merchandising, promotions, human resources, store operations and loss prevention-Maximized company profits over previous year sales through exceptional selling techniques and management skills-Effectively managed, trained and motivated a staff of 17 employees-Assisted in lowering the store's loss prevention percentage from 12% to 3%-Created appealing visual merchandising displays featuring the latest fashion trends

Muncie, Indiana

-Achieved loyal customer base by providing superior customer service-Integrated merchandising and marketing education into effective selling techniques and optimization of visual merchandising-Increased company revenue through meeting and exceeding sales quotas