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Experienced Leader with strong communication skills, a passion for solving problems and a demonstrated history of strategic thinking. Constantly designing and driving projects to help grow the business with excellent collaboration amongst cross functional teams to deliver results. Skilled at planning and operations/ ways of working, managing agencies and building teams with proven track record of developing teams into future leaders and implementing ways of working within organization to ensure efficiencies and results. Career focus in the Food & Beverage industry (specializing in spirits and BevAlc ) with personal interest in the outdoors.In 2016, joined Campari to build/ manage a team to develop Trade Engagement - 2019 IWSR ranked our education and advocacy team as the best in the IndustryIn 2020, transitioned to a dedicated role to design and implement a planning process to ensure ‘one commercial plan’ across the organization. The process is built to allow customers sufficient time to plan (18 months out) as well as agile enough to allow our process to pivot when needed.o Strategic, conceptual, and structured thinking in order to enable the business strategy and drive relevant impacto Successful ability to track a multimillion-dollar budget, provide program structure and track ROIo Determine and manage timelines to complete tasks on time and organized mannero Ability to communicate complex matters in simple and clear ways – verbally and in writingo Ability to juggle many deliverables, manage short deadlines while delivering long-term impact and support a wide range of prioritieso Proven ability to work with senior stakeholderso Strong attention to detail
Deep Channel Partners Llc
View- Website:
- camparigroup.com
- Employees:
- 1001
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Managing PartnerDeep Channel Partners LlcUnited States
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Channel And Customer Marketing- Director Strategic Planning & OperationsCampari Group Sep 2020 - PresentSesto San Giovanni, Milan, It• Design, deliver and deploy the planning process for Campari America- working with all functions to ensure there is one commercial plan for the Company • Work with Exec team to lead and execute strategic planning initiatives that boost revenue, drive operational scale and improve efficiency.• Work with functional leaders to identify and assess planning process milestones/ wow and how they contribute/ what they need to ensure success (pre, post, during)• Manage key agency partners to ensure clear structure/ ways of working and deliverables -
Trade Marketing- Director Trade EngagementCampari Group Oct 2016 - Sep 2020Sesto San Giovanni, Milan, It• Establish program tactics, strategies and platforms that achieve brand objectives through field activations • Manage Brand Ambassador & Field Advocate team• Contribute to integrated and collaborative communication process across Trade Marketing, US Marketing and Field Sales • Drive innovation in field advocacy as it relates to digital communications, trade events, promotional items and trade/educational platforms• Establish KPIs that drive effective field execution and link to brand strategy • Oversee recruitment, training and retention of BA/field advocates • Manage tracking and reporting tool to monitor activities, correlate activities to sales and monitor program ROI -
Senior Manager, Brand AdvocacyPernod Ricard Mar 2015 - Sep 2016Paris, Ile-De-France, Fr• Lead alignment of Brand teams and external agencies on all programing initiatives involving ambassadors, directing the translation of trade-facing programs into actionable KPI’s • Day to day management of full Ambassador team structure (Portfolio)/ successfully managed a team of 45+ direct reports across the US (across 15+ brands)• Serve as liaison between field, Brand teams and Ambassador network to ensure commercialization and conversion of advocacy programming• Oversight and tactical guidance of full digital/social media strategy ensuring increased amplification and leverage of activity• Manage communication/WOW with Local Team/Field Sales (one point of contact for the field, streamlining action and conversion)• Manage topline Distributor support/WOW and communication• Manage ROI/reporting for program -
Manager, Brand AmbassadorsPernod Ricard Jun 2013 - Mar 2015Paris, Ile-De-France, Fr -
Trade Outreach & Program Development ManagerRemy Cointreau Usa Apr 2011 - Jun 2013Paris, Île-De-France, FrResponsible for contributing to the development of Brand education programs and supporting the activation of brand (trade) initiatives, both engaging and leveraging key influencers within the trade. Focus is on specific initiatives that target the on-premise trade in the areas of relationship building, delivering education through program activation, and industry events. -
Associate Brand Manager (Cointreau)Remy Cointreau Usa Jul 2006 - Jun 2011Paris, Île-De-France, FrSupport the development of strategic brand positioning, development of communication, compliance and results tracking for the brand. Worked closely with the Brand Manager/ VP Liqueur & Spirits to develop and implement both long and short-term strategies as agreed with the Brand principals and management, analyze research and analysis for the orientation of future brand development, generate volume building programs for the U.S. market and to deliver budgeted yearly sales and profit objectives. -
Marketing ManagerThe Rheingold Brewing Company, Inc. Oct 2002 - Jun 2006
Karlyn Monroe Skills
Karlyn Monroe Education Details
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Berkeley CollegeMarketing
Frequently Asked Questions about Karlyn Monroe
What company does Karlyn Monroe work for?
Karlyn Monroe works for Deep Channel Partners Llc
What is Karlyn Monroe's role at the current company?
Karlyn Monroe's current role is Managing Partner.
What is Karlyn Monroe's email address?
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What is Karlyn Monroe's direct phone number?
Karlyn Monroe's direct phone number is +191441*****
What schools did Karlyn Monroe attend?
Karlyn Monroe attended Berkeley College.
What skills is Karlyn Monroe known for?
Karlyn Monroe has skills like Brand Development, Marketing Management, Marketing Strategy, Brand Management, Event Management, Trade Marketing, Event Planning, Public Relations, Program Development, Bartending, Alcoholic Beverages, Integrated Marketing.
Who are Karlyn Monroe's colleagues?
Karlyn Monroe's colleagues are Guilherme Balbin Da Rocha, Molly Norton (Harrison), In Ja Yun, Massimo Rasi, Daniele Vitale, Julia Badowski, Joel Glauber.
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