Karlyn Monroe

Karlyn Monroe Email and Phone Number

Managing Partner @ Deep Channel Partners LLC
United States
Karlyn Monroe's Location
United States, United States
Karlyn Monroe's Contact Details
About Karlyn Monroe

Experienced Leader with strong communication skills, a passion for solving problems and a demonstrated history of strategic thinking. Constantly designing and driving projects to help grow the business with excellent collaboration amongst cross functional teams to deliver results. Skilled at planning and operations/ ways of working, managing agencies and building teams with proven track record of developing teams into future leaders and implementing ways of working within organization to ensure efficiencies and results. Career focus in the Food & Beverage industry (specializing in spirits and BevAlc ) with personal interest in the outdoors.In 2016, joined Campari to build/ manage a team to develop Trade Engagement - 2019 IWSR ranked our education and advocacy team as the best in the IndustryIn 2020, transitioned to a dedicated role to design and implement a planning process to ensure ‘one commercial plan’ across the organization. The process is built to allow customers sufficient time to plan (18 months out) as well as agile enough to allow our process to pivot when needed.o Strategic, conceptual, and structured thinking in order to enable the business strategy and drive relevant impacto Successful ability to track a multimillion-dollar budget, provide program structure and track ROIo Determine and manage timelines to complete tasks on time and organized mannero Ability to communicate complex matters in simple and clear ways – verbally and in writingo Ability to juggle many deliverables, manage short deadlines while delivering long-term impact and support a wide range of prioritieso Proven ability to work with senior stakeholderso Strong attention to detail

Karlyn Monroe's Current Company Details
Deep Channel Partners LLC

Deep Channel Partners Llc

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Managing Partner
United States
Website:
camparigroup.com
Employees:
1001
Karlyn Monroe Work Experience Details
  • Deep Channel Partners Llc
    Managing Partner
    Deep Channel Partners Llc
    United States
  • Campari Group
    Channel And Customer Marketing- Director Strategic Planning & Operations
    Campari Group Sep 2020 - Present
    Sesto San Giovanni, Milan, It
    • Design, deliver and deploy the planning process for Campari America- working with all functions to ensure there is one commercial plan for the Company • Work with Exec team to lead and execute strategic planning initiatives that boost revenue, drive operational scale and improve efficiency.• Work with functional leaders to identify and assess planning process milestones/ wow and how they contribute/ what they need to ensure success (pre, post, during)• Manage key agency partners to ensure clear structure/ ways of working and deliverables
  • Campari Group
    Trade Marketing- Director Trade Engagement
    Campari Group Oct 2016 - Sep 2020
    Sesto San Giovanni, Milan, It
    • Establish program tactics, strategies and platforms that achieve brand objectives through field activations • Manage Brand Ambassador & Field Advocate team• Contribute to integrated and collaborative communication process across Trade Marketing, US Marketing and Field Sales • Drive innovation in field advocacy as it relates to digital communications, trade events, promotional items and trade/educational platforms• Establish KPIs that drive effective field execution and link to brand strategy • Oversee recruitment, training and retention of BA/field advocates • Manage tracking and reporting tool to monitor activities, correlate activities to sales and monitor program ROI
  • Pernod Ricard
    Senior Manager, Brand Advocacy
    Pernod Ricard Mar 2015 - Sep 2016
    Paris, Ile-De-France, Fr
    • Lead alignment of Brand teams and external agencies on all programing initiatives involving ambassadors, directing the translation of trade-facing programs into actionable KPI’s • Day to day management of full Ambassador team structure (Portfolio)/ successfully managed a team of 45+ direct reports across the US (across 15+ brands)• Serve as liaison between field, Brand teams and Ambassador network to ensure commercialization and conversion of advocacy programming• Oversight and tactical guidance of full digital/social media strategy ensuring increased amplification and leverage of activity• Manage communication/WOW with Local Team/Field Sales (one point of contact for the field, streamlining action and conversion)• Manage topline Distributor support/WOW and communication• Manage ROI/reporting for program
  • Pernod Ricard
    Manager, Brand Ambassadors
    Pernod Ricard Jun 2013 - Mar 2015
    Paris, Ile-De-France, Fr
  • Remy Cointreau Usa
    Trade Outreach & Program Development Manager
    Remy Cointreau Usa Apr 2011 - Jun 2013
    Paris, Île-De-France, Fr
    Responsible for contributing to the development of Brand education programs and supporting the activation of brand (trade) initiatives, both engaging and leveraging key influencers within the trade. Focus is on specific initiatives that target the on-premise trade in the areas of relationship building, delivering education through program activation, and industry events.
  • Remy Cointreau Usa
    Associate Brand Manager (Cointreau)
    Remy Cointreau Usa Jul 2006 - Jun 2011
    Paris, Île-De-France, Fr
    Support the development of strategic brand positioning, development of communication, compliance and results tracking for the brand. Worked closely with the Brand Manager/ VP Liqueur & Spirits to develop and implement both long and short-term strategies as agreed with the Brand principals and management, analyze research and analysis for the orientation of future brand development, generate volume building programs for the U.S. market and to deliver budgeted yearly sales and profit objectives.
  • The Rheingold Brewing Company, Inc.
    Marketing Manager
    The Rheingold Brewing Company, Inc. Oct 2002 - Jun 2006

Karlyn Monroe Skills

Brand Development Marketing Management Marketing Strategy Brand Management Event Management Trade Marketing Event Planning Public Relations Program Development Bartending Alcoholic Beverages Integrated Marketing Salesforce.com Digital Marketing Promotions

Karlyn Monroe Education Details

  • Berkeley College
    Berkeley College
    Marketing

Frequently Asked Questions about Karlyn Monroe

What company does Karlyn Monroe work for?

Karlyn Monroe works for Deep Channel Partners Llc

What is Karlyn Monroe's role at the current company?

Karlyn Monroe's current role is Managing Partner.

What is Karlyn Monroe's email address?

Karlyn Monroe's email address is ka****@****ail.com

What is Karlyn Monroe's direct phone number?

Karlyn Monroe's direct phone number is +191441*****

What schools did Karlyn Monroe attend?

Karlyn Monroe attended Berkeley College.

What skills is Karlyn Monroe known for?

Karlyn Monroe has skills like Brand Development, Marketing Management, Marketing Strategy, Brand Management, Event Management, Trade Marketing, Event Planning, Public Relations, Program Development, Bartending, Alcoholic Beverages, Integrated Marketing.

Who are Karlyn Monroe's colleagues?

Karlyn Monroe's colleagues are Guilherme Balbin Da Rocha, Molly Norton (Harrison), In Ja Yun, Massimo Rasi, Daniele Vitale, Julia Badowski, Joel Glauber.

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