From solopreneurs and small teams to C-suite and large marketing teams, they’re all craving a better way to develop a consistent cadence of social media content to maintain visibility, engage prospects, and cement thought leadership in their industry in today’s noisy online world. As a social media strategist and content creator, I work with professionals responsible for business to:► Capture and curate content that’s creative and on-brand that aims to not just grow a following, but engage prospects throughout the buyer’s journey.► Create a succinct social media strategy or plan to make sure everyone on the team is not just on the same page, but in the same book too! It’s not enough just knowing how to post to social media. It’s critical to have this guidebook developed so you and your team know how your business can strut its stuff best online with measurable goals (KPIs) to reach your overall quarterly goals for the social media portion of your marketing efforts. ► Communicate and stay up-to-date on the ever-changing shifts and trends in the digital marketing space to internal teams and customers who are leveraging the online space to amplify their business’s message to reach the ideal audience of customers. If you or your marketing team is ready to dial-up you social media efforts, stay top of mind to prospects at all times, attract ideal customers/clients, let’s schedule a time to chat! Whether or not we decide to work together, I am confident our call will offer practical and actionable steps that you can implement immediately. Here is a link to my calendar https://calendly.com/karlyn, please pick a time that works best for you.► Services:✓Content in a Snap: Create 6 months of content in just 4 hours✓ Social Media Pulse Check Audit✓Social Media Manual (strategy)► Delivery:✓On-site ✓Virtualhttps://www.ohsnapsocial.com/

► Done-For-You Social Media Management Keep it all running smooth as buttah—while you sit back and breathe deep and get back to focusing on the items in your business and company that excite you! After the audit and strategy are completed and all your platforms are optimized so you can be found by ideal prospects, its time to get the content machine rockin' and rollin' out content that's consistent, creative and communicates your brand effectively. What is social media management:✓ Custom Content Calendars - Consistent content and a variety of ideas to approve or veto. ✓ Content Creation - Giving the copy and creative ideas life. Creating the video, snapping the photo and designing the graphic. This is where the fun and magic happens! ✓ Engagement Management - This is where we put the "social" in social media. This manual engagement effort within social media platforms helps organically build your audience of prospects, increase fandom and visibility to your ideal target market. ✓ Community Management - Moderating comments and messages 7 days a week✓ Monthly metrics/analytics reports to review together at our monthly check-in calls

Whether it is an intimate team-only workshop, association meeting or an audience of driven people looking to uplevel their marketing efforts, consider making your speaker presentations not just energetic but actionable too! I have a lot of energy and knowledge to share so your attendees leave not just inspired but ready with the tools to take immediate action. TOPICS:✓ Imposter Monster: Social Media Video Confidence Booster✓ Good Content: Unpacking Basics in Creating Quality Content ✓ Optimize Your LinkedIn Profile To Get Found Fast✓ Creating a Month's Worth of Content in 1 Hour Or Less✓ LinkedIn Tips and Tactics To Create Relevant Content ✓ The Power of LinkedIn Newsletters and Articles For SEO and Building Brand Awareness✓ Instagram 101 - bridging the gap between personal and professional✓ Deep Dive into Instagram Stories

As a BootCamp instructor for the American Marketing Association, I lead dynamic, hands-on training sessions designed to empower marketing professionals with cutting-edge skills. In June, I conducted the "Mastering Short-Form Video Content" BootCamp, where I guided participants through the intricacies of creating compelling, high-impact videos for platforms like Instagram, TikTok, and YouTube Shorts. The session drew significant interest, with 164 professionals registered. Impressively, 118 attended live, and 108 remained engaged throughout the entire 4-hour virtual workshop, demonstrating the session's value and relevance. My approach emphasizes practical strategies, creative execution, and staying ahead of digital trends, ensuring participants leave with actionable insights to elevate their marketing efforts.Stay tuned for a rerun of this exact class in January 2025 and a NEW! bootcamp we have in the works for October 2024!

Lead instructor co-course designer at Think B!G Learn Smart, a firm dedicated to improving and enhancing the skillset of major government, commercial, non-profit, and educational institutions on Adobe, Microsoft, Articulate, and many other technologies.Currently Leading The Following Courses:► Social Media for Government Class ► SEO Copywriting► Google Analytics + SEO► Google Analytics 4 (coming soon!)Internal Communications Best Practices (coming soon)► Canva for Social Media (coming soon)

Teach dancers ranging in ages 7-15 tap, jazz, lyrical, and hip hop Create original music mixes to be used in June recital where dancers showcase what they have learned in a professional performance.

- Led regular to meetings with the team- Advised to the team should they need anything within my professional skillset- Offered relevant and strategic insights regarding social media audits and expertise to members through assigned projects/deliverables and in communication with the team. - Ensured project deliverables meet deadlines and uphold the standards that members are accustomed to from ForbesBooks. - Utilized SEO knowledge and expertise to provide value to working documents and deliverables when needed- Conducted a Social Media Audit for Corporate's Social Media platforms

Assisted part-time in keeping the social media efforts up and running smoothly in the temporary absence of a full-time employee. Managed messaging and content for all 6+ social media channels for this duel brand (AMU and APU)Maintained Employee Advocacy/Influencer Program using LinkedIn's Elevate platformRan monthly metric reports for Elevate platform

- Planned and oversaw StellaPop and client-based social media outreach; developed strategy, integrated social calendars, wrote and posted all content- Developed, implemented, maintained and scheduled while creating, writing, editing and producing email newsletter and other digital outreach — collaborated with all internal team members - Collaborated on professional-development related social media; posted articles and related collateral (photos, videos, graphics) during client and StellaPop external networking events/conferences. - Tracked, analyzed and measured data to spot trends, content needs and pivot points to engage audience and harness growth opportunities- Served as project manager and key strategist for digital initiatives- Served as point of contact for vendors and managed permissions, schedules and collaborations so all deadlines were met- Produced simple graphics for social media, email blasts and newsletters- Monitored new content development needs as suggested by client base and pressing issues while still maintaining a consistent tone and editorial style - Implemented company's Hubspot system for lead generation and inbound (blogging) efforts as well as serve as the overarching CMS for the company.

- Created Social Media Manual as a game plan to further flesh out target audience, brand parameters, content mix, tone and voice.- Developed social media plan/content calendar on a 90-day timeline.- Implemented content across six social media platforms from visual concepts, copy and scheduling for best performance (Facebook, Instagram, Twitter, Pinterest, Linkedin, Google+).- Monitored analytics across all outlets using native metrics and Google Analytics (for CTR).- Served as community manager on all social platforms- Utilized metrics and data to make pivots in social media plan accordingly.- Ran successful Facebook ads generating an increase in followers and clickthrough rate to website.- Utilized Hubspot software for social scheduling and measurement.- Created visual content using props, product and assisted in styling of social shots for best possible photo to appeal to target audience while still keeping brand at the forefront.- Edited and retouched photos using Photoshop.- Created original video scripts for future content.- Shot and edited short 30 sec.-1 min. video to be posted on social and market to websites for link building.- Wrote copy for product descriptions for upcoming products.- Conducted Influencer and blogger outreach resulting in fashion blogger placements on social and link backs.

- Created a full social media strategic plan for clients in the real estate marketing industry- Conceptualized editorial calendars- Edited press releases- Influencer research

Serve as the liaison between MDF's board and the community organizations and individuals we're assisting. Our first feature was on SHINE for Girls where I served not just as the outreach manager but project manager to ensure the donation, video vision and execution were seamless for all parties involved. MDF mobilizes the philanthropic community to take society’s most vulnerable women and girls and give them the resources to get that helping hand they need so badly. By highlighting the inequities women across America face today, MDF proactively seeks to level the playing field for women’s justice, healthcare, and wellbeing.

New position in a startup environment to engage specific audience/community groups on social media platforms through tailored content and messaging. Opportunity to work with different properties (political, lifestyle and fitness) and the teams that make them tick.

• Redesigned the website www.ufcw400.org using Wordpress• Updated the UFCW website daily with original articles, photos, and videos • Used Google Analytics to measure website logistics• Assisted in the design of campaign websites• Updated campaign websites with original articles, photos, and videos• Used Google Alerts to track content throughout the web• Created, implemented, and updated “Wednesday Weekly” e-newsletter for 35,000+ members• Shot footage that was picked up by and featured on The Daily Show and Democracy Now segments• Shot, edited and promoted over 20 original videos for UFCW and related campaigns for internal and external distribution• Designed ads for various publications and fundraising event programs• Designed a full page ad for Washington Post Express and The Washington Informer• Designed fliers and brochures for internal/external use• Wrote and edited articles for quarterly magazine, The Union Leader• Set up and implemented social media: Facebook, Vimeo, YouTube, Flickr, and Twitter for UFCW and campaigns• Relaunched UFCW Facebook page Oct 1, 2013 and grew likes from 200 to almost 900 in 2 months strictly through WOM, and paired with an aggressive contract campaign strategy • Created successful Facebook ads for campaigns increasing “likes” and engagement.• Educated members traveling overseas on assignment to use social networks, create video diaries and upload them to YouTubeNov. 12- Dec. 7, 2012: Worked with the International office in D.C. on the national Black Friday Walmart strikes as a part of the Making Change at Walmart campaign and OUR Walmart group. -Prepped Walmart workers for press outreach in the DMV area and national news outlets like MSNBC, Huffington Post, NBCWashington, WJLA9, ABC7, CNN, etc., -Contacted press in the DMV area-Shot and edited video of the event in the Metropolitan area. Check it out here: http://youtu.be/xjrYgJGlsM8

Taught jazz and hip hop dance classes to ages ranging from 10-26 years old.Choreographed dances for the end of the year professionally produced concert.

Wrote over 15 published articles ranging from arts and entertainment, sports, clubs, and classes. Utilized proper interviewing skills necessary to produce a professional written product.

• Assisted with shooting, lighting, editing and producing original video using Final Cut Pro• Promoted and grew social networking sites including Facebook, Twitter, and YouTube. Twitter following increased from 3,500 followers to 10,000• Promoted original content/viral ideas: Live tweeting about Natasha Richardson during E! Network’s first airing of her True Hollywood Story to bring awareness to traumatic brain injury• Built and maintained relationships with organizations in the health field, to encourage them to link BrainLine.org on their company’s resource page

• Designed the first brochure for trade show and business use• Instructed the owner on the different social networking sites and their uses• Assisted with social media account set up• Brainstormed content and ideas for social media campaigns that helped celebrate the stories of breast cancer survivors and to connect the community of breast cancer survivors