Karly Yaschik Email & Phone Number

Atlanta, Georgia, United States

As Email Marketing Manager, I manage all aspects of email marketing and help drive the overall marketing effectiveness at Purchasing Power.Responsibilities include:• Manage the Email Marketing team• Oversee all branding, promotional, triggered, and transactional email marketing campaigns• Develop the email calendar, partnering with the campaign planning and merchandising teams, to ensure alignment with the overall promotional and content calendar, reflecting product launches, overarching brand messaging, key products and shopping events• Work with the creative team to manage and oversee all aspects of the email development process (e.g., briefing design and copy teams, creative review, routing, and deployment)• Report email results to team, including trends, insights and learnings from tests• Stay informed of CAN-SPAM, GDPR, and other regulatory requirements to ensure email program remains legally compliant• Provide strategic leadership on direction of the email marketing program, including email template design, dynamic email personalization, content strategy, mobile optimization, and coordination with other digital channels• Spearhead implementation of new email initiatives such as Customer journeys & enhanced segmentation, Expanded trigger program, Dynamic targeting capabilities within emails• Partner with Analytics to better understand customer behaviors• Develop and lead execution of email test plans, measurement, and internal communication• Research emerging industry trends and execute new opportunities for email marketing• Partner with CRM team to brainstorm data capture opportunities to enhance segmentation/ personalization

As Email Marketing Manager, I am responsible for implementing the strategy and execution of email campaigns for the American Cancer Society. Responsibilities include:• As email marketing subject matter expert, provide guidance to internal teams, external business partners and other business units on creative assets, segmentation and strategy direction for all email communication requests.• Ensure email content is aligned with other digital channels and optimized for consumer emails. • Manage email production processes, schedules, and overall ACS email communication calendar, including managing stakeholder expectations and communicating project plans. • Manage segmentation strategy and align content development with segment specific messaging. • Manage email and donor acquisition campaigns.• Continuously identify methods to improve team processes in order to decrease operational expenses and improve internal team efficiencies.• Manage day-to-day Salesforce Marketing Cloud projects for the email marketing team and assist in planning customer journeys and triggered messages. • Work with various stakeholders to create, test and deploy email campaigns as needed to support email marketing campaign specialists. • Reviews nationwide email messages, making recommendations and triaging issues.• Stay current with digital marketing industry trends and email best practices and foster education and adoption throughout the organization.

Greater Atlanta Area

As Email Marketing Specialist, I support the strategic planning and own the implementation of email campaigns that support fundraising efforts and promote ACS programs and partnerships as well as supporting other digital marketing projects. I am responsible for email production and execution, testing, proofreading, and deployment of email campaigns. I ensure the successful and timely deployment of a high volume of emails for a variety of programs and fundraising efforts. Responsibilities:•Manage day-to-day email marketing activities including the production of simple to highly complex email campaigns: email set-up/creation, scheduling, testing, tagging, and deployment.•Take lead role in ongoing A/B testing efforts for the team, including test setup, reporting, insight generation, and future recommendations. •Serve as in-house subject matter expert on email platform(s) and performance, reviewing requested campaigns and provide recommendations on strategy, segmentation, content and creative.•Work with other digital teams, internal stakeholders and content teams to obtain approvals on creative that is accurate and delivers a cohesive experience/message to ACS constituents.•Stay current with email and fundraising best practices, technologies, US, ET and global privacy laws like CAN-SPAM.•Partner with IT on projects such as donation page creation and optimization, creation of landing pages and other digital assets as needed for campaigns.•Own the master communications calendar process to capture activity across all email platforms and ACS departments. •Identify roadblocks and recommend solutions to improve email program and experience of constituents and internal customers. •Understand and articulate consumer journey’s (as well as the influencer journey) in the context of digital marketing campaigns•Participates in meetings to help articulate channel strategy and to assist in integrating messaging strategy with other channels and/or partners

Atlanta, Georgia

As Email Marketing Coordinator, I am responsible for the execution of email campaigns that support fundraising efforts and promote ACS programs and partnerships and assist in the growth, cultivation and development of ACS email subscribers and donors to meet and exceed revenue targets.Responsibilities include:• Coordinate all day-to-day email production with internal clients, staff and vendor partners to ensure the on-time and error-free creation and development of ACS email communications; collect and deliver assets, follow up with vendors, ensure campaigns are on schedule, follow testing procedures, etc. • Review ACS Division and department email requests, and provide recommendations on content and creative.• Route all creative and content internally for feedback and internal approvals.• Build and test email campaigns in email service provider tool, perform quality review, manage responses, and monitor metrics.• Create and update HTML email templates.• Stay current with email best practices, technologies, CAN-SPAM laws, and industry standards.• Manage QA process of all centrally launched emails. Conduct email testing, maintaining high level of quality assurance, ensuring email creative, copy, and links are correct and meet brand standards.• Support invoice processing for vendor partners.• Work with internal teams to create donation pages and/or landing pages for campaigns.• Work with Analysts to ensure all campaign coding and tagging is correctly applied.• Ensure emails render properly in multiple desktop and mobile browsers.• Populate the master communications calendar for the business owners, train business owners as needed, identify technical issues and follow through to ensure they are resolved. • Identify roadblocks and recommend solutions to improve email program and experience of constituents and internal customers. Assist with strategy plans including: email testing, email list acquisition, and other projects as needed.

At the Jewish Ad Network, a division of RustyBrick, Inc., I help advertisers succesfully reach their target audiences by using the extensive databases from our ShulCloud network of over 525 synagogues around the world. Specific duties include:• Guide the clients through sales process and campaign management. • Provide sales demonstrations using video and computer sharing software• Help clients define a successful digital marketing campaign by understanding needs and demographics that will match client’s target audience• Handle support phone calls, chats, tickets and in-person questions• Interact with developers and users to gain better understanding of the software• Manage an online lead and prospect database• Manage online digital ads and ad creatives• Cold calling and prospecting • Write and maintain online software user documentation

Greater Atlanta Area

Creating custom design marketing materials for a variety of organizations. Design materials include:• Logo design• Brochures• Annual Reports• Event Invitations

Greater Atlanta Area

As the Director of Marketing and Communications at TDSA, I strategically implemented a clean, clear and energizing marketing plan that successfully and transparently communicated the school’s mission and achievements. Through a dynamic website, social media posts, email, print and electronic collateral, I created an cohesive institutional image and engaging communications that intrigued and unified constituents, including parents, students, staff, donors, prospective donors, prospective parents, and the community at large.Specific examples of my accomplishments:-Developed a quarterly donor newsletter with fascinating content that showcased school’s accomplishments and featured stories of interest that increased revenue and fostered relationships with new and lapsed donors.-Created a large and passionate following on social media, included specific social media groups that reengaged Alumni.-Crafted emails with a high rate of opens and click throughs.-Developed and maintained a comprehensive and website.-Promoted an online fundraising campaign that raised $130,000 and ignited passion for the school in only 24 hours.-Facilitated partnerships with all departments in the organization to provide marketing and communication support that fostered success in strategic initiatives.

Greater Atlanta Area

At Beth Jacob Atlanta, I was tasked with modernizing the organization’s image and marketing materials, creating a vibrant online presence, and managing programs and events. With the new marketing plan, the organization was able to reach and excite current and prospective members. The new attractive advertisements and well run events increased participation and expense cost decreased. Specific examples of my accomplishments:-Created a user friendly and attractive website that enables members to engage directly with the organization online.-Executed dynamic marketing materials, including emails, newsletters, event invitations, flyers, online tutorials, videos, and more.-Developed and maintained an active social media presence on facebook and youtube.-Worked closely with volunteers to deliver dynamic programs within budget and facilitated an environment where volunteers felt appreciated and saw how their contributions directly impacted the organization.

Naples, Florida Area

At Youth Haven, it was my responsibility to implement events and marketing materials that effectively increased agency visibility, awareness, and fundraising initiatives. I also directly assisted in identifying and cultivating donors and creating long-term relationships. Specific examples of my accomplishments:-Worked closely with Board and committee volunteers to plan, organize, and execute successful events, fundraisers, and donor solicitation.-Created signature outreach materials, such as event invitations, quarterly newsletters, annual reports, and brochures to attract and capture attention of targeted donor groups.-Maintained database of current and potential donors.-Updated and maintained organization’s website.

Wilmington, North Carolina Area

At the NC Aquarium at Fort Fisher, my main objective was to market the Aquarium as a rental facility for special events, meetings, and conferences and to schedule, organize, and supervise these events.Specific examples of my accomplishments:-Developed and executed a marketing plan that raised public awareness of the Aquarium’s rental facilities.-Developed new and unique in house events at the Aquarium before, during, and after operating hours achieving the goal of making the Aquarium an activity center for the general public and special interest groups.-Maintained an interdepartmental calendar of all scheduled events, classes, and activities.

Bachelor’S Degree, Arts Management

High School, All

Activities and Societies: Student Government