• Developing and implementing comprehensive marketing and communications plans that align with the company's strategic objectives and target audiences.• Leading the development and execution of all marketing campaigns, including digital and traditional channels, to drive brand awareness and lead generation.• Managing and mentoring a team of marketing communications specialists to ensure high-quality work, effective collaboration, and professional growth.• Serving as a strategic advisor to the senior leadership team on marketing and communications matters, including market trends, competitor analysis, and brand positioning.• Developing and managing the marketing budget to ensure resources are allocated effectively and efficiently.• Developing and maintaining relationships with key industry influencers, media outlets, and partners to ensure successful execution of marketing initiatives.• Analyzing and reporting on the performance of marketing campaigns, using data-driven insights to optimize performance and inform future strategy.• Staying up-to-date with the latest marketing and communications trends, technologies, and best practices to ensure the company remains competitive and innovative in the marketplace.

Operative:• Conducted market research and analysis to evaluate trends, brand awareness, and competition ventures• Managed and maintained program-specific research efforts inclusive of consumer insights, consumer segmentation, competitive intelligence, industry trends, and developments• Maintained relationships with media vendors and publishers to ensure smooth collaboration• Provided assistance on positioning for press releases, contributed articles, presentations, events, and conferences• Organized and oversaw advertising/communication campaigns (social media, TV, etc.), exhibitions and promotional events to increase company and brand awareness• Conceived and developed efficient and intuitive marketing strategies and provided creative ideas for content marketing while ensuring the website is updated with relevant content• Produced marketing and creative services from digital marketing to on-ground activationReporting:• Developed, led, and executed business and strategic plans to establish and position the company as a leader in the industry• Supervised performances and provided transparent weekly/monthly/annual reporting to relevant stakeholders on the performance of brand communications & marketing program initiatives, their progress, and results• Collaborated with managers in preparing budgets and monitoring expenses• Formulated strategies to build a lasting digital connection with consumersInternal:• Developed staff through coaching, providing effective performance feedback, and supporting several functions and teams• Attained high capabilities to manage diversified workloads efficiently with flexibility• Fostered a culture of innovativeness, marketing excellence, and professional growth, empowering and motivating team members to perform at their best.

• Operated, maintained and managed all social media presence including Facebook, Twitter, Instagram, Official Website, You tube and etc.• Created creative contents and campaign to boost client engagements.• Implemented outstanding digital marketing campaigns across the official website, social media & advertising.• Handled the preparation of writing material, photo and video for social media updates.• Coordinated all social media channels in a consistent manner in line with the company's marketing objectives.• Proposed marketing strategies and planning to execute for events such as outlet launch event & collaboration project.• Analyzed and prepared the reports for data and feedback from customers and public to improve company performances.• Responded to customers' requests and enquiries on social media channels.

• Key player at on-ground management for various projects including live events, media events, artist brokering, roadshows & etc. • Launched and operated company's first ever media channel that garnered almost 500 subscribers on YouTube within 4 months.