Karmel Maletta Email & Phone Number

High Wycombe, England, United Kingdom

Beaconsfield, England, United Kingdom

Responsible for innovation pipeline (scoping and execution)

Responsible for leading long term strategic NPD pipeline.

Andover

Responsible for UK NPD pipeline for 2019, 2020 and beyond into three year planning. Proud to have worked on the new Cold In'fuse range. Now available in Waitrose and Sainsbury’s with an added benefit of a vitamin or mineral. Worked with Bloom for design work , 1HQ for concept validation work and Walnut for sensory testing. Mentored two marketing team members.

St Albans, United Kingdom

Responsible for leading the strategic pipeline across the Cadbury and Mr Kipling brands for both all year round and Seasonal ranges. Key successes are Cadbury Amaze Bites, Cadbury Heroes Cup Cakes, and Mr Kipling Unicorn Slices. Led all of the ideation with suppliers for Mr Kipling Signature Collection, ideated concepts and led product development briefs. Worked closely with Mondelez UK and Zurich teams and across three bakery manufacturing sites, briefing the R&D team, co-manufacturers and… Show more Responsible for leading the strategic pipeline across the Cadbury and Mr Kipling brands for both all year round and Seasonal ranges. Key successes are Cadbury Amaze Bites, Cadbury Heroes Cup Cakes, and Mr Kipling Unicorn Slices. Led all of the ideation with suppliers for Mr Kipling Signature Collection, ideated concepts and led product development briefs. Worked closely with Mondelez UK and Zurich teams and across three bakery manufacturing sites, briefing the R&D team, co-manufacturers and suppliers for new product development briefs. Accountable for leading projects from early concepts, consumer insights, platform mining, through to factory trials, packaging design briefs and working with sales and category teams to secure listings in-store. Worked with Storylab, Lime Communications and Fox Films for Cadbury Absolutely Fabulous ATL campaign. Worked with Robot Foods and Design Bridge for Cadbury design and Brand Opus for Mr Kipling. Managed one direct report. Cadbury brand ranked no 1 in top 100 brands, Mr Kipling ranked 50. Show less

Based Hayes : Responsible For Europe, Us, Canada, China & Australia

Group Product Manager responsible for International pipeline and leading advertising, activation and pack design on core and NPD across Europe, China, USA, Canada and Australia. Worked closely with JKR for pack design and Publicis on TV campaigns for Italy, Sweden and the Middle East. Managed a team of three and mentored two graduates.

Working initially in pharmacy sales I was ranked within the top three for sales. Managed a team of seven in sales which won European salesforce of the year. Trained all new starters in sales. Working across then to category responsible for the Boots and Superdrug account. Welcomed into marketing world worked on numerous brands Andrew’s, Oxy , Beechams and Day and Night Nurse. I was responsible here for all advertising campaigns, 360 activation, pack design and for NPD. Developed TV, outdoor… Show more Working initially in pharmacy sales I was ranked within the top three for sales. Managed a team of seven in sales which won European salesforce of the year. Trained all new starters in sales. Working across then to category responsible for the Boots and Superdrug account. Welcomed into marketing world worked on numerous brands Andrew’s, Oxy , Beechams and Day and Night Nurse. I was responsible here for all advertising campaigns, 360 activation, pack design and for NPD. Developed TV, outdoor and radio campaigns with Grey London and Ogilvy. Beechams awarded Superbrands status in 2005. Worked with CPB and Slice Design for pack design work. Led project for the product divestment of Oxy to Mentholatum, working closely with Ernst & Young. Show less

Midlands

Started as a trainee manager and worked as department manager across night, produce and provisions and customer service. Awarded centre of excellence for customer service Coventry branch, responsible for all new staff training and a team of over 100 employees. Held position as deputy store manager for Homebase branch in Northampton at the time of the JS acquisition of Homebase managing a team of 65 team members.