Karmen Johnson Email & Phone Number

Petaluma, Ca, Us

Combining my personal passion for horses with my professional passion for brand building and giving back. Chair of the Marketing & Communications Committee, member of the Development and Oversight Committees.

San Francisco, Ca, Us

Proudly supporting the mission of the International Ocean Film Foundation (IOFF) to use film to educate and inspire ocean conservation.

Los Angeles, Ca, Us

Led this mid-sized, specialty food and beverage communications company through a significant era of growth. With a focus on understanding clients’ business needs under my leadership we increased internal staff three-fold, and maintained low client and staff turnover.

Arlington, Va, Us

Arlington, Va, Us

• Senior manager for in-house creative agency, responsible for delivering creative content supporting internal and external marketing and communications initiatives• Restructured department and services offered to improve quality and productivity with increased focus on strategic business initiatives • Revamped leadership team with more defined business roles and responsibilities• Matured the account service structure and operations to functionally align with Corporate Communications

• Senior leader for start-up Edelman subsidiary, focused on internal process development and implementation combined with elevated client service for newly acquired, and rapidly growing Kellogg’s account• Part of executive team designing the “agency of the future” shifting from traditional PR to integrated marketing• Outstanding financial performance; triple digit revenue increases and significant profit improvements • Awarded Edelman Chicago’s “Team of the Year”, recognizing the positive culture and financial performance of the group

New York, Ny, Us

• Managed start-up of multi-million dollar eBay account, overseeing a team that spanned eight U.S. offices and leading strategy development across corporate, consumer, technology and social media channels• Client Relationship Manager (CRM) for Levi’s account, partnering with client to establish process and infrastructure for global brand PR function

Seattle, Wa, Us

• Centralized business-to-business marketing function in support of global sales force of 400+ employees• Managed team responsible for consumer publicity for Expedia.com as well as business and industry media efforts for Expedia, Inc. and Expedia Partner Services Group (supply organization)• Led the effort to integrate Expedia.com PR and Marketing teams to strengthen consumer-facing messaging

Seattle, Wa, Us

• Taught annual “Public Relations Practices and Functions” course to 35 students• Created curriculum to introduce multiple facets of communications including: internal communications, corporate social responsibility, public affairs, special events and government relations• Collaborated with other instructors in program to adjust courses to fit unique needs of each group of students

New York, Ny, Us

• On behalf of Microsoft, developed and successfully executed communication and event strategy within the highly competitive video games industry. Managed multi-divisional teams to achieve business objectives; PR repeatedly credited with setting competitive tone in Microsoft’s favor• Worked closely with executives to create messages for all stakeholders and to adjust as necessary• Created and implemented global- and U.S.-focused programs and teams• Managed P/L and new business generation for million-dollar account group; exceeded year-over-year growth expectations; increased business portfolio and revenue and tripled size of the staff• Implemented program that was heralded by PR Week as the “Entertainment Campaign of the Year”

Seattle, Wa, Us

• Worked with internal clients to redefine public relations as proactive, becoming a key driver in planning• Managed all public relations activities supporting the Retail Business Unit in the U.S. and Canada • Coordinated efforts of 16 PR agencies throughout the United States and Canada• Drove product publicity around new offerings and product line extensions, consistently achieved KPIs

Other; Certificate In Financial Accounting

Bachelor’S Degree, Public Relations; Political Science Emphasis