负责市场营销&电商

Giorgio Armani make up integrated marketing

Giorgio Armani Beauty Lip&Eye

Giorgio Armani Beauty Product Marketing

L’Oreal Clarisonic Product Marketing & Digital Marketing

Clarisonic

✓ Came up with a connected and digital innovation strategy on how to recruit the next generation of La Roche-posay consumers. ✓ Found out the key issues and opportunities for La Roche-posay to touch its target consumers through market research and consumer behavior research. ✓ Cooperated with a strong international team and enhanced logical thinking and innovation in marketing.

Catalysts are the client relationship leaders, brand strategists, event coordinators and producers.✓ As the catalyst intern in Golin, Shanghai, I did related market research, consumer insights and media behavior research to help director to develop brand strategies. ✓ Supported for PR events, including copywriting both on social media and print media, on-site support and F&B landscape monitoring.

✓ Developed a report about the impacts of Carbon Emission Trading Schemes in China on VW’s finance and accounting decisions with teammates from different culture background;✓ Acquired experiences about consulting and automotive industry; learned communication skills with an interdisciplinary team, consolidated research skills, improved team management skills and leadership.