• Launched Indonesia’s first plug-in air freshener in Stella Electric (May'24) with automatic burst technology to tackle anosmia (nose blindness)• Launched India’s first branded hanging car freshener in Godrej aer-o (August’23)• Defined Air Care growth strategy for GCPL globally with a deep dive on consumer needs & preference drivers, where to play (format choices & positioning) and the mix to win• Developed and defined an in-house fragrance strategy to establish fragrance as the new cornerstone for product development; fragrance re-haul is underway across key markets• Lead monthly stakeholder presentations with global leadership including the CEO, Global Head of R&D, Design and Marketing as well as with international country leadership teams

• Led Marketing (Brand & Community Building, Content), Product Innovation, Customer Experience and Operations for the fully autonomous seed stage start up within GCPL• Launched 5 new baby & mother care personal care products in 1 year (concept to market) with end-to-end management of design, packaging, branding, fragrance and formats• Built the team from the ground up to a strong 10-member unit as a separate, digital-first, direct-to-consumer (DTC) brand within a traditional FMCG company• Delivered Gross Margin (GM) improvement of ~18% through optimization of raw material costs and move to 3rd party manufacturing (out of total GM improvement of 26%)• Re-hauled an under optimized DTC P&L by reducing discounts, operating expenditure, and marketing cost optimizations to lead to an improvement of GM by ~60%

Launched GCPL’s first digitally native vertical brand, goodness.me. Our vision for goodness.me was to build a first-of-its-kind baby, mother and wellness brand that is deeply rooted in organic and natural care. The brand stands for honest, authentic and real products sourced from the heart of nature. It is designed as an independent brand and aims to target a premium customer base through a largely digital-only sales and marketing approach.Conceptualised, ideated, and led GCPLs foray into baby & mother care - with end-to-end branding, business planning, new product development and international certification (Ecocert, France).

Relaunched 'Godrej Protekt' (now Godrej Magic) and grew the brand >2x in the first year, eventually growing it at 5x in my 3 years as head of the hand hygiene portfolio.Launched 'Mr. Magic' (now Magic) in August 2018 - the world's most affordable and sustainable liquid handwash in an innovative reconstitution 'powder to liquid' format. The product disrupted the market and was the 2nd largest selling hand wash SKU in India after Dettol as of February 2020 – a feat achieved in around 18 months of launch (and before Covid-19).

First member of the two-man E-commerce team at GCPL. Played an integral role in setting up the channel - right from developing internal processes to establishing retailer relationships. Helped increase the monthly sales revenue from INR 7 lakhs in October 2014 to INR 3.20 crores in September 2016.

Independently led the South Bengal territory with a then annual turnover of over INR 115 crores spread across 9 districts covering a distribution network of over 350 stockists and sub-stockists; responsible for a 23% value & 30% distribution growth over the last financial year.

Worked across regions (North, East and West) in different sales training roles and initiated GCPLs entry into ECommerce via Cinthol as part of the brand management project

2 years of experience in account/brand management, client servicing and campaign execution. Worked extensively in the retail and HoReCa (Hotels, Restaurants and Cafes) segments on end-to-end campaigns and pan-India product launches for clients like ITC, IOCL, ONGC and JM Financial. Made new business pitches to clients like PepsiCo, Cleartrip and Reliance BIG Entertainment.