•Led user interviews and competitor analysis to uncover user needs and define a data-driven product strategy for a 0-to-1 project.•Conducted usability testing and iterated designs based on user feedback, fueling a 14% jump in user satisfaction rate.•Developed mid and high-fidelity prototypes to engage primary and secondary users, ultimately driving significant business impact.

•Conducted generative research, competitor analysis, and user interviews, translating insights into design solutions.•Led co-design sessions with students, fostering a collaborative environment that revealed valuable insights into their decision-making processes.•Designed information architecture, user flows, and wireframes (low & high fidelity), resulting in a user-friendly platform that streamlined the college application process for over 10,000 students.

•Spearheaded proposal development and presentations, showcasing UX expertise and securing 4 major clients, boosting company portfolio by 25%.•Led comprehensive accessibility audits, ensuring WCAG compliance and delivering actionable recommendations that expanded audience reach by 20%.•Conducted in-depth analyses of business metrics, pinpointed key areas for improvement, and successfully implemented tangible changes to elevate performance and user engagement.•Partnered closely with diverse teams to enhance website performance, elevate user experience, and propel business success.Clients I worked with - Grab, AstraZeneca, Dell, Ricoh, National Instruments, Under Armour, DFS, DBS Bank, Radisson Hotels

•Conducted comprehensive usability audits on 10+ digital products, translating data-driven insights into actionable recommendations.•Pioneered the development and implementation of standardized checklists, streamlining the assessment of new capabilities for accessibility and usability.