Karo Kiessling Email & Phone Number

Stockholm, Stockholm County, Sweden

Stockholm, Sweden

• Project Management: managed several projects across teams, departments, and countries; amongst others built up self-help platform for customers from scratch: success.netigate.net/ (won Silver in the 14th Annual Stevie Awards); delivery of new sales deck; product launch of new product• Team management: assembled and managed international team of 13 freelancers (remote and on location)• Marketing automation specialist: lead nurturing with optimised drip programme/workflows based on AIDA funnel in 4 languages• Email marketing: CRM and ESP manager; email marketing towards customers and prospects; A/B testing; open rates and CTR rates above industry-average with average 41% and 7 % respectively• Marketing operation: admin of programmes such as Salesforce, Hubspot, Pardot, Mailchimp, etc.; Established brand guidelines and graphical profile based on buyer personas and customer research• Marketing collateral: sales enablement through inventory of sales material with delivery of master decks for sales in 5 languages (PPT), product sheets, flyers, etc.• Content marketing: business blogging (scaled up to weekly publishing schedule of SEO optimised blog posts in 4 languages); identify and utilise distribution channels (email, social media, in-tool, website, paid ads)• Product marketing: set launch plan for new product; create life-time value for customers; ensure internal and external communication; identify and utilise distribution channels • Social media marketing: paid and organic messaging on LinkedIn, Facebook, and Xing • Inbound marketing: keyword optimise ads and landing pages; website optimisation (via data from algolia, googleanalytics, website feedback); conversion rate optimisation via A/B tests• B2B• SaaS• Utilised programmes: Pardot, Wordpress, AdWords/Analytics, Salesforce, Adobe Suite, Netigate, Mailchimp, Microsoft Office 365, Hubspot

Uppsala, Schweden

• Email marketing: Introduced and maintained Newsfeed for customers, A/B testing• Campaign management: Representation at fairs; initialisation of new campaigns, e.g. the environmental campaign; identify and manage different distribution channels• Social media marketing: set-up and maintained social media presence on Twitter, LinkedIn, and Facebook• Marketing collateral: Create and publish marketing materials, e.g. flyers, poster, brochures, postcards, video clips, online quiz, white paper, LinkedIn Slide Share, infographics• Inbound marketing• Maintain and update web domain (www.medicago.se) • B2B marketing• Utilised programmes: Adobe Suite; Drupal; Moovly; Podio; Hubspot

Stockholm, Schweden

• Coordination with lawyers, courts, insolvency-trustees, legal trustees• Customer service and customer orientation whilst maintaining assertiveness and authority• Quality Assurance results constantly 95% and higher• Apply and develop communication strategies both written and orally• Training and education of new team members, workshops

Tanzania

The aim of my role was to assess the HIV situation in Mdawi, Tanzania after implementation of a NGO sponsored health clinic the previous year. My responsibilities included the following:• Qualitative data collection: Interviews were conducted with different relevant stakeholders• Network establishment and stakeholder management: Relevant people included community members, health care workers, district officials, and representatives of other local NGOs • Participation in HIV self-help groups• Results used for Master thesis (s.Education)Skills that I deepened during my time in this internship include: • independent work• flexibility• stakeholder management• time management • proactivity• intercultural understanding

Minden, North Rhine-Westphalia, Germany

Dual studies in tax law with the tax office of Minden. Courses included amongst others: • Balance sheet analysis • Income tax law • Corporate tax law • Property tax law

Master Of Science (Msc), Global Health

Activities and Societies: Symposium in Manipal, India. Thesis conducted in Mdawi Tanzania.One-year programme in English which addresses.

Public Health

Activities and Societies: DAAD scholarship for the project "A new passage to India, International Public Health requires intercultural.

Bachelor Of Applied Science (B.A.Sc.), Health Communication

Activities and Societies: Thesis conducted in: Ghana (March`13-July`13).Combination of interdisciplinary Public Health science.

Cambridge Certificate Of Advanced English, English As A Foreign Language, Council Of Europe Level C2