Product-Lead and Agile Coach with a primary focus on developing a technology solution for mobile financial services, digital payments, digital insurance claims, and subscription-based consumer technology products. Leading client engagement team on digital business building and digital transformation projects. Strong delivery orientation leveraging Agile ways of working with expertise in managing complex delivery projects, managing large scale vendor teams, building client capability in software delivery and automation at scale. Responsible for a series of digital business building and transformations covering insurance and TMT clients

Lead Indosat Oredoo's Digital Commerce products. Responsible for a team of 45 for the following online entities: online store (cipika.co.id), Games "CipikaPlay" (play.cipika.co.id).Reinventing the O2O-Direct-to-Retail model of distribution, through empowering retailers for new revenue stream and increase profitability, whilst enabled to extend the reach of distribution channel efficiently to their end consumers.

Reporting to Director of Ooredoo Media House, responsible for product strategy, development and management of IPTV services (Mozaic and Mozaic GO). Defined and managed market propositions in a most effective and timely manner. Responsible for the financial performance e.g. Profit & Loss in continuous evolutionary development on new and existing products. Extending revenue streams through highly compelling entertainment services. In charge of Product Management of the legacy and next generation IPTV services as well as multiscreen, Market Planning, Product Lifecycle, Product Marketing and Customer Experience.Developed Ooredoo Next Generation Mozaic TV from a ground up. Designed end-to-end Use Interface and User Experience journey through human lab factory, intuitive and immersive design planning.Developed and Launched Mozaic's multiscreen OTT application with Disney content, Mozaic GO - http://www.gulf-times.com/qatar/178/details/375708/ooredoo-video-on-demand-service-mozaic-go-launched.

Lead Product Manager with responsibility for product definition and requirements for TV services. Managed Profit & Loss responsibility of the legacy and next generation IPTV services with few of outstanding highlights below:* Developed and launched Ooredoo Next Generation IPTV Service over Fibre, with features: Catch up, Record, Start Again & Pause, VoD, SVoD, Hybrid TV, Recommendation and Search. Developed product structures and pricing. Product release at http://www.youtube.com/watch?v=Anf3hwqMSRc* Designed and developed Mozaic TV 3.0 on screen UI, Web and remote control User Interface (UI). Worked and developed complex logic flow to focus on maximum user experience and simplicity. * Designed and developed online subscription process through TV UI. This has resulted in a 40% increased of sales through instantaneous subscription and a 20% reduction of inbound calls.* Lead User Acceptance Test and Business Requirement Test teams, with responsibilities of conducting performance reviews, maintaining and improving test cases, set up and manage test facility, evaluating training and development needs, plan and manage test budget expenditure on tests, developing testing phases and strategies, documenting tests findingsand supervising test teams.* Managed Next Generation IPTV Lab consisting of multiple connected TVs, legacy and new STBs, Android STBs, tablets and smartphones.* Project lead Content and CPE Strategy with Arthur D’ Little management consultancy firm. Responsible for market sizing, content evaluation & roadmap, STB roadmap, product strategy and monetisation plan, business case & modelling.

• Developed and launched Qtel Backstage. A Qtel group product initiative with Universal Music International offering unlimited music service.• Developed and launched Qtel Group Mobile Social Networking product, “TAP”. A consolidated mobile application client for single sign on to Social Networks, Instant Messaging, Micro blogging, LBS and phone books. • Lead development of WAP, WEB and IPTV portals. Structured the business with key focus on content discovery, recommendation, personalisation and relevance. Developed a semi open walled garden user experience through outsourced content partner agreements. • Managed Mobile Entertainment business, focusing on Games, Music, Social Networking, Pay TV and Mobile TV. Mozaic Mobile Entertainment portal won “Regional Outstanding Awards 2010” from World Summit Awards (WSA)- Mobile - http://www.samenacouncil.org/samena_daily_news.php?news=16783.

Managed Mobile TV & Video platforms and Product Manage Mobile Social Networking channel. Developed new products from concept to launch by working with external Content Providers/Aggregators or Service Providers, and Optus business units from Legal, Consumer Marketing, Customer Support, Core Network Engineering (Mobile & Data) and Consumer.First to integrate and launch the following products:1. Developed and launched Participation TV with MTV Australia “Vidcast”. 2. Moko and EyeVibe (Look at Me TV).3. YouTube 4. Facebook

Manage AAPT’s Investments in access and data networks. Work with business units for product development/modification and measure benefits realisation. Manage network economics modelling through understanding network capacity, costs, revenue and life value of existing assets.

Conducted thorough Access network audits with Wholesale, Transmission, Core Networks Groups. Monitor and managed 3rd party access technology conversion to owned transmissions infrastructure. Manage and condition POP infrastructure to support capacity requirement. Managed core access network configuration changes to align and project manage cut overs.