Karol Martin Email & Phone Number

Louisville, Kentucky, US

Manage development, operations and results of the health plans. Primary resource on product design for Midwest Region. Ensure assigned health plans are meeting or exceeding performance benchmarks. Implementation of strategic plan. Maintain relationships with key internal and external stakeholders. Advise Executives, Regional President and lead initiatives.

Louisville, Kentucky, US

Instrumental regional product management role in creation of annual and multi-year Medicare Advantage product strategy (plan design) and annual bid submission to CMS. Analyzed competitive landscape, membership impact and growth trends. Advisor for Medicare Advantage implementation activities as well as partner for stakeholders across the organization..

Columbus, Ohio, US

• Generate new business opportunities and provide oversight of marketing and sales strategies for Medicare Advantage products. Oversee sales distribution channels, team performance, forecasting, training, oversight and.
• Addition of new distribution channels.
• Strengthened and developed agent oversight and compliance programs related to CMS Medicare marketing and communication guidelines by restructuring agent onboarding activities, agent oversight policies and procedures.
• Enhanced monitoring of sales related key performance indicators KPI’s, such as follow up activity and timing, lead distribution, lead closure and goal setting. Driving performance management and coaching related.
• Performing advanced data analysis related to marketing effectiveness, sales lead closure and member retention allowing team members to build upon the most productive and strategic activities and reduce waste.
• Creation of innovative business development and community outreach strategies which deliver cost effective sales leads, brand loyalty and member retention.

US

• Managed Medicaid new market business development strategies, community development activity in markets targeted for expansion or development and Request for Proposal RFP development related to marketing. Collaborated.
• Created Business Development strategies in Medicaid expansion markets
• Coordinated marketing content for Medicaid state RFP submissions.
• Guided markets with CMS Medicare and Medicaid Demonstration programs by ensuring compliant sales activities related to Medicare Advantage and Special Needs Plans operating in overlapping service areas.

US

• Managed sales and distribution of Medicare Advantage, Chronic Illness and Dual Eligible Special Needs Plans, Medicare Supplements, and Part D drug plans in Ohio, Indiana, Kentucky and Michigan. Accomplishments:
• Launched Medicare Advantage expansion markets, Part D and Medicare supplement sales, as well as newly introduced special needs plans.
• Known for meeting agent readiness requirements, strong employee engagement and strategy delivery within budget.
• Exceeded sales goals by recruiting and developing a highly skilled team of dedicated, professional, compliant and ethical sales agents and managers.
• Directed annual agent onboarding and readiness programs for employed agents, managers, more than 375 independent captive agents and more than 3500 broker agents in four state area.

US

• Managed sales and compliance oversight for all distribution channels of Medicare products within the state of Ohio. Established business plans to exceed sales goals, conducted recruitment and training, and drove local.
• Won multiple awards for Medicare Advantage sales performance.