As a key member of Fishtank Consulting's dynamic team, I specialize in enhancing user experience and developing robust front-end solutions. My role involves:- Designing User Interfaces: Crafting intuitive and visually compelling user interfaces by employing principles of design thinking and user-centered design.- Developing Front End Applications: Implementing responsive web designs using HTML5, CSS3, JavaScript, and React, ensuring cross-browser compatibility and accessibility.- User Testing and Feedback Analysis: Conducting regular user testing sessions to gather feedback and insights, which are crucial for iterative design improvements. Utilized tools such as Figma and Adobe XD for prototype development and testing.This role has allowed me to significantly contribute to the company's digital transformation initiatives, ensuring that both the aesthetic and functional aspects of applications meet the highest standards of quality and efficiency.

As a freelance Creative Consultant, I specialized in steering and executing creative strategies across multiple platforms for startups, focusing on branding, web development, and UI design. My role encompassed:- Cross-Media Project Management: Orchestrated and led diverse projects that integrated branding, digital design, and web development, ensuring cohesive visual narratives across all media.- Collaboration with Development Teams: Partnered closely with developers to translate visual concepts into functional web applications, emphasizing user-friendly design and aesthetic excellence.- Branding and Identity Creation: Developed comprehensive branding strategies that define and communicate the essence of new businesses, significantly enhancing their market entry. Successfully established visual identities that increased client recognition and customer engagement.- UI/UX Design: Designed intuitive and impactful user interfaces for websites and applications, optimizing user experience through meticulous research and user feedback analysis.- Client Relationship Management: Cultivated lasting relationships with clients by consistently delivering beyond expectations and providing strategic counsel that aligns with their business goals.This consultancy role enabled me to refine my expertise in digital creativity while impacting startup success through effective, user-centered design and strategic brand development.

In my role as Creative Lead at SideKick Card, I spearheaded the design team with a focus on reinforcing and evolving our internal brand and identity. Key responsibilities and achievements included:- Brand Management: Directed the team in maintaining a cohesive brand identity across all company platforms, ensuring brand consistency in web, mobile, and print media.- Design Leadership: Implemented high-quality web and mobile designs that enhanced user engagement and experience. Oversaw the creation of wireframes, user maps, and prototypes for app usability studies, ensuring that our applications were both aesthetically pleasing and functionally superior.- Client Engagement: Managed design reviews with clients, ensuring their needs were met and that our solutions aligned with their vision across web, mobile, and print platforms.- Innovative Tool Development: Developed several proprietary tools aimed at advancing our internal UX and UI design processes, which significantly improved project efficiency and team collaboration.- Production Oversight: Supervised production specifications, from conceptualization to final execution, enhancing the quality and precision of our design outputs.This position allowed me to leverage my creative skills and leadership capabilities, directly contributing to enhanced brand consistency and improved user experiences across our digital and print media.

In my role as a UX & UI Designer at GroupHop, I was instrumental in designing and refining user interfaces for our iOS and Android travel applications as well for the Web App. My key contributions and responsibilities included:- UI/UX Design: Developed engaging and user-friendly interfaces for our mobile applications, focusing on intuitive navigation and aesthetic appeal to enhance user experience.- Advertisement Design: Crafted visually appealing advertisements tailored for our travel apps, which significantly boosted user engagement and app downloads.- Information Architecture: Structured information architecture for the apps to ensure a seamless and logical flow, improving user satisfaction and interface usability.- Interdisciplinary Collaboration: Collaborated closely with developers, marketers, and product managers to integrate real-time data from airline, hotel, and car rental APIs, ensuring accurate and efficient travel planning features.- Creative Leadership: Oversaw the creative direction of new product features, guiding the design team in envisioning and executing pixel-perfect travel concepts that met both aesthetic and functional standards.This position enabled me to apply my design skills in a dynamic team environment, contributing significantly to the development of innovative travel solutions that catered to the needs of modern travelers.

Designed & developed app/website platforms sharing expertise with others. Managed heuristic analysis, wireframes, sitemaps, user flow, concept sketches, and visual design.

In my tenure as a Graphic & Production Designer at POD Marketing Inc., I played a pivotal role in diverse cross-media projects, primarily focusing on branding and digital advertising for eyecare companies. My responsibilities and accomplishments included:- Cross-Media Design: Collaborated with various teams to manage and execute projects that spanned branding, color theory, typography, illustrations, and UI design, enhancing the visual identity of multiple eyecare brands.- Digital Advertising: Spearheaded the design and management of digital advertising campaigns across social media platforms. My strategic and creative approach led to a significant increase in traffic and engagement, directly impacting client satisfaction and business growth.- Branding Initiatives: Developed comprehensive branding solutions that effectively communicated the unique identities of our clients, utilizing advanced knowledge in color theory and typography to ensure visual coherence and appeal.- Client Collaboration: Worked closely with clients to understand their vision and needs, providing expert advice on design strategies and adjustments, which resulted in high client retention rates and referrals.This role allowed me to leverage my graphic design skills and production expertise to contribute significantly to the company's success, particularly in the eyecare industry, by delivering targeted and effective design solutions.

Consulted with clients to gain an in-depth understanding of their needs prior to project initiation & completion. Applied story directions in the creation of motion graphics & utilized powerful clean typography in motion designs.

Collaborated with corporate communications manager and marketing department for graphics and branding.

Performed lead role in the design and production of print and web. Managed multiple, concurrent projects in different stages.

Created the types of communications tactics and visuals that will cause the audience to perceive the organization as you intend them, build a incredibly powerful brand.