Vera Karolida Email & Phone Number

Valencia, Es

Valencia

Launched a B2B product for forecasting demand, promotions, and pricing for Retail and FMCG, successfully finding product-market fit.The product improves efficiency and accuracy [up to 20%] of demand prediction for goods in retail and FMCG by utilizing multiple metrics, such as WAPE, MAPE, R, MSE, ME, forecast value added, forecast value adjustment, etc.Among the clients are the largest retail companies with more than 16,000 points of sale in 700+ cities, a private network of food supermarkets with 170 points of sale, a fast food chain with 1,000 restaurants in 160 cities and manufacturers of foodstuffs, pet food, cleaners and detergents and personal care products.Key Contributions:Defined the MVP and Product Vision through customer development and field research, leading to a successful launch and the achievement of product-market fitDeveloped and owned Product strategy, roadmap, P&L, Revenue planEstablished and led the product development process, overseeing the successful piloting of the MVP with clientsManaged the technical backlog and collaborated with development teams to define product requirements, develop new features, and enhance existing onesIdentify market opportunities and establish a feedback loop to refine product development and model tuningFine-tuned the model with the data science team, resulting in significant optimizations in sales planning and improvements across key processes, including logistics, purchasing, marketing, promotions, demand forecasting, product lifecycle management (PLM), and pricingHired and leading team of 17 professionals: 5 DS, 5 SDE, 1 DE, 3 analysts, 3 UI designers

As a Technical Product Manager, I led the development of multiple products, focusing on optimizing search and recommender systems for some of the largest retail companies in Eastern Europe over 1.5 years. I successfully established and managed a team of 8 professionals: 4 DS, 1 DE, 3 SDEKey Contributions:Developed and fine-tuned ML models to rank products in search results based on user behavior and purchase history, using data from online/offline checks and a comprehensive product database.Enhanced personal recommendations to improve users' shopping experiences, driving engagement and boosting conversion rates.Conducted A/B tests, managed integrations, and drove product enhancements to meet customer needs.Simultaneously, I led multiple ML projects on demand forecasting and promotions for Retail and FMCG companies, aiming to improve forecast accuracy and optimize costs:Collaborated with the Data Science team to deploy advanced ML models, including time series forecasting, gradient boosting, and ensemble methods, enhancing prediction accuracy and data-driven decision-making.Calibrated key forecasting metrics: WAPE, MAPE, R, MSE, ME, and forecast value adjustment.Product Development:Launched an MVP for a B2C product for a retail company with 15M MAU. The product integrates a grocery list with culinary recipes, allowing users to find ingredients easily and add them to their cart.Conducted market analysis, executed customer development initiatives, and crafted a clear product vision. Successfully integrated this product into the existing services ecosystem, ensuring seamless functionality.Analytical Platform Contribution:Played a key role in developing an analytical platform for a top-three retail company, providing comprehensive category and consumer analytics. The platform offers suppliers insights into category trends and audience engagement, allowing clients to customize analyses and export results for informed, data-driven decisions.

Applied Data Science, Applied Data Science

Completed MIT's Applied Data Science Program, specializing in data science, machine learning, and generative AI, with highest grades.

Professional Retraining, Computational Linguistics

Developed expertise in NLP, data analysis, and deep learning through interdisciplinary studies. NLP and Machine Learning: Skilled.

Bachelor'S Degree, Fundamental Linguistics: Translation Studies, 4.93

Completed a Bachelor's in Fundamental Linguistics with a grade of 4.93, specializing in linguistic theory, translation studies.

Field Studies, Computational Lingustics

Practice within the framework of the scientific project "CAT and kittens", the large-scale goal of which is to develop a corpus of Russian.

Bachelor'S Degree, Applied Linguistics, 4.93

Completed a Bachelor's in Fundamental Linguistics with a grade of 4.93, specializing in linguistic theory, translation studies.