"Thanks to her extensive experience in the technology industry, Karolina has a great understanding of the issues of selling complex B2B services on global markets." ✩✩✩✩✩- Radosław Kostecki, Business Development Director, ClearcodeI help B2B service companies facing the following challenges:➡️ Company scaling - you want to grow x4 sustainably but aren't sure how.➡️ Improving your sales results.➡️ Improving your marketing results.➡️ Boosting your sales team's skills to improve closing rates and build long-term relationships.➡️ Increasing your Client Lifetime Value and improving Account Management results.➡️ Building brand awareness in global markets.➡️ Preparing your team for international sales.My services:🏆 Growth Consulting - Just tell me your challenges, and let me help you find the solutions.🏆 Training and Workshops for Sales Teams - Tailored to your specific needs, I can help your team win in global markets.🏆 Coaching - 1-1 sessions to help you solve any business problem.🏆 Fractional CMO - A quick, effective solution for interim positions.My Experience:Since 2008, I've supported companies in:🔥 Developing a global presence with strategic marketing initiatives (100+ successful campaigns in 34 countries).🔥 Boosting sales efficiency by enhancing the qualifications of salespeople, account managers, and executives in sales roles (increasing revenue by up to 450%).✍️ Let's talk!Are you ready to elevate your international communication competencies and global sales & marketing performance? Email me at karolina[at]karolinafox.com.

A role responsible for building a new brand from the ground up and delivering a complex marketing strategy for a company in the IT & Services industry. Established and managed marketing teams (up to 12 members), dispersed across multiple locations. All teams quickly achieved high performance due to implementation of agile & lean startup (build-measure-learn). Successfully created and implemented B2B marketing strategies (including lead generation, content strategy, demand generation, brand awareness, social media, ABM, SEO), which resulted in a stable flow of qualified opportunities from the start of Boldare’s operations. Ideated and led successful marketing campaigns, which acquired qualified opportunities. Ensured personal growth of up to 12 team members, thanks to numerous educational initiatives and personalised growth paths in accordance with the team and company objectives. Established the annual and quarterly OKRs as well as tactical KPIs for all marketing activities. Published and co-authored key strategic documents (e.g. marketing personas, competitor analysis, market segmentation, real and ideal customer profile, as well as tone of voice) which paved the way for success of marketing and sales teams (x4 growth across 5 years). Implemented marketing automation tool Pardot (integrated with Salesforce CRM), which helped to increased leads by 115%, build Account Based Marketing processes, and grow a more data-centric culture. Worked with data engineers to develop complex marketing and business metrics, including multi-touch attribution models, which resulted in higher ROI (35%) for campaigns and better conversion for the website. Trained the company staff on various aspects of marketing, relationship building and business, designing and leading learning sessions and workshops for up to 35 people. Developed strategies to incorporate PR & media to further enhance brand and build presence on the German market (over 50 publications & podcasts)

A role responsible for external and internal communication of a merger of two companies and establishing a new brand. Crafted entire communication related to the new brand and the merger in collaboration with the management team, communicating Boldare’s story clearly while capitalising on the success and trust built by the previous brands.Implemented new communication and tone of voice across all company departments and helped to keep a cohesive messaging in the first months of Boldare’s operation, which helped to quickly establish new company identity across all external stakeholder groups (past and current clients, job seekers, external contractors, prospects, leads and opportunities). Co-authored a social media strategy, which helped to shift the followers from old company accounts to Boldare’s new social profiles and quickly gain trust towards the new brand in the first quarter of operations. Co-authored a content marketing strategy, which enabled Boldare to produce and publish all content assets required for marketing campaigns and sales operations in the first quarter after the launch.

XSolve Software House crafts high-end web and mobile applications that satisfy your users' needs. We believe in agile development, beautiful code, and predictable delivery. At XSolve we believe that outsourcing software development can be seemless and easy as working with your in-house team. Our process, perfected over the years, gives you a high level of transparency, a flexibility of scope and predictable delivery. Across the last 13 years, XSolve has delivered over 164 web development projects for our clients. We specialize in providing our clients with highly skilled development teams who can deliver highly complex custom software solutions. Our teams have experience in building sophisticated business automation platforms, e-learning platforms, and complex e-commerce systems to name just a few.We develop apps on iPhone, Android & Windows. We proved our excellence in car-pooling with BlaBlaCar, a Unicorn from Paris and one of the fastest-growing startups in Europe, or e-learning with Corel Corporation, a Canadian software company headquartered in Ottawa, Ontario, specializing in graphics processing. Reach out to us via email at hello@xsolve.pl

Advised a tech start-up with a turnover in excess of £15 million on all aspects of marketing and branding resulting in a 30% increase in brand awareness at live events, robust social media presence and a 50% rise in client satisfaction.Revised the brand strategy and brand guidelines, helping to achieve more cohesive brand vision and brand communication.Created successful newsletters and mailing campaigns for current and prospective clients with open rates (+47%) and engagement rates (+11%) exceeding the industry standards. Developed and implemented a social media strategy, growing the company network to 2,5k+ followers and contributing toward greater brand visibility, as well as increased customer satisfaction.Devised and executed brand awareness campaign for live events, which led to the uptake of new business leads.Created engaging, SEO-optimised content for the company's website and blog and advised on a link building strategy.Advised on UX and UI for a new website (currently in development).Expertly managed production projects (e.g. developing a range of promotional merchandise from design to delivery) whilst meeting extremely tight deadlines and budgets without compromising on quality.

Overseeing internal and external communication as well as marketing for a cultural outpost of the Polish Embassy in the UK.Led successful PR and marketing campaigns for over 500 mixed arts projects at local, national and international level, collaborating with the biggest brands in the industry, governmental bodies, external PR and marketing agencies as well as the most innovative talents in the industry, contributing toward annual sales in excess of £1.5 million. Managed educational and cultural products from conceptualisation and development to external communication and product launch. Successfully created and implemented marketing and PR strategies (including developing messaging, choosing outlets, analysing results, iterating the strategy, assessing the campaign for efficacy and ROI) reaching out to the target audience and increasing both ROI and attendance figures (a 40% increase).Created and implemented a social media strategy, which developed three social media channels into vibrant communication platforms (Facebook channels grew from 1k ‘Likes’ to 13.6k+, Twitter followers grew from 350 to 4k+, mostly through organic activities).Authored, co-authored, and edited 500+ press releases, articles, speeches, marketing materials, advertising copy, newsletters, and reports.Edited and wrote engaging and SEO-optimised content for the website as well as created a link building strategy for the Institute's website, leading to a high ranking in search engines. Organised 100+ outstanding events such as press conferences, product launches, private views, VIP parties and dinners.Oversaw and managed UI & UX development of six websites for flagship projects. Substantially expanded the network of professional contacts of the Institute bringing over 800 key contacts and several thousand close relations.On own initiative led several successful fundraising campaigns securing sponsorships and grants, raising over £100k towards an array of projects.

Fostered a network of press contacts and organisational partners.Managed press campaigns for Institute events, collating press cuttings and providing press analysis.Organised press events, created VIP guest lists, researched new partners and press contacts.Liaised with high profile guests, embassies and ministries.Responded to general enquiries and served as the first point of contact for stakeholders.Managed day-to-day running of the office.