Driving lasting, scalable growth for ambitious brands.

Building Mae, a bridal showroom curating effortlessly feminine wedding gowns and accessories for the modern bride.

- P&L ownership for global e-commerce sales on blackcrows.com; covering United States, Canada, and European markets (3 sites for 26 countries, 4 languages, 8 currencies)- Drove close to 2x net revenue growth YoY- Responsible for key B2C business functions, including website product development, customer service, digital advertising, email, analytics, merchandising, forecasting, and digital vendor management- Lead a growing multi-national e-commerce team and collaborate frequently with brand marketing,logistics, product design and finance- Kicked off website redesign project to improve user experience, conversion rate, and upsell/cross-sell opportunities- Responsible for digital reporting & analysis, delivering weekly, quarterly and annual reports to the executive leadership teamChannels: Salesforce Commerce Cloud (SFCC/Demandware) · Zendesk · Klaviyo · Google Ads (Search, YouTube, Display, Shopping) · Paid Social (Facebook/Instagram)

Responsible for direct response, email, affiliate + sponsored content strategy and execution.

Ladder is a sports nutrition startup, delivering premium NSF Certified for Sport® supplements for daily use. Ladder was acquired by Beachbody + Openfit in December 2020, within 3 years of launch.I developed and managed the entire full-funnel paid acquisition strategy from stealth to year two.Channels: Google Ads (Search, YouTube, Display, Shopping) · Facebook/Instagram · Twitter · Reddit · TV · SEO · Native · Affiliate · Sponsored Content (Podcasts, Newsletters) · Shopify

Biddyco is a social advertising agency that specializes in growing small and mid-sized ecommerce brands. - Optimize and manage Facebook ad campaigns, Google Search ads, retargeting & more.- Analyze reports and audience insights to inform new creative, ad copy and targeting tests- Educate team and clients on new digital advertising trends and scale strategies - Train and support account managers and their respective clientsCase Studies:- Mermaid Pillow Co. - https://goo.gl/iuzW95Platforms: Google AdWords (Search, YouTube, Display, Shopping) · Facebook/Instagram · Twitter · Amazon · LinkedIn

Resolution Media is the performance media arm of OMD / Omnicom. After observing a significant shift in paid media investment to search and social, I transferred to the performance media team to grow my skills in Google AdWords, Facebook, and similar platforms.Client: Activision (Call of Duty, Destiny, Skylanders)Responsibilities & Accomplishments:- Executed YouTube launch strategies that captured 5M+ YouTube views in first 3 days of release- Built, optimized, and scaled effective marketing campaigns across SEM, video and paid social- Experimented with targeting, ad units, and A/B creative tests to develop best path-to-conversion- Collaborated with partner agencies and vendors to adhere to creative best practicesCase Studies:- COD Infinite Warfare Reveal - https://goo.gl/LWEuwAAwards:- Winners of “Best Social Media Campaign” at the 2017 IAC- Gold distinction in "Best Use Of Facebook" at the Shorty AwardsPlatforms: Google AdWords (Search, YouTube) · Facebook Ads · Twitter Ads · Snapchat Ads · Amazon Marketing Services · Hooklogic

OMD is one of the largest global media companies and Activision's media agency of record. I was part of the media planning & buying team, responsible for executing a successful rollout of the Call of Duty Advanced Warfare & Black Ops 3 games.Client: Activision (Call of Duty)Responsibilities & Accomplishments:- Planned and implemented integrated media campaigns for launch of COD: Black Ops 3----> Named “Biggest Entertainment Launch of 2015” (Fortune, IGN, Variety)- Coordinated internal and external agency partners, handling multi-million dollar media spend (Display, TV, OOH, Performance Media)- Managed RFP process, vendor reco's and media plan execution for Display - Developed contingency plans to ensure timely problem-solving against tight deadlines- Trained and managed assistants & new strategistsAwards:- Winners of “Best Video Campaign” at the The Drum Digital Trading Awards Platforms: Prisma/MediaOcean · Sizmek · ComScore · MRI · eMarketer · Microsoft Office Suite

Almighty is an independent digital agency in Boston. Coached by SVP Media, I quickly moved from assistant planner to media planner role, and was responsible for cross-channel paid media campaigns. I also supported other agency teams as an analytics lead and social media content manager. Clients: PF Flyers · BJs Wholesale · LoJack · New Balance (analytics) · Georgia-Pacific (YouTube)Responsibilities & Accomplishments:- Planned, implemented and analyzed paid media campaigns for print, display and social- Facilitated content creation, customer engagement and analytics for social media channels- Developed an analytics dashboard for New Balance marketing initiatives (Girls Night Out, 574 Customization Kiosk)Platforms: DoubleClick DFA · Google Analytics · Omniture · MRI · WARC · MS Office Suite · Facebook · Twitter · YouTube · Tumblr · Pinterest

WayToStay is a short-term apartment rental company based out of Europe. I completed a six month internship, rotating through the various marketing teams. This role enabled me to gain an overall sense of the marketing landscape and discover areas I excelled in.Responsibilities:- Supported project management team for new website development (bugs, copy, etc.)- Optimized AdWords search campaigns- Assisted with Affiliate program management- Facilitated recruiting, research and reportingPlatforms: Google Adwords · Microsoft Office Excel, Word, PowerPoint

As part of my Global Business Management degree, I held a six month marketing internship at a Volkswagen plant in Germany. Joining the internal communications team, I helped with translations, design projects and local events.Responsibilities:- Supported event organization for factory and city-wide events- Created and translated marketing materials (German <-> English)- Assisted with graphic design projects & daily office tasks