Karolina Krajcova Email and Phone Number

- Brand Strategy and Positioning: Developing and implementing brand strategies aligned with the brand's values and objectives.- Marketing and Communication: Creating and executing marketing campaigns and communication strategies, including PR and social media.- Sales Channels and Distribution: Identifying and managing key sales channels and distribution partners.- Financial Planning: Setting and monitoring budgets, including A&P (Advertising & Promotion), and tracking return on investment.- Performance and Analytics: Continuously evaluating brand performance, monitoring sales goals, market share, and revenue.- Product and Portfolio Innovation: Managing the product portfolio, launching new products, and optimizing the offering.- Customer and Partner Relationships: Building and maintaining relationships with customers, retailers, and other key partners.

- Developing the strategy and tactics to achieve the long-term company goals with imported distillates- The Visitor center management including responsibility for the tour content, tastings events and direct sales - Preparing and monitoring the marketing budget on monthly, quarterly and annual basis and responsibility for its smart investment- Deploying of marketing campaigns from ideation to execution- Application of variety of organic and paid acquisition channels (content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting) - Building the strategic relationships with key industry players, agencies and the company employees- Overseeing and approving all of the marketing material in digital and print- Measuring and reporting of the marketing campaigns, gaining the insight and assessing against goals- Building the company image and identity

- Analyzing how our brand is positioned in the market and crystalizing targeted consumers insights- Providing the brands vision, mission, goals and strategies to match up to- Translating brand strategies into brand plans, brand positioning and go-to-market strategies- Lead creative development and create motivating stimulus to get targeted population to “take action”- Measuring and reporting performance of all marketing campaigns, and assess against goals (ROI and KPIs)- Coaching the internal team about the brands essentials- Market trends monitoring, research consumer markets and competitors’ activities to identify opportunities and key issues- Monitoring product distribution and consumer reactions- Brainstorm new and innovative growth strategies- Align the company around the brand’s direction, choices and tactics

• Responsibility about given premium brands oriented on achieve the company objectives• Searching, analysing and implementation of new trends in a prestige category area • Monitoring and analysis of available sales data and marketing research data • Communication with brand owners, following their global strategy, their recommendations and their innovations • Preparation and establishment of identity “Pernod Ricard Premium” • Preparation and execution of promo activities in On-trade and in Off-trade oriented on sales speeding • Organization, executive and evaluation of launch events• Organization and evaluation of events in the B2B channel connected with sales speeding of premium brands • Creativity and development of POS • Preparation, administration and content creation of web page www.premiumspirits.sk• Collecting and preparation of product information for business partners and for PR activities• Assurance of portfolio diversification behalf of Sales department needs • Project cooperation with Sales department and with Trade marketing department • Abidance of given budget and a responsibility of its effective spending • Other operative and administrative activities

• Responsibility about office • Organization of company meetings and events• Other operative and administrative activities

• Responsibility about office • Organization of company meetings and events• Other operative and administrative activities

• Preparation of weekly, monthly and special leaflets promotions in Slovakia• Communication with business partners in FMCG • Other operative and administrative activities