Spearheaded the development of the company's brand and produced a diverse range of visual elements for impactful marketing, including social media graphics, custom illustrations and icon, banners, infographics, email templates, display ads, and more. Collaborated closely with the development team on co-creating and redesigning of website pages. Actively participated in collaborative product visualisation efforts with the Product team to ensure effective product marketing.

Collaborated with a diverse clientele of over 10 companies, elevating their products and projects through captivating visual designs.Successfully oversaw end-to-end project execution, I ensured seamless deliverables within agreed timelines and client specifications.My freelance experience was a great opportunity to learn more about time management, communication, active listening, and a profound empathy for understanding and fulfilling client requirements.

Successfully reestablished the company's overall branding by updating brand guidelines, ensuring a consistent and refreshed brand identity across all touchpoints.Led the complete redesign of the company's website, digital advertisements, newsletters, stationery, and social media platforms, resulting in a compelling and cohesive visual representation of the brand.Spearheaded the creation of an innovative digital operation system for employees, simplifying and enhancing their understanding of company processes. This cutting-edge system improved operational efficiency and also laid a robust foundation for potential future software advancements.

Responsible for creating designs for food and drinks packaging and also promotional artwork for online use for 32+ companies (B2B), mostly by creating vector graphics and artwork complimenting clients’ branding. Part of this work was also to technologically prepare data both for printing and online use.

Created visual assets for web pages (such as banners, logos, web illustrations, etc) for use in on-line and educational material for children. Also created several printed banners, business cards, logos and printed promotional materials for a cross-industry set of businesses.

Designing inhouse products, clients packaging, promotional materials. Lead product designer focused on the company‘s new creative products. Achievements included the production of approximately 140+ new well salable inhouse products in one year by using printing and laser technologies, which has lead to a 28% increase of productivity for the sales team in this department.

Responsible for creating illustrations for educational books targeted towards children and accompanying graphics for use on-line and in commercial materials.