Karolina Svensson Email and Phone Number

- Responsible for nurturing one.com customers to drive engagement, retention and reactivation. - Managed the strategic conception, roadmap and operational execution of data-driven, automated, and personalised email campaigns in collaboration with the Head of Marketing Automation.- Monitored, reported on, and optimised campaigns to drive business value.- Set up marketing automation workflows, emails, target audiences and conducted A/B testing. - Identified different segmentation criteria based on available customer and behavioural data.- Manged the migration and optimization of email campaigns during the rollout of Hubspot Marketing Hub, improving integration and performance.

- Continuously developed, project managed and executed the strategy for one.com retention marketing across emails and house channels. - Optimised user flows in collaboration with our Product and UX teams to encourage product activation and engagement and reduce churn. - Delivered incremental improvements to email marketing through segmentation, A/B testing and timing of campaigns- Analysed all aspects of retention performance and identified opportunities to create value via focused marketing activity

Managed Zmarta Group's CRM work for its various product verticals in the Nordics. Operationally responsible for implementing and optimizing relevant communication with the aim of increasing engagement, sales and cross-sell through email, text messages and postal mailings. Worked hands-on with:- Contact strategies, content planning, creation of emails- Segmentation of target audiences- Set up of trigger-driven marketing automation flows - Continuous A/B-testing and analysis of important KPIs- Ensured compliance with GDPR and legislation within consumer credits in marketing communications. - Implementation of Salesforce Marketing Cloud and Adobe Campaign as new marketing platforms.

Worked broad with many aspects of the marketing within the loan vertical, mainly described as:- DM Specialist: Responsible for the development of layout, content, target groups, optimization and A/B testing for mailings via email and postal DM.- Affiliate Manager: Responsible for all affiliate networks and White Label collaborations. Set up campaigns, negotiated agreements, optimization and analysis.- Marketing Controller: Included forecasting, reporting, cost monitoring and budgeting of all marketing department's channels.Have previously also in this role worked with SEM, SEO, Print, Facebook and ATL campaigns with focus on campaign planning, optimization and analysis in close collaboration with agencies.

- Responsible for administration and purchase of the bank's various types of credit cards and notices.- Coordinated the monthly notifications with key suppliers.- Developed account folders (content creation and graphic layout) and produced statistical reports.

- Provided administrative and operational support to the sales finance department, including training retail store employees and participation in trade exhibitions. - Had own responsibility for certain business partners and their stores- Planned and organized postal DM mailings regarding private loans