Karolina Walczyk Email & Phone Number

Warsaw, Pl

Warsaw, Mazowieckie, Poland

Poland

Warsaw, Masovian District, Poland

ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline competitions. ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. It operates high profile, branded international leagues and tournaments such as ESL One, Intel® Extreme Masters, ESL Pro League, and other top tier stadium-size… Show more ESL is the world’s largest esports company. Founded in 2000, ESL has been shaping the industry across the most popular video games with numerous online and offline competitions. ESL is leading esports innovation on a global scale through the combination of global ESL competitions, amateur leagues, publisher activations, and more. It operates high profile, branded international leagues and tournaments such as ESL One, Intel® Extreme Masters, ESL Pro League, and other top tier stadium-size events, as well as ESL National Championships, grassroots amateur cups, and matchmaking systems.Responsibilities:- Public & Media Relations for ESL Poland- Social media strategy creation and execution- Managing of the social media team- Managing of external stakeholders and PR agencies- Event PR including on-site media management on events with more than 1000 journalists- Storytelling for various partners and tournament sponsors- Crisis communication Show less

Warszawa, Woj. Mazowieckie, Polska

Executing against ASUS global communication strategy within the key product portfolio such as graphics cards, motherboards, commercial products (workstations, servers, mini PC), LCD monitors, network devices, gaming accessories and other. Cooperation with media• Driving PR and media relations activities in Poland incl.: product launches, and sampling, emphasis on extending the presence in non-IT media, (lifestyle, consumer, business, and broadcast)• Developing, establishing and… Show more Executing against ASUS global communication strategy within the key product portfolio such as graphics cards, motherboards, commercial products (workstations, servers, mini PC), LCD monitors, network devices, gaming accessories and other. Cooperation with media• Driving PR and media relations activities in Poland incl.: product launches, and sampling, emphasis on extending the presence in non-IT media, (lifestyle, consumer, business, and broadcast)• Developing, establishing and executing local communications strategies in collaboration with products managers and other marketing teams align with sales goals for Polish market• Press releases, media alerts and other content preparation and delivery through different communication channelsCollaboration with brand influencers incl. bloggers, YouTubers, and sponsored e-sport teams• Driving effective relationships and ASUS products’ relevance and recognition with well-known Polish influencers and e-sport teams.Events • Driving media coverage for ASUS’ presence at industry events such as Intel Extreme Masters, Join The Republic, Poznań Game Arena, Warsaw Games Week and other aimed at fans and customers.Social Media• Managing social media communication channels (FB, YT) for Republic of Gamers sub-brand aimed to establish a loyal and engaged community. • Managing social media agencies for efficient and effective support in meeting company’s goals Show less

Warszawa, Woj. Mazowieckie, Polska

Representing company’s managed athletes in terms of sponsorship contracts’ negotiations and execution. Managing sponsorship activation programs and comunication activities to drive desired perception and reconquista.Robert Kubica - former Formula 1 driver, current WRC driver• Driving media relations covering Robert’s participation in the World Rally Championship with Polish and international media (CNN, BBC, RTL, TVN, TVP, Polsat, ESPN, Autosport, Gazeta Wyborcza, Newsweek, and many… Show more Representing company’s managed athletes in terms of sponsorship contracts’ negotiations and execution. Managing sponsorship activation programs and comunication activities to drive desired perception and reconquista.Robert Kubica - former Formula 1 driver, current WRC driver• Driving media relations covering Robert’s participation in the World Rally Championship with Polish and international media (CNN, BBC, RTL, TVN, TVP, Polsat, ESPN, Autosport, Gazeta Wyborcza, Newsweek, and many others)• Creating customized sponsorship offers and activation strategies• Preparing plans for Social Media support• Driving collaboration with WRC organization and Robert’s sponsors (Lotos, Grupa Azoty, Pirelli, Ford)• Managing meetings, hospitality and comunication with fans during ralliesAdrian Pasek - one of the most succesfull Polish professional motorcyclist• Creating offers for sponsorship and activation strategies• Managing press and social media activities with key Polis publications including Onet, Polityka, Przegląd Sportowy, Rzeczpospolita, RMF, PR3 and othersBartek Marszałek - the first pole in F1 H2O (speedboat racing)• Managing execution of the sponsorship agreement with Totalizator Sportowy Show less

Warsaw, Poland

Managing several accounts, responsible for media relations and event management:Intel• Executing PR strategy, product launches and sampling, focus on extending the presence in non-IT media (consumer, business and broadcast)• BMW Sauber F1 Team sponsorship PR activation projects. Media activities around Robert Kubica’s visits in Poland (as a part of sponsorship agreement between Intel and BMW), managing several events for Kubica fans in conjunction with Intel brand promotion•… Show more Managing several accounts, responsible for media relations and event management:Intel• Executing PR strategy, product launches and sampling, focus on extending the presence in non-IT media (consumer, business and broadcast)• BMW Sauber F1 Team sponsorship PR activation projects. Media activities around Robert Kubica’s visits in Poland (as a part of sponsorship agreement between Intel and BMW), managing several events for Kubica fans in conjunction with Intel brand promotion• PR support for Intel executives’ visits in Poland using opportunities like conferences, seminars and interviewsiiyama • Product PR, focus on IT, tech & trade media, product placementGigabyte and Mio Technologies• Support for core team in planning and executing PR strategy for both clients Show less

Warsaw, Poland

Managing key accounts on event management area:Intel and Komputronik (local OEM):• Planning, preparation and supervising the execution of “Intel Racing Tour” series of 10 events in largest Polish cities, designed to promote the „Ultimate Racing PC” product, part of BMW Sauber F1 Team sponsorship activation• Designing and managing advertising campaigns which were part of sponsorship Intel and Toshiba• Planning, preparing and executing the series of 16 events „Journey… Show more Managing key accounts on event management area:Intel and Komputronik (local OEM):• Planning, preparation and supervising the execution of “Intel Racing Tour” series of 10 events in largest Polish cities, designed to promote the „Ultimate Racing PC” product, part of BMW Sauber F1 Team sponsorship activation• Designing and managing advertising campaigns which were part of sponsorship Intel and Toshiba• Planning, preparing and executing the series of 16 events „Journey into the Future”, promoting new mobile technologies in largest Polish cities Show less

Cracow, Poland

Responsible for several accounts, focused on event management. Overall managed over 90 events as a part of 6 big projects which included planning, negotiation with contractors and supervising all on site activities: Intel • „Intel Powerade Bike Maraton” series of events in 2005 and 2006 as part of Intel sponsorship activation to promote new technologies• Events during Tour de Pologne 2005 and 2006 as a part of Intel – Action cycling team sponsorship project. In 2006 the events were… Show more Responsible for several accounts, focused on event management. Overall managed over 90 events as a part of 6 big projects which included planning, negotiation with contractors and supervising all on site activities: Intel • „Intel Powerade Bike Maraton” series of events in 2005 and 2006 as part of Intel sponsorship activation to promote new technologies• Events during Tour de Pologne 2005 and 2006 as a part of Intel – Action cycling team sponsorship project. In 2006 the events were jointly organized by Intel and HP• „Intel Grand Tour” shopping malls events in 2005 and 2006 as part of Intel Action Cycling Team sponsorship project Show less