Karolina Biba Email & Phone Number

Warsaw, Pl

• Managing content across strategic markets, including responsibility for its presentation and adaptation to local needs.• Developing and optimizing selected functionalities on the lot.com platform, including content personalization based on user behavior and needs analysis to deliver valuable content at the right time.• Deciding on the appearance and content of the website for dedicated markets – encompassing both the permanent layout of main subpages and the creation of tailored seasonal offers.• Enhancing user account functionalities on lot.com, with a focus on content personalization and implementing improvements to ensure a positive user experience.• Supporting the company's digital strategy by developing innovative solutions tailored to customer needs and the specifics of local markets.

Warszawa, Woj. Mazowieckie, Polska

Website Content Management: Updating and optimizing the website to ensure the best user experience and to present up-to-date information about the offerings.Online Product Development: Close collaboration with product departments to improve and develop the offering, taking into account market analysis and customer feedback.Marketing Project Execution: Effective cooperation with internal stakeholders, contributing to the success of joint promotional and marketing initiatives.Creating Engaging Content: Developing content that informs and inspires passengers to travel, thereby increasing engagement and interactions with the brand.Monitoring Sales Efficiency: Tracking sales performance in selected markets and adjusting strategies to maximize revenue.

Warszawa, Woj. Mazowieckie, Polska

Updating and optimizing blog texts and sales pages in 12 languages, which required a thorough understanding of the linguistic and cultural specifics of each market, as well as SEO principles, to maximize their visibility and appeal.Execution of the "Content for Logged-in Users" project - I conducted an analysis of the needs of registered users to identify areas for improvement and the development of content tailored to their specific expectations. This process included collecting data, analyzing user behavior, and presenting recommendations for content that could increase engagement and customer loyalty.Optimization of sales pages in 12 languages, which improved brand communication across various international markets.

Wilamowice, Woj. Śląskie, Polska

Creation and management of the online store, including product assortment management, optimization of purchasing processes, and improvement of online customer experiences.Designing and executing creative promotional campaigns that engaged existing and potential customers, significantly increasing brand reach and recognition.Market analysis and trends in the fashion industry, which allowed for quick adaptation of the offering to changing consumer preferences.Collaboration with the team of designers and producers to ensure the highest quality of offered products, contributing to building customer loyalty and satisfaction.

In my role as a member of the Project Implementation Committee within the Student Government, I contribute to the creation, planning, and implementation of a series of initiatives aimed at the student community. I actively participate in the entire project lifecycle—from the conceptual phase, through planning, to execution and evaluation of outcomes. My actions have contributed to increased student engagement and improved the quality of academic life on campus.

As a member of the Marketing and PR Committee in the Student Government, I focused on promoting the image of the student body and student initiatives. This work included creating and executing communication strategies, organizing promotional campaigns, and managing social media. Collaboration with media and designing promotional materials allowed me to develop skills in public relations and digital marketing, contributing to increased visibility and engagement in student life.

Warszawa, Woj. Mazowieckie, Polska

Achieving the set sales target through effective marketing strategies,Implementing a new management system in ABC stores, increasing operational efficiency,Archiving data from promotional cycles, ensuring easy access and analysis of the effectiveness of promotional activities,Organizing materials related to offers and services of the ABC store network, facilitating access to promotional information,Organizing and archiving photos from the openings of new ABC stores, creating valuable visual resources for marketing activities,Support in promotional campaigns, increasing engagement and brand recognition.

Warszawa, Woj. Mazowieckie, Polska

Creating and managing consumer campaigns,Developing and conducting employer branding activities,Managing social media for ABC on Wheels,Participating in the creation of promotional materials for consumers, as well as recruitment materials for candidates,Monitoring competitor activities and market trends,Analyzing consumer needs.Additionally, I participated in the Eurocash Trainee Challenge project meetings, where I worked on analyzing the development of the salty snacks category within the DJ Private Label brand.

Magister (Mgr), Marketing Strategies In Management

Licencjat (Lic.), Sociology Of Business And Media In Management

Bachelor'S Degree, Business