Karolína Pokorná Email & Phone Number

Prague

Prague, Czechia

Short-term and Long-term vision and strategy based on market trends, data and projectionsLeading relationship with e-customers - annual trade terms negotiationsDriving business with e-customers and within the companyManaging SRM pricing for e-market based on regular cooperation with SRM manager, using eFundementalsAquistion of new customers and seeking out new opportunities in terms of market trends.Day-to-day business – Activation of customer plans, managing sales, OLV campaigns nego and implementation with customers, communication with demand planners and customer servicePerfect Digital Store implementationData evaluation on daily basis : using Nielsen, Customers Sell-out data, internal dataPreparation and presenting financial and activation results + plans for board managementDriving internal understanding of eCommerce within sales and marketing teams and CE leadershipDrugstore channel - extended resposibility to offline: Drugstore strategy (DM, PK Solvent, Rossmann) from shorterm and longterm strategy with close collaboration SRM and Category managers

Prague, The Capital, Czech Republic

- eCommerce channel lead- Full responsibility for the eCommerce channel P&L and implementation of the activity plan of all MARS segments (chocolate, gum, food and mainly petcare), including but not limited to managing online sales plans and execution, brand and corporately developed sales & marketing programs presentation on retailer sites- Coordination of digital marketing campaigns and best in class product presentation with eCommerce Trade Content & eMerchandising manager. - Digital Perfect store implementation and responsibility- In partnership with Sales Planning and Operations, lead development and review of “test & learn” activities with key Customers in order to accelerate Mars’ Digital Ecommerce capabilities and Customer strategic alignment- Acquistion of new customers and seeking out new opportunities in terms of market trends.- Strategic cooperation with Heureka based on agreed annual plan- Driving internal understanding of eCommerce within sales and marketing teams and local leadership

Prague

- Responsibility for implementation and development of eCommerce strategy in terms of the profitable growth of this channel- Managing eCommerce sales and marketing (Using tools: SAP, CDF, CAT, CIC)- Negotiation annual trade terms and building strong relationships with e-customers (Feedo, Rohlik, Notino, Vivantis, Kosik, Alza) based on regular sales and promotion planning in these categories: Baby, Beauty, Oral care, Femcare- Managing iTesco CEE activities- Clavis implementation: Platform analyzing eCommerce data CEE

Prague, The Capital, Czech Republic

Ecommerce development within Consumer division (being a member of EMEA eCommerce team)Setting up J&J Czech Mass e-commerce strategy from marketing and sales point of viewNegotiation trade terms with key e-shops customers Development relationships with key e-shops customers (using tools: SAP, CDF, BrandBank)Responsibility for vendor marketing- Daily collaboration with brand/trade/online marketing (using tool: Adobe Analytics)Evaluation of market trends on e-commerce1 - 3/2016 - Temporary support of sales team

Prague

Brands: Clean & Clear, Johnson´s adultLaunch of a new range Vita rich (brand Johnson´s Adult)Reporting - internal and external data (Nielsen, Dunn Humby, Focus, J&J internal data)Trade Marketing strategyBudget managementPOS developmentCooperation with CEE brand marketing (Poland)Implemented and managed new sales app for Pharma reps CZ/SK - working as Content ManagerStorecheckCRM - communication with consumers

Taipei City, Taiwan

Marketing internship in Asus HQ (Taiwan) focused on content and social marketing. During the internship I was a member of the Content Marketing Team which is responsible for global content hub:• Long-term project – creating Content and Influencers research – gathering and analysing information about competitors content hubs, finding new influencers and content agencies in order to engage with the target audience (millenials)• Creating proposals of new articles for new product series Zenfone3/Zenbook3/Transformer3• Briefing content agencies and approving new content pitches• Publishing articles on Asus global content hub (Using: WordPress)• Preparing, analyzing and reporting content campaigns (Using Google Trends and Google Analytics) I also worked on projects for the Social Marketing Team:• Reporting and analyzing Computex data/engangement of Asus social websites (using Digimind, Google Trends)• Creating social posts proposals• CRM (using Digimind, Hootsuite)Completed trainings: Facebook, Twitter, Wordpress, Newscred platform, Google Analytics, Hootsuite/Digimind, WOM marketing, Hero/Hub/Hygiene marketing

Education record

Bachelor'S Degree