Co-founder and co-owner of Heresy, Reformed Coffee roastery, responsible for branding, marketing, PR and retail sales of heretic beans in brown jars! <3

Co-founder with a crucial role in setting up administration, support model and operations strategy. The first President of the Foundation, with an active executive role, also directly involved in the projects in the coffee-producing countries.All Good Foundation's mission is to support the sustainable development of coffee farms, as well as to accelerate the development of specialty coffee market in Poland.

Wide range of responsibilities in areas of PR, digital marketing, social campaigns, events, as well as corporate engagement and political outreach. Highlights: - trained leading Polish meat and dairy producers in plant-based products; - co-organised B2B event for over 100 business guests - New Food Forum; - executed plant-based milk promotional campaign with Coca-Cola; - generated over 100 media mentions in 2019;- co-authored a plant milk guide.

In 5 years time I've not only been the PR Manager responsible for branding, image, media and influencer relations, but also coordinated whole marketing department with its digital activities focused on e-commerce sales. Public relations: organizing events and fair stands; running media and influencers campaigns; crucialcopywriting; giving and writing speeches and interviews; supporting digital marketing activities; coordinating content marketing.Internal communication:… Show more In 5 years time I've not only been the PR Manager responsible for branding, image, media and influencer relations, but also coordinated whole marketing department with its digital activities focused on e-commerce sales. Public relations: organizing events and fair stands; running media and influencers campaigns; crucialcopywriting; giving and writing speeches and interviews; supporting digital marketing activities; coordinating content marketing.Internal communication: advising the board; employer branding; creating core values; sharingimportant news; organizing internal events; branding management; cooperating with all the departments; advising on business strategy.Management: coordinated marketing department from 2015 to 2018, including supervising, evaluatingand motivating a team of 4-6 people.Successes:- Created Coffeedesk's voice and strategy in social media, appreciated with a few awards and amazing fan engagement. - Created a love brand, often pointed out as a great example of effective social media and customer service strategy. - Organized the best pop-up coffee bars during events such as Blog Forum Gdańsk, Orange Video Fest, Internet Beta, TweetUp Polska, I <3 Marketing & Social Media. - Organized Polish Brewers Cup Championships in Kolobrzeg, said to be the best barista event ever. Show less

Revived the SCA Poland social media channels, designed and created a new website, co-produced Barista Championships in Poland, formed new sponsorship offers and acquired new sponsors, cooperated with the SCA international team and World of Coffee representatives, acted as a spokesperson, and generally promoted specialty coffee culture in Poland.

Junior Account Executive internship, working for clients such as ING Bank Śląski, Wilkinson, Saeco, Liberty Direct, Media Markt. Collaborated with graphic designers, copywriters, ads team and clients to produce engaging and effective social media profiles.