I am a brand specialist, creative consultant, qualified graphic designer, and a marketing strategist, passionate about beautiful and meaningful design for brands and the people who matter to them.
With 15 years experience working in a wide range of B2C and B2B marketing and communications including brand management, digital marketing, events, and exhibitions, copywriting and relationship management, my unique skill set builds better brands by blending brand management and strategic marketing with creative ideas and design.I have a Mini MBA in Marketing and Brand Management and a Bachelors in Visual Communication majoring in Graphic Design with a proven business and commercial acumen within the retail and travel sector, bringing a proven knowledge of creative strategy, vision, communication, and management. Currently, the Marketing Coordinator, Intrastate at The South Australian Tourism Commission, l support the development and implementation of marketing strategies and plans, leading the delivery of advertising campaigns, and production across all media platforms and channels. Working directly with the General Manager, Marketing and Creative Services and Marketing Manager, I support the strategic vision for the agency, collaborate on the effective delivery of annual marketing strategies to drive visitation and visitor expenditure to South Australia, and lead the implementation of all campaign and production activity. Previously as the Brand and Creative Manager for a premium South Australian travel agency, l headed up a high performing team of creative designers, and digital marketers. I was responsible for leading and managing market orientated brand and communication strategy that focused on long term brand building and short term sales activations. I possess extensive expertise in achieving strategic, brand and corporate objectives and a demonstrated record of success in developing and executing long term, strategic plans and integrated marketing communications that drive sustainable growth, build brand awareness and achieve results-focused, sales driven outcomes. Blending strategy with creativity, my inspiration comes from inquisitiveness to find connections between the functional and wonderful. In my work, 'Why' is my favourite word. Asking questions and approaching projects with curiosity, helps me to solve good design problems that deliver meaningful results.
