• building agency’s eCommerce offering, products and processes for eCommerce strategy, content creation, distribution, activation (paid & unpaid) and data analytics• pitching products and services to clients and prospects• planning & coordinating the execution of content strategies for basic content, premium content, brand stores, activations, websites and mobile apps• planning & coordinating the execution of eMerchandising content calendar for new product launches, activations and updates• planning & coordinating the execution of eCommerce media campaigns• creating eCommerce playbooks, activation strategies & calendars and content guidelines for clients• working closely with BI team on setting up eCommerce tracking for clients incl. KPI creation and strategic analysis & reports

• managing and developing relationships with Brand Managers, distributors team, and online retailers in the region• planning & coordinating the execution of content strategies for basic content, premium content, brand stores, activations, websites and mobile apps• planning & coordinating the execution of eMerchandising content calendar for new product launches, activations and updates• coordinating and optimizing workflow between the Content production team and eMerchandising team to ensure timely content delivery• projects budget assessment vs. monthly, quarterly, and yearly KPIs• pitching new projects & possibilities to existing and new clients• managed a team of 2 Account Executives

• preparing eCommerce content strategic recommendations and leading execution of basic, premium & activation content including visuals & copy creation• proofreading and quality assurance for all created assets• conducting comparative content analysis between client’s brands and competitors• preparing reports on content gaps and improvement recommendations for existing and prospect clients• collaborating with graphic designers, copywriters, and web developers to ensure quality & timely delivery of assets• collaborating with eMerchandising team to ensure timely content implementation

• basic content mapping and implementation across the content libraries and marketplaces for all brands in clients portfolio • implementation of rich & activation content - A+ cards, rich product cards, banners, social media posts • Amazon Vendor Central operations (new product listing, catalog & content updates, resolving customer support cases, raising availability and products issues to distributor team)• maintaining and developing relationships with non-Amazon retailers to ensure timely updates, implementations, and launches (including Noon, Mumzworld, Lulu, Nahdi, Carrefour, Jumia, and more) • product listing & assortment management (identifying assortment gaps, duplicated listings, delisting outdated SKUs, tracking product availability)• monthly and quarterly performance reports (content quality, search results, availability, and ratings & reviews status)• pricing, visibility and content compliance reports• reports on competitors activities in eCommerce and social media

• working closely with Sales and Digital Marketing teams on developing eCommerce growth & optimization strategy for Russell Hobbs and Remington• planning & executing online activations calendar (e.g. competitions, GwP, bundling) in collaboration with Trade Marketing and Sales teams• developing strong relationships with key regional eRetailers to secure high visibility for Russell Hobbs and Remington on their platforms• content strategy, production & implementation of eCommerce assets (primary and secondary images, rich content, activation content) • preparing weekly/monthly performance reports and acting on the learnings for further optimization of online presence

• basic & rich content mapping and implementation across the content libraries and marketplaces for all brands in clients portfolio • Amazon Vendor Central operations (new product listing, catalog & content updates, resolving customer support cases, raising availability and products issues to client’s sales team)• performing SEO, brand presence, eContent and communication audits on eRetailers’ sites and preparing monthly reports • performing feasibility checks to understand eRetailer’s navigation, eContent, communication, reporting capabilities and mapping shoppers’ path to purchase• building strong and lasting relationships with clients and clients’ partners