Karol Masalski Email & Phone Number

Warsaw, Mazowieckie, Poland

Making brands digital in Web 3.0 - metaverse, spatial experiences, in-game advertising.- built the first ever marketing agency specializing in branded virtual experiences in Poland;- created the first Roblox experience for a commercial brand in Poland - Miasto ING for ING Bank Śląski; - product development and management of the company's operational processes;- building relationships with key partners;- designed and implemented bespoke virtual experiences for over 12 brands, including Samsung, Skoda, Maspex, Żabka, and Adidas.

Warszawa, Woj. Mazowieckie, Polska

Key clients: Play, HBO, Xiaomi,• Preparation of strategic recommendations and implementation of non-standard 360 marketing activities for the following channels: television, radio, digital, OOH – i.e. product placements, events combined with radio contests, murals;• Coordination of marketing activities in gaming and eSports (online and offline) - cooperation with the Polish Esports League, creation and coordination of the Polish Mobile League built specifically for the client, long-term cooperation with the dogry.pl platform on a gaming loyalty program, brand participation in Poznań Game Arena and Intel Extreme Masters events;• Strategic recommendation and overall supervision of long-term partnerships with most popular influencers (YouTube, Instagram, Facebook, Twitch) in Poland - briefing, strategic and creative support, coordination of the entire workflow in accordance to the plan and schedule, post-communication reporting;• Implementation of a long-term non-standard marketing communication brand strategy, responding to current briefs and client communication needs;• Market and competition analysis, i.e. for telecom, automotive and VOD industries;• Implementation of financial targets in accordance with previously planned and adopted strategies;• Representation of the MediaCom Beyond Advertising (MBA) department and maintenance of strong and long-term relationships with clients;• Building strong relationships with external partners, organizing meetings and leading negotiations;• Development of MBA products for MediaCom Warsaw clients - social media marketing, podcasts, gaming;• Active participation in tenders for new and existing clients;• Non-standard marketing communication team management;

Warszawa, Mazowieckie, Polska

Warsaw, Masovian District, Poland

Warsaw, Masovian District, Polska

• Development of cross-media 360 communication plans within the ZPR Media channels - TV, radio, digital, press;• Briefing and creation of the overall big idea based on client’s insights and targets – with focus on television - product placements, commercial and program vignettes, advertising spots, sponsorships;• Close cooperation with radio, digital and press departments to increase efficiency of the activity;• Budget and schedule coordination;• Strategic development and creation of new TV formats (with advertising in mind);• Representation of clients on strategic meetings and sets; • Preparation of post buy presentations and reports;

Warsaw, Masovian District, Poland

• Logistical management of video and programme materials for Fokus TV;• Serving as a point of contact for all technical aspects;• Close cooperation with programming departments of various content suppliers, domestic and international;• Supervision of the internal workflow of film materials;• Cooperation with the Quality Check Department;• Support of on-air promotion, PR and marketing departments by providing required materials;• Management of translation and localization processes of the programming materials by direct cooperation with external versioning studios and the marketing department;• Management of delivery deadlines;• Registration of publicity materials (transcripts, credits lists, music cue sheets, images and other promotional materials);• Supervision of program preparation for people with disabilities, in accordance with requirements of the National Broadcasting Council - KRRiTV;• Working with Provys software (content management system) and creating reports for Collective Management Organizations - ZAiKS etc.;• Cooperation with the Collective Management Organizations;• Cooperation with the Acquisition Department, content screening;

Warsaw, Masovian District, Poland

• Creation and implementation of an online VOD platform - SuperExpress.tv (supervision of the matrix preparation, graphic design, development of written specifications, etc.);• Searching for further business development opportunities;• Coordination of broadcast programming;• Implementation of video content in accordance with strategy;• Reporting and market analysis (Google Analytics, Gemius);• Communication management in social media (Facebook, Twitter, YouTube, etc.);• CMS management;

Warsaw, Masovian District, Poland

• Buzz-marketing project management and analysis;• Preparation of monthly reports of marketing activities;• Work coordination of other team members;• Working as support in the creation of a B2B online application for Coca-Cola;

Warsaw, Masovian District, Poland

• Organization of promotional events;• Cost evaluation of planned projects;• Research of information and analysis of ongoing projects (providers research, financial analysis, negotiations, etc.);

Master'S Degree, Communication And Media Studies

Bachelor'S Degree, Communication And Media Studies

High School Diploma