A holding company under Advanced Technology Fund, responsible for providing go-to-market capabilities for strategic investments within the IT portfolio.

Accountable for launching a new investment division within ATF, identifying trends in the technology market. Established a portfolio investment strategy focused on new and upcoming technologies in two verticals, Prop-tech and Data. Co-operated with other VC and investment funds on co-investment opportunities. Conducted commercial and sales strategy due diligence on identified investment candidates.

Accountable for acquiring new clients coupled with increasing live-time-value of existing clients. Built an autonomous, lean squad of ten team members from ground-up split between marketing, digital sales, and business partner coverage. Developed management system driving results, accountability, knowledge sharing, and continuous improvement despite COVID-19 challenges.● Drove 30% target overachievement and 7% overachievement of expected business contribution through development of sales, marketing strategies, and product mix.● Co-developed innovative, soft-selling platform promoting cross and up-sell of squad offerings that fostered client engagement, advocacy, and retention and resulted in 70% NPS.

Established volume sales strategy and frameworks for SMB sector in MEA that in partnership with the Sales Executive and the overall Midmarket strategy supported doubling SBM revenue with 19%, 3%, 7% and 10% YoY growth. Improved market penetration through root cause analysis, by identifying and analyzing opportunities, lead passing, and sales data. Operational responsibilities included process design and process improvement, sales forecasting, oversight of financial closing, as well as quota setting.● Launched “4-in-a-Box” management system that brought all relevant stakeholders together to drive volume business from start of funnel to deal implementation.● Instituted unique Business Partner incentive that increased low value / high volume product sales.

Spearheaded operations unit across 97 MEA countries supporting the SMB Sales Organization. Shaped strategic direction of SMB segment by providing market, product, seller performance and other quantitative analysis and insight to Sales Executive. Developed strategies and programs for IBM BPs and IBM Sales focusing on volume business to penetrate white-space. Oversaw monthly and quarterly financial closing● Improved sales execution and delivery of deployed targets by creating management, cadence, and reporting management system.● Administered outsourced telesales project with external vendors, including vendor SLA negotiation, sales training, management system, KPI design, and deployment.

Provided insight into market, product, and seller performance to ITS Sales Director. Transformed Sales Operation into Sales Management Support organization which included leasing with global team on functional requirements for SMS tools, processes, and job role design.● Co-developed successful go-to-market sales strategy and market coverage.● Managed end-to-end territory and incentive quota deployment.

Provided operational support to the MENA BPO Executive - territory sales coverage, business partner alignment. Performance target and incentive setting as well as tracking related performance. Managing overall department management system and cohesion of deliverables in line with broader IBM.Provided functional guidance and support to BPO Operations Specialist throughout MENA countries.

Managing business partner ordering and distribution processes for the CEE and MEA regions. Co-developed business partner ordering, distribution (logistics), credit and other internal IBM processes for Pakistan and Egypt.