Karol Wolak Email and Phone Number
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Digital & MCM Manager with extensive experience in client (both internal and external) work, a soundknowledge of digital solutions, experienced in driving MCM agenda in pharma industry together withstrategy, innovation, customer engagement and business transformation components. Additionally, ahighly organised multitasker used to working on several projects simultaneously, to tight deadlines andquality criteria. Able to work comfortably within well‐structured and process driven environments as wellas within the ones with a high‐level of ambiguity. Innovative and flexible mind‐set focused on bringingadded value to the business.
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Global Omnichannel Excellence LeadMerck Group Jul 2021 - PresentDarmstadt, De• Responsible for driving the adoption and extension of the Corporate Engagement Channels – website, e-mail and social media;• Implementing the customer engagement agenda for Merck globally including among others channel mix, marketing automation, HCP segmentation, content tagging and tracking;• Responsible for creating the concept of customer nurture journeys (across different channels) and its execution with the markets• Responsible for implementing and driving the IMPLEX programme – in-house Digital Factory initiative, with the support of an external vendor focused on omnichannel orchestration; • Workstream lead for a cross-functional project dedicated to Content - Identifying the audience for each content and expected outcomes. -
Regional Multichannel Marketing & Customer Engagement Lead - EmeaMerck Group Feb 2020 - Jun 2021Darmstadt, De• supporting 50 countries in EMEA region (as EMEA Marketing & Sales Excellence Lead) in driving the MCM/digital agenda & strategy, assisting in applying Merck’s internal tools and solutions as well as investigating local successful initiatives in order for them to be implemented across the region;• as a part of MCM Value Proposition initiative preparing MCM prioritization strategy for 8 markets in terms of digital channel/solution usage for 2021 – “Start, Continue, Stop” approach;• driving the HCPs preferences project: assess how to acquire an HCP channel preference segmentation based on the historical data of their use and build a methodology based on available data in the in‐house databases with the help of an external provider;• creating and conducting the Digital Capability Upscaling Curriculum for eight countries in scope of the Go‐to‐Market programme. The programme’s key goal is to change the current operating business model of all the franchises in the respective countries. -
Digital & Mcm Manager - Poland (Biopharma)Merck Group Apr 2018 - Jan 2020Darmstadt, De• preparing and managing digital & multi-channel strategy across 4 Business Units (Fertility, Oncology, Neurology, General Medicines – Cardiology, Endocrinology, Diabetology) & Medical team in terms of solutions, campaign planning, solutions available, tools and analytics;• successful launch of MultiChannel Marketing campaigns and tools (e.g. SMS as a channel, Augmented Reality);• launching & driving initiatives with main aim to segment HCPs according to their digital preferences and adjust marketing activities to HCPs defined profiles; • introducing change management programme which goal is to raise awareness of digital/multi-channel solutions in the Pharma industry;• managing digital/MultiChannel Marketing agenda in the Baltic countries;• successful implementation of cross-functional programmes (e.g. with Compliance, Finance, Legal etc.);• as a part of a Development Project (9 months) working closely with Country Managing Director on strategy initiatives focused on change management and digital transformation;• nominated as a Key User for internal E-mail automation platform for CEE region -
Commercial Excellence Manager (Biopharma)Merck Group Jul 2016 - Mar 2018Darmstadt, DeMain achievments:• successful implementation of global tools for e‐mail campaigns & marketing automation, remote calls with HCPs (Kadrige), virtual trainings for Field Force (MTraining) – Poland being the first country in the CEE region;• successful launch of first Merck Facebook fanpage in Poland – as a part of Thyrology awareness campaign;• coordinating digital/multi-channel initiatives activities across CEE region and reporting back to the EU Steering Committee;• introducing KPIs for digital/multi-channel campaigns and CLM module;• introducing a plan to raise awareness and engagement level of Field Force and Medical Advisors in terms of Merck digital agenda;• proposing new financial model in order to secure budget for digital activities across all 4 Business Units;• managing commercial excellence agenda in CEE countries; -
Senior Digital Consultant (Pharma & Fmcg Industries)Accenture Jan 2013 - Jun 2016Dublin 2, IeMain achievements: • managing variety of digital projects for world’s top 10 pharma, FMCG, car companies;• managing a team of 9 direct subordinates;• managing process set-up for a FMCG client on strategy project which aim is to deploy new global digital operating model embracing all client’s digital activities (websites, applications, ecommerce); • as a part of the new digital platform introduction (Adobe Experience Manager) successful delivery of 2 globally strategic digital projects (portals for doctors, nurses and pharmacists in the UK and Ireland) – both worth of 150.000 USD;• Portfolio Management for global digital services provided to the external clients (Content Production, Websites);• assisting Digital Leads and Brand Managers in content production strategy helping to generate significant savings to their markets;• successful set-up and transition of a social media monitoring service for one of the clients;• being assigned a role of digital content production SME;• new digital service transition to operations – including role description & implementation, process documentation preparation and on-boarding of 3 FTEs;Main responsibilities:• serving as primary interface with the clients on digital project planning and management;• gathering requirements to develop detailed project plans and project estimations regarding the budget;• development and management of project schedules in order to deliver the project on time & on budget;• planning, organizing, leading and managing multiple teams (including 3rd party vendor / partner resources) to deliver global digital marketing platform;• scheduling and managing technical implementations;• developing recommendations on portal design/analytics; -
Marketing Delivery Manager (Pharma Industry)Accenture Jul 2011 - Dec 2012Dublin 2, IeMain achievments:• designing and implementing a roadmap aimed at increasing the adoption level of marketing services (e.g. campaign management) in client’s European markets;• transferring and implementing global marketing strategies in EMEA region in order to ensure marketing campaigns execution and cost savings;• successful engagement of new markets into the global marketing services network delivered by Accenture;• promoting content replication across the globe and production through low cost global sourcing partners;• successful negotiations of agreements and project budgets with vendors/advertising & production agencies;• leading trainings/onboarding sessions for client and vendors. -
Project CoordinatorThe Royal Bank Of Scotland Jun 2009 - Jun 2011Gogarburn, GbMain achievements: • successful delivery of the project which resulted in introduction of a new business model for the bank’s cross boarder investigation process. This lead to time reduction of each investigation request by 15%;• effective coordination of the change management activities in the department after ABN AMRO acquisition by the RBS group (e.g. introducing departmental change management touch points);• leading the Polish team as a part of the global programme team which goal was to create new RBS Group client’s acceptance processes, procedures and tools;Career path in ABN AMRO Bank (after the acquisition known as The Royal Bank of Scotland): Officer -> Senior Officer -> Team Manager -> Project Coordinator. -
Team Manager (Due Diligence Department)Abn Amro Bank N.V. Jan 2007 - May 2009Amsterdam, NlMain achievements: • designated to manage two teams of 30 analysts (split into two teams);• participation in creation and implementation of new client acceptance procedures;• surveillance of the project implementation and its quality;• gained confidence and built an in-depth knowledge around different processes and became a trusted partner to the internal stakeholders (e.g. Sales, Compliance, Front Office teams); • high standards of my work, experience and extensive knowledge resulted in assigning me in the role of the project team lead responsible for working with external partner (Pricewaterhousecoopers) on the Know Your Client (KYC) process improvements; -
Officer/Senior Officer (Due Diligence Department)Abn Amro Bank N.V. Aug 2005 - Dec 2006Amsterdam, NlMain achievements: • transitioning & implementing (as a part of an initial core team) the new global acceptance process which goal was to ensure compliance with the bank’s regulatory anti-money laundering (AML) and Know Your Client (KYC) standards;• being in charge of the change management team for one of the processes: searching for improvements, grey areas and flagging them accordingly;• designing from scratch and implementing the training scheme focused on internal processes which resulted in having the structured approach towards knowledge transfer (process changes, new joiners’ on boarding) as well as leveraging knowledge of all employees;• providing ad hoc support for other branches of the bank during on-the-spot projects (in Russia and Germany); -
Research ConsultantGrafton Recruitment Poland Ltd Mar 2004 - Oct 2004Milano, Italy, ItMain achievements: • creating and implementing PR and Marketing strategy for the company development;• preparing communication materials for external business partners;• keeping good relationship with clients and candidates; • monitoring and analysing of trends across various British markets (e.g. transport, healthcare);• providing reports on market development;• creating leads for the sales teams in the UK;
Karol Wolak Skills
Karol Wolak Education Details
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Diget – Højskolen Ved Skagen In Ålbæk, DenmarkFolk University -
University Of WarsawInternational Relations -
Sgh Warsaw School Of EconomicsEuropean Studies
Frequently Asked Questions about Karol Wolak
What company does Karol Wolak work for?
Karol Wolak works for Merck Group
What is Karol Wolak's role at the current company?
Karol Wolak's current role is Global Omnichannel Excellence Lead at Merck Group.
What is Karol Wolak's email address?
Karol Wolak's email address is ka****@****o.co.uk
What is Karol Wolak's direct phone number?
Karol Wolak's direct phone number is +160353*****
What schools did Karol Wolak attend?
Karol Wolak attended Diget – Højskolen Ved Skagen In Ålbæk, Denmark, University Of Warsaw, Sgh Warsaw School Of Economics.
What are some of Karol Wolak's interests?
Karol Wolak has interest in Architecture Of The Pre War Warsaw, Foreign Languages, Photography, Scandinavia, Modern European Cinema.
What skills is Karol Wolak known for?
Karol Wolak has skills like Project Management, Change Management, Strategy, Management, Risk Management, Analysis, Team Management, Consulting, Business Analysis, Business Process Improvement, Digital Marketing, Marketing.
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