Karolyn B. Email & Phone Number

Off work find me at a picnic (hello cheese, fruit, and bread) or listening to Beyoncé.At work, I'm trying to play a role in cross-functional enablement (#ContextisKing). Analyzing is central to who I am. I am curious and use that curiosity to help enhance processes and or cultivate a knowledge culture.During the past 10 years, my acquired domain knowledge in the media ecosystem consists of supporting stakeholders in Digital/Print Media Sales & Sales Marketing, Digital Ad Operations, Business Development & Strategy, Revenue Operations, Product Development & Design, Finance, Research, Analytics, Brand Marketing/Entertainment, and Editorial/Newsroom.From Impressions to Uniques:At NBC Local Station Group, I was responsible for overseeing Digital Ad Sales/Operations intelligence (cpms, impressions, ctr, etc.) for 40+ Local NBC/Telemundo/Regional Sports Networks (sites and apps) and supplemental rev-shared national content such as Oxygen and Bravo (OTT included). I had the opportunity to manage 3 individuals and project manage the local division’s 1st ever Digital Ad Sales & Operations Data Warehouse Project, in partnership with Data Engineers and Intelligence Analyst.Since then, I've dipped into consulting for Telcomm-Media companies going through transformations (2 F500 Clients, OMS/Ad Server Migrations).Currently, I am part of the Research team at The Washington Post where I'm using my experience to bring a different perspective while ramping up on market research skills/tools. I'm highly interested in sharpening my research skills in efforts to pursue life-long learning in consumer behavior.Familiar Systems: Freewheel, Google Ad Manager, Wide Orbit, Operative One, MOAT, Excel, JIRA, MEMRI, Comscore Mediametrix, Nielsen Scarborough PRIME LingoFamiliar Studies: MRI Simmons, Ipsos Affluent, Erdos Media Research - Opinion Leader StudyMajor Events: Super Bowl, Olympics, World Cup, ElectionsExposure to: Adobe Analytics/Omniture, R, Tableau, Domo, Excel Solver, Nielsen DMP, Krux Segments, Mad Hive, Imagine Communications, Tvbeat, Decentrix, MediaOcean, SPSS, Google Analytics/Looker, Qualtrics, SQL, Axciom 3P, ZoomInfo 3P, Carta, Notion, CrowdTangle, Newswhip, Permutive, and Q Statistical Software

Listed skills include Facebook, Advertising, Social Media, Customer Service, and 27 others.