* Leveraged entrepreneurial orientation and corporate experience to launch Be Good, personal care brand for children. * Spearhead all aspects of business development and manage operations including product development, packaging, manufacturing, and distribution. * Oversee direct marketing, public relations, website and video development, and social media platforms.* Manage budget and handle accounts receivable/payable.Achievements* Orchestrated successful launch of website. * Negotiated contract for products to appear in Chasing Fireflies catalog. * Secured test with Ulta.com - Holiday 2015.

* Created consulting company leveraging marketing communication expertise to support brand identity projects, product packaging, video production, and communication plans for product launches and corporate campaigns.* Oversee strategic initiatives, priority projects, and deliver sales and education support. Achievements* Provided solutions to clients (Philosophy, Dermarché Labs, SkinBetter Science, Tatcha, Van’s Foods , Harkins Theatres, and Origami Owl) that focused on brand development, storytelling, product positioning, and packaging copy.

* Launched prestige beauty start-up creating next-generation beauty brands (www.beautyincubatorgroup.com) in partnership with beauty visionary, Cristina Carlino.* Played key leadership role in creating business plan, establishing organizational structure and company vision.* Explored and identified points of distribution and assembled diverse cross functional team of 10 members.* Conducted extensive market research and category analysis across household cleaning, candles, color cosmetics, fragrance, and skincare products to determine brand feasibility. Achievements* Evaluated, identified, and partnered with industry leaders to develop budgets, compensation plans, merchandising programs, sales/marketing strategies, and e-commerce.* Developed positioning and creative assets for 8 niche beauty and household brands (product positioning, package design, consumer persona, tone development, style guides) to support direct sales model.* Created comprehensive integrated marketing communication plans to support each brand/product launch. * Conceptualized and executed national test market program to determine proof of concept, brand positioning, product wins, and overall consumer key learnings. Coordinated 50 test parties across country.* Worked on launch strategy, including contract negotiation, product line up, pricing, guest selection, marketing strategy (including PR). Determined a shift in strategy and pursue direct sales route.* Built website to support Beauty Incubator Group products and developed wire frames and all creative assets (graphics, content) for all 8 brands BIG beauty brands.

Senior Director, Brand Experience* Partnered with marketing team on product innovation, translating business strategy and plans into creative brand strategies.* Provided creative direction to high priority projects. Managed million-dollar annual creative budget.* Developed, evolved and integrated visual and written expressions of the brand (copy, video, graphic design, photography, set design, visual merchandising), ensuring cohesive brand experience through all communication channels.* Spearheaded creative team of 25 (operations, design, and editorial) to ensure team’s effectiveness in developing compelling brand-relevant creative solutions.* Provided leadership during key times of brand transition, holding leadership roles in both transactions of company, from founder-owned to private equity owned and private equity owned to corporate acquisition.* Significantly contributed to company growth from 2002 – 2010 as head of Marketing/Communications.* Conceptualized and executed 360-degree marketing plans including digital, email, social media, PR, and direct mail for 300+ product launches and corporate initiatives (including Oprah's Favorite Things 4 times). Director, Brand Marketing * Developed and led marketing and communications objectives, strategy and budget for the philosophy brand and portfolio of products and wholesales accounts.* Authored all components of product packaging/writing of philosophy poems on packaging. * Directed Visual Merchandising Strategy and Execution.* Developed and nurtured charity initiatives and strategic partnerships including several PSAs.* Established direction and managed relationships with NY PR agency and multiple digital agencies. Brand Manager, Philosophy.com* Directed P&L for philosophy.com e-commerce website. * Built dedicated .com team to support growth of philosophy's direct-to-consumer business.* Oversaw website launch and re-design in 2002 and 2006.

* Created internal and external Crisis Communication Plan.* Developed internal/external marketing communication program to support National Kidney Awareness Month.

* Worked with career development centers at 5 Universities, establishing rapport, and arranging on-campus interviews.