Creative Strategy Lead - Gaming

2KPlaycraftingGoogle PlayPlayStationLEGO

MetaQuest Beat SaberAsgard's Wrath 2

HP Omen

UbisoftActivisionThe Pokémon CompanyGOAT

Associate Strategist• Leverage gaming industry connections to develop creative partnerships between R/GA and 11 high-profile client brands, including PlayStation, Google, Samsung, ESPN, and LEGO.• Define client capabilities and match them with consumer desires, enabling clients to gain authority within the competitive gaming space and create work tailored to gamers.• Work with Verizon and Ally Bank's community management and development teams to determine their roles in future gaming opportunities, while also promoting R/GA's community developers into Strategists.• Facilitate the partnership between Samsung and Fortnite to support the new Galaxy Note9 launch, identifying and connecting 10 major influencers from both the gaming and gaming-adjacent worlds with both Samsung and Epic Games to bolster relevancy among the audience at-large.• Conduct in-depth data analysis to uncover valuable social insights and new opportunities, utilizing findings to drive business transformations and achieve client business objectives. • Write creative briefs, implement strategic frameworks, and brainstorm thought-starters for creative teams to ideate around and execute. • Conceptualize, write, and distribute the quarterly "State of Gaming" newsletter, specifically highlighting essential developments within the gaming industry, as well as its positive economic and social impact.

• Lead multiple projects from the initial design through to final implementation, controlling $1M budgets and ensuring that all deliverables are produced on time and exceeding quality expectations. • Coordinated the traffic and flow of all production assets and digital content to effectively drive brand awareness. • Served as Global Project Status Lead, liaising with international stakeholders and developing process improvements to manage risk, issues, and opportunities as they arise. • Acted as the Group Compliance Lead to maintain the legal and ethical integrity of the company, ensuring all employees and projects remain in alignment with current rules and regulations.

• Recruited and managed executive creatives globally to serve on Game and Film Craft award show juries. • Fostered and nurtured partnerships with such gaming and advertising industry-leading companies like PlayStation, VICE, SEGA, R/GA, McCann, Square-Enix, Blizzard, and Microsoft/XBOX. • Initiated, developed, and deployed strategic outreach plans to significantly boost games entries for the Clio Entertainment award program, generating a 23% increase in submissions for the 2016-2017 season. • Spearheaded corporate messaging and creative direction initiatives, collaborating with cross-functional teams comprised of marketing, content, agency outreach, product, events, and operations members to ensure cohesion among all final products aligned with the organization’s tone and visual language. • Supervised and mentored a dedicated team of 3 freelancers, training them on client-facing communications and award entry QA best practices.

• Oversaw the completion of game trailer production projects, executing all phases from pre- to post-production, • Designed and launched numerous paid social media campaigns, including defining the strategy, creating copy and social videos, and posting engaging content to improve the brand’s social media presence and gain 500+ followers. • Interviewed a wide array of volunteers to identify the target audience and gain a greater understanding of their media habits.• Managed and allocated the marketing budget to efficiently support all digital and physical promotional events.

• Curated content for Interior Design's Pinterest account• Managed ProductFIND website• Received and add products from interior design vendors to Interior Design's website

• Administered marketing and promotional resources, while also developing and executing creative campaigns for the company and its partners.• Originated and produced content for the company website and social media accounts.

• Wrote and delivered social media campaigns through HootSuite and managed public releases through Mailchimp.• Produced short promotional videos in support of social media strategy.• Edited press releases and media alerts prior to their distribution.

• Managed the CRM system with 1K+ clients, and developed a filterable client contact list to easily reach prospects and current clients. • Ran marketing meetings to discuss priority marketing strategies and upcoming campaigns.• Devised and launched the team’s first website and BRM account. • Researched and contracted graphic designers to develop the team’s first logo. • Compiled marketing resources and helpful information for use by advisors.

• Worked directly with Global Head of PR • Coordinated with magazines including Cosmopolitan and Interview• Filed expenses and created client relationship lists for numerous PR events.

• Wrote subject line examples and worked with the “Responsys System” to create email campaigns that were sent to all buyers and subscribers. • Accurately recorded metrics for all campaigns, and analyzed market trends to inform the strategy for future email campaigns. • Pulled style features for upcoming campaigns, and designed matrices for upcoming boutiques and events with Product Manager.