Karrie Carnes Email & Phone Number

Portland, Oregon Area

Leads a team of communicators to produce award-winning creative content as part of a regional education campaign. Uses analytics and industry research to guide content development and evaluate efficacy. Cultivates relationships and conducts surveys with participating customer utilities to ensure content meets the needs of a diverse regional audience of end-use consumers. Responsible for the creation of more than 250 pieces of digital content since 2017 including videos, infographics, webpages, fact sheets, event displays and signage, and social media posts. Collaborates closely with graphic design department to maintain brand integrity across all products and produce visually engaging creative content. The Hydropower Flows Here regional education effort has received the following awards: NWPPA Excellence in Communications Award for Special Publication (2021) NWPPA Excellence in Communications Award for Wild Card (2020) NWPPA Excellence in Communications Award for Special Publication (2020) National Hydropower Association OSAW Award for Public Education (2019)Public Relations Society of America Oregon Chapter Merit Award for Digital Communications (2018) Public Relations Society of America Oregon Chapter Merit Award for Integrated Communications (2018)NWPPA Excellence in Communications Award for Social Media (2018)I also lead the agency’s content strategy team I work closely with the management team, team leads and web manager to plan the editorial calendar of digital products to support the agency’s strategic goals and communications objectives. In my role I frequently engage with stakeholders at events across the region, representing the agency at conferences, public meetings, community events and industry communications forums. Since 2021 I have been the chair of the National Hydropower Association’s public affairs committee.

Key West, Florida

After more than a decade working for nationally recognized organizations, I launched my own digital marketing consultancy in Key West, FL where I provided suite of creative and strategic communications services for businesses, including social media management, content creation and project management.My clients have included luxury resorts, private island resorts, personal fitness companies, restaurants, advertising companies and high-profile events. Under my direction, clients saw increases in social media engagement and web traffic that directly resulted in additional revenue.In addition to managing client relations, I also worked closely with graphic designers, photographers and videographers to produce quality visual content as part of a digital storytelling strategy.

Monterey, Ca

As the senior communications manager for the Conservation and Science division of the country's premiere aquarium, I helped guide strategic communications for its Ocean Policy team, Conservation Research group and Seafood Watch program. In addition to managing media relations and serving as spokesperson, I also created editorial calendars to direct public relations, email marketing and social media campaigns. Through use of traditional and social media, I helped motivate public support for sustainable seafood choices and sea otter research and conservation. I also developed stories and created related blog and social media content for digital channels with more than one million followers combined.

Key West, Fl

Directed media relations, served as agency spokesperson and developed outreach products for agency charged with protecting the world’s third largest barrier coral reef. Created strategic communications plans and worked closely with science team to communicate new research, emerging threats, and management responses. Managed content for website (www.floridakeys.noaa.gov) and social media (https://www.facebook.com/floridakeysnoaagov), and produced educational television series with a potential viewership of four million people in Florida (http://www.youtube.com/user/WaterwaysTVShow). Collaborated with federal, state and non-profit partners on coral conservation issues. Gained crisis communications experience during the 2010 Deepwater Horizon oil spill response as a member of the Florida Keys satellite Joint Information Center. Served as chief Public Information Officer during 2011 stranding of more than 20 pilot whales in the Florida Keys, fielding national and international media during the week-long response.

Silver Spring, Md

Represented NOAA and engaged stakeholders at national conferences, including American Meteorological Society, American Academy for the Advancement of Science and National Space Symposium. Organized educational events targeting teachers, students and families. Coordinated content for a weekly internal executive newsletter read by thousands of employees across the country.

Alexandria, Va

Produced content for website and e-newsletter. Coordinated in-store events and represented company at trade shows.

Produced monthly internal magazine, managed website content and created communication products for international social marketing organization. Developed internal editorial and photography guidance, created multimedia database, and assisted in development of annual strategic communication plan for organization with staff in more than 60 developing countries.

Hat Yai, Thailand

Taught English, Math, Art and Computers to fourth grade students.

Boston, Ma

Wrote articles for weekly alternative paper. Covered music, art and social issues.

Bachelor Of Science (Bs), Journalism

Activities and Societies: Alpha Phi OmegaIn addition to my Journalism studies, I was also heavily involved in the BU's Community Service.

Education record