Karriem Fleming Email & Phone Number

Waltham, Massachusetts, United States

At Alkermes, I formulated comprehensive marketing plans to drive business growth and brand expansion. I designed innovative marketing tools and resources to enhance campaign efficacy and fostered strategic vendor and agency partnerships to ensure seamless project execution, delivering high-quality results. My key achievements include achieving an activation rate of 22% from marketing campaigns, exceeding targets by 10% and stimulating business growth. I optimized the pharmacist outreach campaign process by 25% through the addition of digital capabilities such as SEO and Geo-fencing. Additionally, I managed a budget with a variance of less than 5%, ensuring cost-effectiveness and fiscal responsibility with a total budget of $5M. I also initiated the deployment of the first-ever value proposition tool for a newly launched oral antipsychotic, resulting in amplified product positioning by 10%. Furthermore, I secured approval to integrate real-world evidence into the value proposition and commercial resources, supporting fact-based decision-making with a 10% uplift in market share.

Orlando, Florida Area

As a Market Development Consultant at USHEALTH Group, I spearheaded sales growth initiatives for a health insurer, navigating a dynamic market landscape to capitalize on new business opportunities. I assessed, refined, and augmented sales excellence programs, elevating sales team capabilities to fuel revenue growth and market competitiveness. My key achievements include realizing a 20% boost in sales and revenue growth in 2018 by extending the U.S. Health pipeline and securing partnerships. I acquired three new partnerships valued at $450K and attained a 96% partner satisfaction rate by devising strategic prioritization and business model development plans for high-value partnerships.

Cambridge, Massachusetts, United States

During my time at Takeda Oncology, I cultivated influential key opinion leader relationships to define marketing strategies and drive thought leadership. I shaped regional brand plans for newly launched oral oncolytics and tailored global strategies to meet local market needs, ensuring effective brand adoption. Notable achievements include starting the first-ever video ad for a newly launched oral oncolytic, resulting in a 5% increase in website traffic. I surpassed campaign targets by 8%, activating 1,200 customers out of 4,300 targeted, and propelling a 12% boost in sales. Additionally, I established a partnership with Florida Cancer Specialists, generating a 12% surge in prescriptions and $5M in revenue growth. I also created a pioneering advertorial with Florida Cancer Specialists and ION Group Purchasing Organization, reaching 50K healthcare professionals and raising brand awareness by 15%. Furthermore, I co-developed programs such as a visiting faculty program, the voice of the customer program training, and cultural perspectives in oncology program, enhancing customer satisfaction by 30%, product adoption by 20%, and cultural understanding by 18%. Lastly, I streamlined congress expansion and promotion through ION Group Purchasing Organization, resulting in increased attendance by 30% and sales leads by 25%.

Orlando, Florida Area

As a Specialty Account Manager at Prime Therapeutics, I directed specialty pharmacy market extension, surpassing revenue and volume targets by forging strategic partnerships with key specialists in Oncology, Hematology, Gastro, and Rheum. I demonstrated exceptional territory leadership, generating five new business opportunities, yielding $2.5M in new revenue and a 35% expansion in market share. Additionally, I offered actionable market insights, leading to a 20% uplift in sales effectiveness and a 15% reduction in sales cycle time.

Princeton, New Jersey, United States

At Novo Nordisk, I was recruited to lead an institutional account team with overarching accountability for driving the development of health system-specific assets for the newly created US sales division of this established biopharmaceutical leader. I provided business support and strategic market planning and execution by leading the development and customization of marketing strategies for sales teams in the Northwest, New England, and Northern Plains areas. I served as a hybrid marketing expert, acting as an area marketing liaison with sales to ensure that area marketing strategies and tactics were aligned nationally and customized based on business trends within a sales area in accordance with the Commercial Model (CM). I coordinated home office marketing by identifying ways to tailor national marketing initiatives at an area level based on local and customer needs for all diabetes products.

Orlando, Florida

I was selected to secure and develop Managed Markets payer relationships in the intensely competitive Specialty Pharmacy marketplace with the industry-leading PBM, Express Scripts. I provided consultative support to plan sponsors through benefit design recommendations and clinical expertise, while being primarily accountable for the growth of Express Scripts' specialty pharmacy gross margin and membership base. I effectively managed and strengthened strategic client relationships to ensure all satisfaction levels were met. I aggressively pursued client renewals, upsells, and expansion opportunities to meet client retention goals and predetermined sales and budget targets. Additionally, I was responsible for developing client-specific strategic plans, delivering quarterly and annual review plan performance, and serving as an account strategist both internally and externally.

I was recruited to secure and develop Managed Markets payer relationships, establishing our VC startup as a Device Benefit Management leader in the increasingly competitive device channel. During my tenure, I was honored to receive the award for the Highest Contracted Sales Percentage in 2008 and was ranked as the #1 Director out of five in the same year. I successfully increased the overall contracted sales percentage by 25% in 2008.

Chicago, Illinois, United States

I joined Novo Nordisk to develop and secure Managed Markets payer relationships, advancing the US commercialization of flagship brands for the global biopharmaceutical leader. I was proud to be ranked as the #1 Account Executive in 2008 out of six. I increased overall formulary coverage in my region to 98%, compared to the national average of 70%, and achieved the first-ever preferred formulary coverage for our flagship brands on the City of Chicago PDL. Additionally, I was the first Account Executive selected to complete an Executive Marketing rotation in the Home Office.