Karrie Smith Email & Phone Number

San Jose, Ca, Us

I recently hit the pause button on my career to dive into some serious "me time." It's been a blast unleashing my creativity and rediscovering my passions!

Sterling, Il, Us

San Francisco, Ca, Us

* Championed our AI/Machine Learning Team to create product finding algorithms responsible for 30% of the company's revenue* Launched exclusive, new digital tools for the Pottery Barn Teen brand allowing customers to shop the largest dorm collection to date online, in-store and on the Pottery Barn Teen mobile app just in time for the upcoming school season. The new digital tools, including the “Build my Bed” 3D visualizer and “Ultimate Dorm Wishlist” feature, "Pick Up Near Campus" service, and Dorm Design Services.

San Francisco, Ca, Us

• Led the machine learning and product recommendations team to successfully launch optimized algorithms that improved carting by 2.7%• Delivered two B2C mobile apps with 20% conversion rates and average order volumes of $285 in the first week of launch• Increased product page visits by 12% through the implementation of Augmented Reality on the Pottery Barn Kids and Teen website for over 4,000 Furniture SKUs• Developed push notification, email, and Smart Banner campaign strategies that generated a 43% increase in mobile app revenue surpassing mobile website performance by 16%• Spearheaded the mobile analytic implementation of Adobe Analytics, Quantum Metrics, and Firebase for more than 10,000 employees and stakeholders providing visibility to key performance metrics• Identified an underperforming area of the Design Crew product funnel and implemented a new marketing strategy that led to a 1% increase in appointment bookings and $300,000 in additional project funding for 2023

Pleasant Grove, Ut, Us

• Delivered 3 B2C mobile apps for Japan, U.S., and Canada resulting in a brand new revenue stream for the company with over 200,000+ downloads• Secured an additional $1.5 million in funding by pivoting the project implementation strategy, cutting scope, and outsourcing all development incurring a 50% cost savings• Implemented and set up all mobile apps with Google Analytics, Firebase, and Fullstory to provide the ability to make data-driven decisions across the 3,000+ organization• Generated 1 million Giphy sticker impressions by designing a unique iMessage sticker successfully marketed on Instagram• Led team of 2 full-time analysts and conducted quarterly performance reviews, established goals, and increased efficiency by 10%

Scottsdale, Arizona, Us

Scottsdale, Arizona, Us

• Negotiated payment processing contracts that actualized in over $200,000 savings for the 2016 fiscal year• Reestablished rapport with a payments processor to implement a B2C commission payout solution for over500,000 users realizing cost savings of over $300,000 per year• Instrumented a replacement payment gateway solution in less than 30-days for the Europe market• Operated a cross-functional team of 10 business analysts, product owners, and web developers

• Implemented Agile practices and educated the team on Scrum methodology.• Acted as the Scrum Master and lead daily stand ups as well as Sprint Planning meetings.• Organized and planned unique Retrospectives based around creativity and engaging activities. • Maintained and configured JIRA to track team velocity and throughput analytics to understand productivity thresholds. • Assisted in writing business and technical requirements as a Business Analyst.• Responded to RFPs as the technical copywriter and editor of the team. • Fostered close cooperation of all teams throughout the SDLC.• Outlined business priorities through Roadmap meetings with executive management. • Established relationships with a portfolio of clientele by personally meeting each client in-person on a monthly basis.• Created direction and organization for the team through JIRA, Sprint Planning, Weekly Retrospectives, Daily Meetings, Transparency, Leadership and Support.

Logan, Utah, Us

• Coordinated multicultural recruitment events for 500+ prospective high school students. • Lead a team of 12 multicultural Student Ambassadors and fostered their organizational and leadership skills. • Administered over $1M in Academic Scholarships to prospective high school seniors according to state regulations.• Utilized Ellucian's ERP Banner application to maintain student records and over $1M in Academic scholarships.• Addressed coworkers and leadership with respect, transparency, and a positive attitude.• Established relationships with prospective students and provided an educational environment on higher education.• Hosted college workshops about Financial Aid, Admissions, ACT/SAT prep, and Involvement.• Pioneered a recruitment initiative and scholarship opportunities for Native American students.

Phoenix, Az, Us

• Partnered with business and technology representatives to establish project teams and provide overall direction for technology development from initiation to production. • Worked in conjunction with Product Owners to maintain roadmaps, product backlogs and establish priorities. • Outlined key milestones, scope, deliverables, required resources, budgets and deadlines for 60 projects and 15 team members. • Conferred with team members to ensure participants adhered to PMO methodologies and principles.• Coped with conflicting points of view by upholding integrity, demonstrating fair-mindedness and a congenial personality. • Conducted daily standup meetings to mitigate early project risks. • Tracked and reported project milestones to provide status reports to clientele. • Demonstrated excellent written and verbal communication to various levels of leadership.