Karri Gonzalez Email & Phone Number

Lancaster, Pa, Us

Lancaster, Pa, Us

Morgantown, Pennsylvania, United States

As the Global Content Marketing Manager, my role is responsible for expanding Joie's content marketing efforts while establishing a sustainable and scalable content marketing process for the global brand. This includes devising a content strategy that positions Joie as a thought leader within the baby gear industry, particularly in the category of car seat safety.Content strategy & creative focus includes:◆ content that adds value ◆ content that guides consumer through their baby gear research◆ content that engages consumers at all stages of the buying process◆ content that builds brand awareness and trust◆ content that delivers a revenue ROIContent channels include:◆ e-commerce content◆ website content◆ social media campaigns◆ blog content◆ SEO optimizations◆ email marketing content◆ photo & video content◆ user generated content◆ polls, Q&A's, product content◆ influencer campaigns

My creative efforts started the day I was born and haven't stopped. My entrepreneurial spirit began as young as grade school when I sold baked goods and magazines and more to neighbors, family, and friends. I set up my first business at age 10 - a babysitting service - complete with a logo, brochure, and signage. (Yes, they were in colored pencils and crayons, but hey - it was the 80's and I was 10.)I started my writing career early too – journaling as young as 7, which evolved into “artful journaling” as a teenager, which evolved into fiction writing and news reporting as a young adult, which evolved into business writing for sales letters, ads, newsletters, flyers, etc. as an adult. (Don’t we all usually land in something more practical when we reach adulthood?)In my early 20's I re-discovered my love for designing things. So I started designing more things. And when people started asking me to design things for them, I discovered that I kinda love designing pretty much anything. (You don’t even want to know what happened when I discovered Photoshop and digital cameras – those two can do amaaaaaaazing things together).After mastering design, I needed something new to learn so I took aim at WordPress, chased it down, tackled it, and owned it - discovering a new love along the way, a love of website design and development. And then I was introduced to the world of online marketing, direct response marketing, and information marketing. For someone who likes to create lots of different things to avoid boredom, the online marketing world is the ultimate Holy Grail.Now I take on challenges from all kinds of clients in the online marketing world.And I’m definitely never bored.

Lancaster, Pennsylvania Area

I help clients grow their business with effective marketing campaigns through both digital and traditional marketing. I have grown the MRR of my accounts by 312% and improved the inherited 53% retention rate to a retention rate of 93%.👍🏼 Proven history of generating new revenue👍🏼 Successful account manager of 70+ accounts, grew revenue by 312%👍🏼 Focused on ROI, data-driven marketing campaigns👍🏼 Strategist with experience in all aspects of digital marketing👍🏼 Recognized by colleagues for analytical thinking, creativity, leadershipLeading internal teams and vendor resources, I first form a deep understanding of each of my client’s businesses, target markets, and growth objectives so that I can develop and implement the most effective strategy and campaign across multiple digital marketing channels. I provide teams with direction, analyzing campaign and strategy effectiveness and results, client communication, and maintaining workflows while keeping an eye on budget. I have grown the revenue of my client list and consistently put together campaigns that generate more leads and revenue for my clients. I believe I owe this success to the fact that I am a human-centered marketer who develops ROI-focused campaigns that are driven by data. My strengths are marketing automation, digital marketing, PPC, SEO/SEM, ecommerce marketing, content marketing, research and analysis, and my ability to master new things very quickly and confidently (whether it be software, new client industries, strategies, or how to rewire my dryer so the plug would fit my outlet - true story). I am both Google and Hubspot certified, and familiar with a wide range of other marketing and business software - Facebook & Google Ad platforms, Google Analytics, CMS like Wordpress and Drupal, CRM’s like Infusionsoft, Microsoft Office, Google Apps, Salesforce, Adobe Creative Suite, PM software like Asana and Trello, and many more.

My work at Brand Launcher empowers entrepreneurs and their teams to grow and actualize their greatest potential, while improving their lives. With a proven 4-step process, I provide master guidance and direction to: ✔ Growing SALES✔ Improving MARKETING✔ Building better teams, systems and MANAGEMENT✔ Achieving greater personal FULFILLMENT and FREEDOMThe Brand Launcher process works so well, we ♦♦ GUARANTEE RESULTS ♦♦ for clients we choose to work with. But... we do not work with everybody. To learn more about how and why we can make such a bold promise, contact us and we can see if we are a good fit for you. GET OUR RESULTS: www.brandlauncher.com

As marketing director, I performed all online marketing responsibilities for an international eCommerce apparel company. I developed and implemented comprehensive marketing strategies and campaigns that included website analytics, social media marketing, automated campaigns, content creation, promotion planning, Amazon marketing, design creatives, graphic design, affiliate marketing, direct partnerships, wholesale partnerships, email marketing, customer nurturing, awareness marketing, etc.