Karri Morrison Email & Phone Number

United States

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

Tampa/St. Petersburg, Florida Area

• Managed all aspects of company and community marketing for over 50 residential communities throughout US under Clearview Communities and Solstice Communities brands.
• Worked independently, executed and managed all community marketing projects within budget across all media outlets, including: email campaigns, online, direct mail, print, mobile and digital.
• Increased new lead registrations year over year by 21%.
• Project manager for prospect nurturing, advertising, and branding efforts through in-house creative marketing services department.
• Increased new website visitors by 43% and returning website visitors by 20%.
• Managed and deployed average 50 email marketing campaigns per month via third party email marketing platforms.

Tampa/St. Petersburg, Florida Area

• Maintained and distributed cost effective marketing literature and other promotional items via sales channel.
• Coordinated, wrote, edited and proofread copy for web, email, social media, print advertising, direct mail, and more ongoing.
• Wrote, maintained and updated content on community websites, third-party websites, blogs, and social media sites.

Tampa/St. Petersburg, Florida Area

• Responded to media requests for information and facilitated media interviews.
• Developed and implemented customized marketing plans and budgets for various agency programs; continuously assessed and improved upon efforts.
• Increased program participation by over 70% achieving grant goals; increased client database over ten-fold.
• Liaison to external marketing firm, website developer, and program staff to integrate TV, radio, social and email marketing campaigns.
• Oversaw design and production of program promotional materials meeting marketing and outreach needs.
• Produced copy for and directed external communication through e-mail lists, press releases, program website, brochures, flyers and other printed material.

Tampa/St. Petersburg, Florida Area

• Scheduled workloads and coordinated workflows for account executives and creative personnel including copywriting / editing using CRM system.
• Reduced turnaround times and improved efficiency on projects by 20%.
• Ensured campaign objectives were met and traffic goals exceeded targets.
• Created open environment for department dialogue; built positive interdepartmental communication.
• Resolved production and departmental / interdepartmental issues by acting quickly as problem solver and point person to devise long term solutions.
• Built constructive relationships with printers to ensure timely delivery of client collateral.

Tampa/St. Petersburg, Florida Area

• Coordinated printing and mailing deadlines for client advertising materials.
• Proofed client materials including TV, radio and print.
• Managed print, television and radio trafficking to applicable stations.
• Developed and implemented marketing research system to collect and analyze campaign data to improve future campaigns.

• Helped employers plan and expand employee benefit packages
• Achieved AFLAC’s Fireball Fast Start Award for producing: > $7,500 sales after six weeks with company > Over $22,500 in sales after 13 weeks with company

Masters Of Business Administration (Mba), Marketing

Bachelor'S Degree, Business Administration And Management, General