Zion Karsenti 🎗️ Email & Phone Number

Israel

Managing Partner at EXTV, a leading CTV publisher sales house. Responsible for driving strategic growth, leading sales initiatives, and building strong relationships with clients and partners in the connected TV advertising industry. Oversee operations, business development, and team leadership to expand market presence and maximize revenue opportunities.

Ramat Gan, Il

CEO at explorads, a leading adtech company specializing in search arbitrage and programmatic advertising. Responsible for setting the strategic vision, overseeing all operations, and driving innovation in ad technology solutions. Lead business development initiatives, foster key industry partnerships, and manage a high-performing team to optimize revenue growth and market presence in the competitive digital advertising landscape.

San Mateo, Ca, Us

Managing Rakuten's O&O media ad monetization with companies like Viber, Viki and Rakuten TV.With that we were working to build a proprietary ad exchange that will serve our business units internally, and will enable us to leverage the high-quality user base that we have at Rakuten.

Luxembourg, Grand Duchy Of Luxembourg, Lu

Joined Viber with the mission to build the ad monetization business from scratch.As a user focused company with hundreds of millions of users world wide, it was clear that the user experience and engagement are not to be overlooked, so the vision I set for Viber's advertising business was: "Generate revenue from ad placements, while minimizing negative impact on user experience"Within the first year of activity, Viber's new ad business grew from zero to over $2M of monthly profit.From a one man operation, I grew the advertising team to include multiple functions such as sales, adops, project and product managers as well as numerous development resources that are allocated to support the ad business progress.

Tel-Aviv, Israel, Il

Sold!Playgorithm is providing publishers and brands with the power to create unique and interactive content experiences.Playgorithm engagement tools enables publishers to supercharge their on-site interactivity and performance. Allowing publishers to monetize, communicate, and interact with their audience in a native end engaging way.

AdRealTime is a first-of-its kind monetization platform for Podcasts.Our unique platform gives podcasters and advertisers the ability to target and manage their audio campaigns in a smart way.Currently on hold.Join our beta here: www.adrealtime.com

Tel Aviv, Il

VP level manager and member of Matomy's management & strategic forum.Built an innovation team inside Matomy, taking the challenge of delivering "the next big thing" for the company.Acting as an independent arm within the company, the team is in charge of constantly looking for new and innovative business opportunities for the company, building the business models that fit these opportunities and the launch and incubation of the activity until it is ready for a hand-off with the relevant business unit.

Tel Aviv, Il

Member of Matomy's management & strategic forum.Managing the M&A activity from discovery to closing.Identifying strategic opportunities for Matomy's non-organic growth through Mergers and Acquisitions.Acted as deal captain in Matomy’s £41 million IPO on the LSE High Growth segment Represented Matomy in industry conventions and in front of investors.

Tel Aviv, Il

Managed Matomy’s business analysis activity, supporting M&A and Finance departmentsPerformed market analysis and business intelligence research of the online industry Defined and measured Matomy's global KPIs providing deep insights into the global activityImplemented a big data business intelligence system that increased management visibility into the business Led the company’s efficiency and automation program and developed tools that saved the cost of over 300 hours of manual processes

Tel Aviv, Il

Led the analysis of Matomy Market worldwide activity including trend detection within the Matomy’s platformDeveloped analysis tools and methods for improved business and performance monitoringProvided ad-hoc analysis for all Matomy Media Group companies

Houston, Texas, Us

Managed the division’s hardware economic P&L Analyzed Indigo’s business performance through the execution and submission of reports to senior managementActed as the financial focal point for hardware sales forecasts & actual resultsSupported the strategic marketing and current business marketing (CBM) for all financial aspects

Served in various commanding positions including as a platoon commander and operations officer.

Ba, Economics & Business Administration

High School Diploma, Computer/Information Technology Administration And Management