-Owned strategy development of omnichannel marketing programs across Mass channel.-Managed retail media relationships and campaigns; leveraging insights, driving optimizations across shopper marketing funnel.-Partnered with cross-functional teams to build customer annual plans, manage JBP agreements, lead media mix integrations, and drive strategic initiatives.

-Responsible for shopper marketing initiatives across largest eastern grocery customer-Partner with key stakeholders to build comprehensive shopper marketing plans to drive JBP partnership-Integrate brand portfolio objectives, customer strategies and shopper insights to develop customer-specific growth plans

-Promoted to run key grocery customer's shopper marketing plans/strategy on the East coast-Managed the day-to-day execution of customer marketing plans and programs that built brand equity and delivered category growth via in-store, out-of-store, and digital support-Collaborated with agency/sales teams/brand teams/customer teams to maximize resources and activations at each account-Built custom education and cause related platforms, driving cross functional collaboration including sales, supply chain, brand, social media, and digital teams.

-Key marketing liaison between customer, brand and sales teams, developing relationships with top stake holders to maximize execution-Identified and assessed shopper opportunities based on brand and event priorities-Worked across teams to drive activation between the customer’s shopper segmentation and the brands’ consumer segmentation-Evaluated and refined marketing and merchandise opportunities for customers to increase merchandise effectiveness at their stores-Leveraged Nielsen/PPI data to build insightful and consumer first shopper marketing plans

-Worked with a Top 10 customer to assist in the development and communication of strategies to maximize Distribution, Shelving, Merchandising & Pricing results-Monitored the business environment / competitive activities and formulate recommendations, using ACNielsen Data, ECRM Marketgate, BEx, internal reporting, and more-Assisted in the creation of customer presentations, including category reviews, new item presentations, and business updates-Actively engaged with field personnel to develop key insights and leverage consumer data, to develop customer recommendations for customer execution-Responsible for customer vendor portal maintenance and product entry management

•Coordinate and execute events for Regis Corporation franchisees in the U.S and Canada •Facilitate and monitor Regis Franchise Product Sales incentive programs and vendor education•Organize and maintain franchisee special requests, product donations, and retail sales contests•Build and sustain franchisee relationships to help identify specific needs and issues within their businesses•Provided product order support to both salons and franchisees (order details, shipping issues, compliancy regulations, etc.)•Introduced new product lines and opportunities to franchisees to increase sales and diversify their product assortment