Karthick Soundararajan Email & Phone Number

Austin, Texas Area

• Competitive review for identified IBM category competitors analyzing their worldwide events and event marketing tactics
• Event audit – Independent unbiased analysis of an event to identify how the event is leveraged within a portfolio and providing strategically focused actions
• Event research and prioritization – Researching and prioritizing third party events for multiple IBM categories
• Creating point of view document which was a detailed report on a 3rd party event including all the key information about the event, along with some of the details necessary for the stakeholder to make a decision on.
• Developing methodologies, tools for assessing/re-assessing events, event producers in a quantitative & qualitative manner.

Bangalore

• Responsibilities include:
• Competitive review for identified IBM category competitors analysing their worldwide events and event marketing tactics
• Event audit – Independent unbiased analysis of an event to identify how the event is leveraged within a portfolio and providing strategically focused actions
• Event research and prioritisation – Researching and prioritising third party events for multiple IBM categories
• Creating point of view document which was a detailed report on a 3rd party event including all the key information about the event, along with some of the details necessary for the stakeholder to make a decision on.
• Creating event best practices report providing guidance on how to maximise the use of 3rd party event for IBM including strategies for engaging attendees pre-event, post event via digital channels & social channels.

• My Responsibilities at SAP India were:-
• Driving SAP India SME marketing campaigns for volume lead generation, which include identifying product-wise market segments and list of prospects in each segment.
• Lead generation - Design direct mail and telemarketing programs to reach each segment. Includes email marketing campaigns, newsletters, update promotions etc.
• Designing constant-touch programs to manage active and cold prospects including monitoring of status of marketing-generated leads
• Identifying and nurturing new micro verticals
• Channel partner support – Working along with the channel partners to formulate marketing strategies for SME segment

• My Responsibilities at End to End Marketing Solutions were;-
• Client servicing. Be the single point of contact for all the marketing activities of my clients.
• Monitoring and motivating the telecalling team, database team, creative team for the smooth execution of the marketing activities across the country.
• Managing a host of vendors for marketing executional support.
• Planning of Audience Generation Process for events.
• Developing project briefs and activity plans, resource allocation, cost estimates.

Handled the US based customers for Washington Mutual Bank credit card division.

Business Analytics

Pgdgm, Marketing

Bachelors Of Engineering, Industrial Engineering And Management